Russell C. Clark
Analyst · William Blair
Hey, Bhavan, it's Russ. We are working with a Tier 1 hosting provider to host that, but we're providing the application management in that scenario. So we are providing it on that basis. In the pricing, the idea here, really, is, as Jim mentioned in his script, is to make sure that were getting the technology out there for each and every use case that anyone who's interested in the development community is interested in pursuing. So I'm making the technology available, we'll be able to go after use cases that we don't have, that time and resources do, to go after today. And then, once some of these new applications are out in the market and generating revenue, we would share in that revenue with the licensee from the developer network.
Bhavan Suri - William Blair & Company L.L.C., Research Division: Okay, got it. And then, one last one from me. With the mobile check deposit, the banks advertise and then that drives usage of the bank and that drives flow and more demand reorders from you. And with the Mobile Photo Bill Pay and also what you're doing with a large cable provider, that's direct sales to the cable provider, and then they advertise that functionality to drive customer stickiness. As you add sales people, also, could you maybe comment, Jim, a little bit on the marketing initiatives to drive growth around the development network, because that's going to be a very different approach, sort of mass viral approach, maybe, I don't know what you guys are thinking. But some color on sort of how you think marketing will drive growth in that space, and how you plan to spend would be hopeful.