James DeBello
Analyst · William Blair
Tom, we'd love to. We haven't on purpose, all because, under our NDA with the bank, they prefer to hold that ammunition for their launch. And they're busily now integrating it into their systems. But we're very pleased with that. I encourage folks who are listening to the call, if they have a moment to go to the App Store, click on Wells Fargo, click on Bank of America, click on Citibank, these are banks that have currently contracted, for Mobile Deposit but haven't deployed, and look to see what their consumers are saying. In fact, in front of me now, I have the App Store reviews from customers for Citibank. "Where is the remote check deposit via iPhone? If you don't update this, I'm thinking of transferring to Chase." So this is stuff that's being written by consumers out there and I think it provides a level of urgency. Fortunately, Citibank is in pilot, they actually have had a soft launch and we expect them to be active in the market very shortly, followed by Wells Fargo, BofA and our other top customers. So we're really deep at the tip of the iceberg, as we like to say around here, the first inning of major deployments, Chase being in the market the longest, followed by PNC who is live, and also U.S. Bank. But they've only been live actually within the last 6 months so they're just getting their engines running right now. So we think there's a lot of headroom in what we're seeing in the marketplace. Plus, with the addition of new live launches from our customers, we're seeing more and more advertising spreading the word. And this is good for our viral growth and for the actual promotion and awareness of the product. Locally, here in Southern California, one of the more prominent community banks, San Diego County Credit Union, a Pfizer customer, has launched and they're doing TV, radio and print advertising. So we think this is a very positive sign. We look at 2012 as a key inflection point for the adoption and consumption of these transactions.