Michael Barrett
Analyst · Susquehanna
Yes, sure, Shyam. So on the ad serving front, yes, it's 2 stories, right? So ad serving itself has just so far exceeded expectations, if you recall, when we acquired SpotX we had the option to be able to buy SpringServe at the time. And it came with a kind of expectation of performance and everything that we thought of on the top range of performance, it's so far exceeded. So it's growing incredibly fast through same-store sales and also through new customer adoption. It really is the rare choice for digital-first streaming companies.
Obviously, the broadcasters have been at online video for a long time and FreeWheel has a very good position in that market. But if you look at the OEMs, you look at fast services, you look at virtual MVPDs all of these guys, SpringServe is the server of choice. So as a just stand-alone SpringServe is killing it, but the secret sauce here is SpringServe in combination with our SSP. So as the year goes on, you're going to see 1 unified login, clients that don't use SpringServe will have access to SpringServe tools, clients that have SpringServe, only clients will have access to the SSP. And we think that in addition to just being a stickier relationship with publishers, having the 2 together will drive superior monetization.
So we couldn't be more excited with the prospects going forward and with the results to date with SpringServe. As it relates to ClearLine, we are very excited about the Mediaocean relationship. As you know, their software sits at all the major agencies. Everyone uses it. They use it for planning, for linear and increasingly, they're using it to process insertion orders to send over to those very same broadcasters for their streaming service. And the need there is to automate that, to make that more programmatic. And so we think that there's a real opportunity here partnering with our partners at Mediaocean to really shift the market and the way they think about transacting kind of publisher sold deals that used to be insertion or now can be processed programmatically with targeting, et cetera. So really excited about that.
Obviously, very early days, but we get -- we really rushed this partnership and got it in place so that it's there for the upfront. And I think that we're very excited about the timing there.
As to the prospects of ClearLine, I think we've been very realistic that it will be a modest revenue generator in the near future. But we think that providing this kind of buy-side alternative for certain types of buyers, whether they're extremely fee-sensitive or they're not needing to have the full suite of DSP services. We think it's going to be very attractive and continue to invest in it and put resources against it.