Michael Barrett
Analyst · Craig-Hallum. Please go ahead
Thank you, Nick. Two years ago, I joined Rubicon Project, and we set forth upon a strategy to: one, be the leading independent in global exchange; two, invest in all programmatic media types with the goal that, if it can be bought or sold programmatically, you will find it on the Rubicon Exchange; three, be the lowest total cost exchange. Total cost is determined not just by take rate but by total cost of transaction. And four, provide a well-lit, safe and curated marketplace. We cautioned that results would not happen overnight, that we are going to use our balance sheet to invest in this transformation, but we were convinced that this approach would return Rubicon Project to leadership and growth and deliver the best outcome for our shareholders. Our fourth quarter results validate our strategy and position us for continued strong results for 2019. We are pleased to deliver a quarter that, in financial terms, demonstrates positive outcomes from the efforts and changes we undertook over the last two years. We made many challenging decisions, and many of the benefits from them did not show up immediately in our financials. We’re happy to deliver the results we did in Q4, bolstered by fourth quarter seasonality, which shows the financial leverage we believe we can benefit from in the future. With that, let me hit the high points. We grew revenue 32% year-over-year. We were adjusted EBITDA positive with a 24% adjusted EBITDA margin. Our team did a great job of continuing to manage cost, and we were cash flow positive, excluding working capital swings, a year ahead of our stated target. I’ll now touch on some of the positive drivers in our business. We showed strong year-over-year comparisons across strategic channels and inventory types. Mobile revenue was up 43%. Desktop was up 21%. Video revenue more than doubled. We believe these broad gains are indicative of the market share gains that we are starting to make and a direct result of the investments we made in these strategically important areas. Specifically, as it relates to video, we are very proud of our video team and the progress we’ve made. And we’re happy to report that for the full year 2018, video ad spend was $156 million, resulting in $20 million in revenue, which represented 16% of total revenue. Our video business more than doubled in Q4 year-over-year, growing at more than double the industry growth rates, and we continue to expect video to be a meaningful driver of our future growth. We have a very broad video offering, from CTV to desktop to mobile web to mobile app and to digital-out-of-home. Brands and agencies are spending and increasing investment in video now, and we are well positioned across all video opportunities to benefit from this trend in the short, intermediate and long-term. 2018 witnessed The Rubicon Project going from a header bidding laggard to a clear leader. Header bidding now represents over 80% of our business, supported by our own publisher-direct connections using Prebid and our partnerships with Google and Amazon. We embraced Prebid and helped shift the industry from opaque, proprietary header technology to transparent, open-source technology. We couldn’t be more excited for the next phase of publisher monetization. Last year, Rubicon Project paid publishers more revenue than any time in the history of the company. We have regained the safe and trust of our publishing partners, who have told us that they need more help taming the complexities in their businesses created, in part, by header bidding. As competition for impressions has increased and many more competitive bidders for impression have enabled, it has created new challenges for publishers to manage revenue across all inventory without wasting valuable internal resources. We believe the future of header bidding will be built on transparent, open source Prebid technology enhanced with tools and managed services that empower publishers to make quick and informed decisions across all their demand sources, not just those in which we serve the winning bid. We are already offering these solutions to some of our largest sellers and we believe this will be an increasingly important part of our strategy moving forward. We’ll talk more about this evolution in the quarters to come, but we feel the next phase of publisher monetization could be game-changing for us and our partners. We mentioned last quarter that we began to see some industry-wide pressure on CPMs, and this trend has continued into the first quarter. In our opinion, the CPM decline was expected and is mainly attributed to buyer pricing tools in response to first price auctions, fewer cookie-based targetable impressions resulting from Apple ITP, and from GDPR initiatives, and Header Bidding impression fatigue from sellers exposing their inventory to duplicative supply sources. Lower pricing has helped demand side campaign ROIs and is driving significant increases in paid impressions. However, it is muting overall flow through to ad spend and corresponding revenue for publishers. Despite this near-term pressure on CPMs, from experience, we expect the supply side in part aided by tools that we are developing will better price, market, and monetize their inventory resulting in an improved equilibrium in CPMs and increase flow through of revenue in spend for publishers. From an industry vantage point, the value and importance of programmatic continue to grow. We continue to believe that 2019 will be a year of supply consolidation by buyers and that our traffic shaping, attractive pricing, and Estimated Market Rate or EMR capabilities, along with our expanding tools and services for sellers will continue to allow us to capture market share. I previously discussed the long-term aspirations that we have over the coming years. We made very good progress on our long-term vision and financial model targets in Q4. This is in support of aiming to be a, if not the independent leader across all Header Bidding options, whether it’s our own Prebid powered solutions or via external partners such as Google’s EB or Amazon’s A9 programs. Working to be and stay the preferred partner of sellers and buyers, we strive to be the leading independent exchange in Video, Mobile App, and Audio, especially as Header Bidding accelerates growth in these markets in the coming years. We look ahead to how we reach multiple billions in ad spend versus the roughly $1 billion we have today by capturing 10% to 15% market share of our addressable, digital, programmatic advertising market. We target growing annual revenue of greater than 20%. We target 25% of greater adjusted EBITDA margins by prudently managing growth, costs, and investments. We are pleased with our share gains and financial performance this past quarter. We believe our moves made over the past two years have set us up to take share and continue to grow throughout this year. We are also pleased to have the ability to continue to invest in important areas such as Video, Audio, Mobile, Seller Tools, and Network Efficiency to fuel our future growth driven by our improved financial performance. With that, I will hand things over to David who will go into greater detail regarding our financial performance.