Vijay Manthripragada
Management
In all of those geographies, the regulations are evolving rapidly, Noelle. And so, I think what's, and you've heard, and you cover the space so you know this well, right, others say often anybody who can spell PFAS says, they're an expert. And so they have the best answer right. And we certainly shuffle, we agree with that sentiment. It's just it's a hot space right now. But it you step back and think about what we have, we have a proprietary IPs, IP that's been proven in the field, and has certainly gotten a lot of market traction. But we're not all things to all people. So we're kind of playing, as you know, in areas where there's high concentrations, multiple compounds, short chain long chain, the desire for more environmental sustainability. So there's a certain part of the market where we're very clickable, where we get a much nicer win rate. And that allows us to command higher prices and higher margins. So the way I would answer your question, I was to say, we continue to emphasize that we're really a solution provider hear that's very complimentary to other either consultants engineering firms or advisors to these companies or governments. In the EU, I suspect it's mostly going to be federally driven, or not federally, but driven by the EU, the EFSA has put out a new commentary on their belief on what humans can ingest. We believe that's going to spill over into the environmental regulation side. And that's going to create a lot of demand, we're already seeing some of that and so it's early stages there. We think here in the U.S., the regulatory regime is picking up quite materially. The municipal markets always been large, not one that we particularly focus on, but the Federal Government and the Department of Defense in particular is an area that we were actively involved with. The private sector here in the U.S. is one that we're very actively involved with. And in Australia, it's again, primarily driven by the Department of Defense, and even their regulatory regime is evolving rapidly. And so kind of across the Board, we're seeing some pretty compelling opportunities, it's hard to predict exactly when regulations will be implemented and enforced, but the market momentum is already candidly there.