Dan Chard
Analyst · B. Riley. Please go ahead
Thank you, Scott, and good afternoon to everyone joining us. Thank you for taking time to be with us today. On the call with me today is Jim Maloney, who recently joined us as Chief Financial Officer. Jim brings the Medifast great experience as public company CFO, as well as an International Operating and Food Industry Expertise. With years spent in businesses including LB Foster company, First Insight, HJ Heinz and Ernst & Young, Jim will bring important insights and understanding to the business. And I'm very pleased to introduce him today. And we're all excited that he's joined the team. After I've provided some updates on our business performance over the course of the last quarter, Jim will review the Q2 financial results in more detail. We'll then open up the call to take your questions. I'm pleased to say that Medifast had a strong second quarter as the trends we saw in April accelerated during the period. Revenue increased 80% to $220 million and non-GAAP adjusted earnings per diluted share increased 12% to $1.96. This growth is driven by robust year-over-year and sequential improvements in the number of active earning coaches, with 36,500 coaches at the end of the quarter, which was a new record level. Productivity per active earning coach also increased during the quarter to $5,851. A substantial increase quarter-over-quarter and approaching all time record high levels. The COVID-19 pandemic has clearly been the dominant issue over the last three months, impacting the low teen and personal lives of almost every single person across the world. With this in mind, we commissioned a U.S. focus survey to shine light on behavioral changes as it relates to healthy habits among consumers during the health crisis. The survey uncovered that 88% of Americans are currently experiencing stress and 82% are concerned about at least one aspect of their physical or mental health. To reflect our understanding of this unique and broad based consumer health challenge, we've worked with our coaches to refine how we position and support our business for the balance of the year. In Q2, we introduced a key initiative that combined co-skill development and incentives as well as product promotions for new clients. This initiative ran from March through May, and helped drive significant increases in two of our key growth metrics, new client acquisition and co-sponsorship. We're encouraged by the early results as it demonstrates the relevance of Optavia even during this global pandemic, as well as our ability to adapt quickly and successfully to a shifting business environment both in the context of the pandemic, but also related to changing environment beyond a pandemic. Our focus as we move into the third quarter remains on continuing to drive demand for our products and services, while providing an exceptional experience for our coaches and clients. With new learning and insights about the current business environment, we've significantly modified our programs for the back half of the year. The pandemic led to the decisions to develop a digital first approach to the business with the production of a high profile virtual event called Optavia together live, which was being live across the globe from July 24 through the 26. The event replace our plan in-person convention, which was due to be held in Atlanta at the same time. Instead of our anticipated audience of 10,000 of our Optavia coaches at the Atlanta convention, Optavia together live allowed us to attract more than 50,000 unique registrants including coaches, clients, and prospective clients. Our week was further magnified with over 140,000 views on Facebook, as coaches hosted watch parties and live events on social media. While we're still analyzing the impact of events, initial indications are incredibly positive. To build effectiveness further, we have added an incentive to promote leadership development within the ranks of our coaches. This incentive began on August 3, and will run through the end of the month. This incentive will partially replace the qualification program we would typically run for the 2021 leadership advancement trip, which has been cancelled because of the ongoing uncertainties around the travel environment. As an organization, we continue to successfully manage our business operations in this new dynamic business environment. All employees not engaged in manufacturing and distribution continue working effectively remotely. We're leveraging technology to ensure strong productivity and business operations and we continue to invest in new technology to support our growing business. Our new ERP system went live on May 1 with a supportive Deloitte. We continue to work to optimize this important technology, and anticipate driving new capability and enabling significant scalability as a result. Our investments in supply chain, including the opening of our Hong Kong distribution center early in the quarter went well, and we continue to invest in the resources to support our growth. We also opened our new call center in the Philippines on June 7, and we are scheduled to open an additional call center in Colombia on August 24. The restructuring of a call center operations is designed to improve service levels to our U.S. and Asia-Pacific markets, as well as optimize our overall cost structure. Asia-Pacific continues to be an important part of our mission, and showed sequential quarterly growth as we continue to drive our coach and client base in the region to enrich service and support. The opening of our Salt Lake City Technology Center to support our coaching client facing technologies remains on track for Q3. This center is another example of the initiatives we have been putting in place over the last year to improve client experience and address the short-term challenges created via rapid growth in late 2019. We continue to build on the operational improvements we saw earlier this year and our controls around financial payments are working effectively maintaining bad debt at historical levels. Each of our business operations have continued operating throughout the pandemic without any significant disruption. Manufacturing and distribution centers have continued to operate without any major delays, while our consumer supply chain continues to provide good service levels to our clients. Beyond supporting our coaches and clients, we continue to support our community by maintaining partnerships with national and local non-profits, No Kid Hungry and Living Classroom foundation. Both of these organizations are providing vital and increasingly relevant resources as the pandemic continues. We also recognize that racism and hatred continue to plague our world, and we must do better. As a first step Medifast plays $100,000 to non-profits that address social injustice and racial equity. We are committed to do better, both through monetary donations and through company diversity and inclusion programs. As the impact of COVID-19 continues to be felt, we believe our health and wellness services and products are becoming increasingly important. Our solution for physical health and mental wellness through lifelong transformation one healthy habit at a time along with our solution for financial health, in the form of business opportunity for clients that choose to pursue coaching is perhaps more relevant today than ever. With a large addressable market and industry leading products and service solutions, we're well positioned to drive long-term sustainable growth. We remain focused on driving shareholder value, leveraging our strong balance sheet and highly attractive and flexible operating model. We're in an enviable position to weather continued challenges. Our financial strength, resilient cash flow profile, recurring revenue model where 95% of our revenues are generated from subscription orders and a highly variable cost structure allows us to quickly adapt to any economic challenges, our core drivers to our business. We also remain committed to our dividend and have the capacity to utilize our share repurchase authorization to further drive shareholder value. It is now my pleasure to introduce you to Jim Maloney, who will walk you through the financial results. Jim?