Dan Chard
Analyst · D.A. Davidson. Please go ahead
Thank you, Katie, and good afternoon to everyone joining us. Thank you as always for your interest in Medifast. I’ll start today’s call by giving you an overview of our third quarter performance, then Tim will review the financial results in more detail and provide our fourth quarter and full-year guidance. We’ll then both, be available to take any questions. Medifast continues to be resolutely focused on driving long-term sustainable growth for all our stakeholders, as we dedicate ourselves to our central mission to offer the world lifelong transformation, one healthy habit at a time. We firmly believe that Medifast revenues can double every three to four years and that this growth path can be maintained for considerable time to come. With our eyes are very much on that consistent growth trajectory, we are investing in the development of our organizational capability, our skills, and our geographic footprint. We believe this strategic focus will allow us to take advantage of the significant opportunities that lie ahead. Our coaching model is at the heart of Medifast competitive difference with clinical studies demonstrating that people, who have a coach alongside them on their weight loss or health transformation journeys, achieve and maintain better results than those, who go it alone. With that in mind, we’re placing a clear focus on building and developing our coaching community, giving them all the vital tools necessary to help us increase the number of people we reach every day with our products and services. We’ve celebrated our growth in active earning coaches during the quarter, and have exceeded even our own challenging goals. Having set ourselves a target of securing 30,000 coaches by the end of 2019, we significantly outpaced our schedule and surpassed 30,000 coaches in the second quarter of the year. We’re now wealth on course to reach our stated goal of 50,000 active earning coaches by 2021, a milestone, which we believe will play a lead role in our abilities to deliver $1 billion in revenue with an operating margin greater than 15% about the same point in time. We’re not just adding new coaches. We’re also maintaining a high level of productivity. Average revenue per coach was relatively stable in the period despite the continued increase in coach numbers demonstrating the success we’re having in helping the coach community optimize their individual businesses. Coaches are central to our success. As such, it’s vital that we continue to develop our approach to development, networking, and fill the alignment to be certain we’re providing coach leadership in the wider community with an easily repeated, scalable process and workflow to drive growth. Providing opportunities to bring leaders together to impart best practices, share intelligence from the field and develop new skills is very important to our mission. Last month, we hosted our latest international leadership alignment summit in Sundance, Utah. This event brings together more than 150 of our key OPTAVIA coach leaders, along with senior executives from Medifast to share information, train the next generation of coach leaders, and ensure that we listened to and incorporate the feedback of our coach and client community. Most importantly, we worked collaboratively to align behind the shared vision for the future. Focusing on our goals for the next two years, reviewing and enhancing our product and technology roadmap and optimizing coach and client support to support our long-term growth projections. The event was also notable for the broadened focus on our international business with many of our leaders now managing coaches in our first two expansion markets: Hong Kong and Singapore. We’re making clear progress in our international business as we support clients and coaches in Hong Kong and Singapore, building our scalable infrastructure to facilitate the growth opportunity, we believe exists in the Asia-Pacific region. We’re optimizing our product range to create skews developed specifically for these markets, which already show real resonance in our target market. We’re also consistently reviewing and enhancing our technology to ensure that our user experience international markets remain strong. That means developing a new mobile app with client management ordering and mill planning capabilities as well as making sure that we can add new languages quickly and effectively as we expand. Growth is key for Medifast and that requires making changes to legacy systems and processes and ensuring that we are constantly optimizing and reconfiguring in order to have the shape and structure that can enable greater skill. As with many businesses, building an organization for the future can have some adverse impacts in the present and we’ve seen some short-term growing pains at Medifast in the last quarter. We’re still driving strong growth, but we’ve made some adjustments to our financial guidance to reflect the impacts that we’ve seen. Tim will provide more detail in a moment, but there are three key areas, which have impacted our results in this quarter. I want to take a few moments to talk about each of those and the measures were put in place to address them. First, credit cards; effectively processing a high volume of online transactions is a complex issue for all businesses, particularly, those operating at the nexus of retail and technology. At Medifast, we experienced some issues in the second and third quarters related to a highly organized automatic scheme using stolen identities and credit cards to transact business on our e-commerce sites. Each of these transactions was pre-approved prior to shipment by the payment processor and subsequently, reported to Medifast as utilizing a stolen card. We saw a significant escalation in this activity in the third quarter and this led to an unanticipated negative effect on profitability, revenue and forecasting as well as client retention. Well, this was certainly an issue for Medifast, it caused greater problems for coaches in their ability to manage and forecast client acquisition activity effectively. We’ve worked hard to establish the dependable and repeatable business rhythm over the past two and a half years and this unexpected bump in the road clearly caused some short-term difficulties for coaches. During the third quarter, we implemented a specialized software and the ordering logic system, which has enabled us to neutralize the thread moving forward. This action has helped us bring bad debt back down to levels consistent with historical performance and we store to build stability to our coach community. The second area is technology migrations. Medifast may be viewed as a health and wellness company, but the nature of the consumer and the way we interact with coaches and clients means that we are in many ways a technology business. Technology, user experience and data are at the very heart of everything we do and that’s certain, then that centrality increases every day. OPTAVIA has emerged from a business that is nearly 40 years old, and as such, we’ve had a number of legacy technology systems that we have built on over a period of time, and wanting those systems and replacing them with new more rigorous approaches that are capable of handling the skill that we’re projecting is a priority, particularly, as the number of clients and active earning coaches grows at the same time. By migrating all our mission critical systems, including those impacting business intelligence, commissions, e-commerce and CRM, we build the platform that will enable us to scale significantly and expand well beyond our current markets. The technology migrations earlier this year were essential to our growth, but the transition caused residual issues that impacted the quality of the coach and client experience, and that is really the second area that we have seen – where we have seen an impact on our numbers in the quarter. Migration is absolutely central to our long-term growth with the temporary effects on experience and retention resulted in a lower than expected activity in the third quarter, and we’ll have some residual effects on our financial results in the fourth quarter. By the end of the year, we will have completed a number of technology improvements to address the majority of the problems in user experience and we anticipate a noticeable positive impact on client retention in the coming months. We are taking an active steps to improving client experience with technology, working with some of the best-in-class vendors. To ensure the full focus of this process and to allow the updates to be made in our systems, we’ve delayed our planned ERP implementation by three months and now expect that to go live in the second quarter of next year. Finally, supply chain. We’ve seen rapidly increasing volume demands, which is a great problem to have and to ensure a supply chain, could keep pace with the growth in active learning coaches and the increased demands of clients they support. We increased our supply chain capacity by about 40% in the second and third quarters. These changes give us the additional capacity to support the future growth of our business, changes meant that we needed to dismantle and restructure our supply chain operations to allow the new – for new equipment and systems to come online. Well, I’m pleased that this process has taken place and we’re now geared up for future growth, this created some short-term order inaccuracies and disruption in standard operations. These issues led to temporary impacts on client satisfaction and purchasing habits and we saw some symptoms of that in the quarter with higher product return requests and higher order concessions to impacted clients. These had an adverse impact on our gross margin in the quarter. So, we’ll see some residual effects of these short-term headwinds in the fourth quarter. I’m confident we’ve mitigated most of the problems and have an actionable plan in operation to address the outstanding issues with scheduled several compelling promotions in the current quarter to further accelerate client acquisition and reactivation. Typically, the fourth quarter is a slower sales quarter, but we believe these promotions will generate additional field energy and drive performance as we move beyond the short-term growth related impacts. What remains clear is that the fundamentals of our business are very strong and we’ve created a foundation that allows us to build significant revenue growth for the long-term. Our management and the board have high confidence in the business, reflected both in the amount of stock bought back in the quarter and by the additional stock repurchase authorization by our board, which enables management to repurchase approximately 2.37 million additional shares. We fundamentally believe in the long-term success of this business and we’re taking all the necessary steps to make sure that we’re able to take advantage of that opportunity. This company is well positioned to deliver on its goals and create significant value for our shareholders. We’re supported by a healthy balance sheet and strong cash flow and then hast organization that can build on our momentum. We have a team in place to maximize our competitive advantage and I’m confident in our ability to grow the business in the U.S. and internationally for many years to come. With that, I’ll turn the call over to Tim.