Chris Cashman
Analyst · Mike Matson with Needham & Co. Your line is open
Thanks, Pete. I will go into some of the details related to the quarter's revenue, but first I want to acknowledge the fact that the team here is disappointed that we could not keep up our streak of over four years worth of meeting or beating our guidance. We take our ability to accurately project our sales performance very seriously and we are unable to do so for the first time in a very long time. That said, we've made some great progress on a lot of fronts and we will talk about them in more detail on the call at the end of the month. The main focus of this call is to describe the key short term issues that impacted our first quarter revenue. Let's first focus on our SMS, or Sales Management System. Our SMS is a robust reporting system that allows for planning, targeting, executing and measuring the daily, weekly, monthly and quarterly activities required by account executives and management. As we grow into many other surgical markets and as we expand our areas of focus such as Wound Care it has become more important to manage with detailed planning and metrics rather than just fostering existing relationships. Small portions of the system were in place last year. But in the first quarter we implemented some significant upgrades, which is a sophisticated business planning and management reporting program that delivers real time order reporting and sales dashboards utilizing the integration of our IT system and salesforce.com, so that corporate and sales organization initiatives and goals can be monitored and managed. Through Q1 we experienced growing pains in the system. Importantly, we instituted a tagging process of the tissue allograft, as Pete said. The sales representative must tag the graft within the SMS to capture how it is used at each account and make sure it aligns to the correct representative. This tagging activity and process will greatly assist in sales management of our two focus areas of Advanced Wound Care and SSO. It will provide advantages for sales forecasting, consignment inventory management and better understanding of the surgical procedure utilization. It will also allow management to place greater emphasis and focus on strategic and tactical initiatives tied to sales activities to delivering growth revenue and pre-determined and directed specialty focuses and ultimately better aligned compensation practices for the organization. Most of the effect happened early in the quarter and the sales team came on strong in March. We expect that we are now through most of the major challenges and although a few additional glitches can be expected here and there, going forward that will need to be addressed, the system is working as it should. As we have also reported, we now have our sales force and the agency and stocking distributor networks focused in two groups, that being advanced wound care and SSO. During the quarter we continue to emphasize certain sales call patterns and targets for better alignment to each of these groups. It takes great coordination to ensure that our accounts are managed effectively and efficiently. As our sales organization and structure grows and becomes a little over 250 direct representatives, plus our sales agency network, we must work to ensure we don't have multiple individuals calling on the same facility or doctor with the same product thus disrupting these sales cycles. As an example, in certain instances multiple sales representatives could have relationships with a specific doctor or specialty in the facility and desire to do business with that person or account. It is important to us that management decides who is best positioned to handle that sales opportunity and that guidance and direction moving forward to be most effective. We went through this a little bit in Q1 and expect that most of it is behind us now. With the addition of Stability Biologics in January, we gained an extensive additional independent sales network into SSO and exciting new products. However, the integration of activities and coordination across the MiMedx independent and direct sales representative network takes coordination, collaboration and time to implement efficiently and effectively. Decisions are being made as to which individual or group are best positioned to service accounts. Additionally, with the introduction and addition of new products by Stability Biologics, we can now enter the VAC process at many more institutions, leveraging that MiMedx portfolio and presence. This process will continue through Q2 as we begin to gain traction. We have also begun internal discussions on scientific and clinical trials that are appropriate for the new product portfolio and want to enhance the evidence based medicine principles that we adhere to here at MiMedx. Both Physio, or advanced bone substitute product, and AlloBurn, will require continued significant clinical evidence in parallel with the initial product adoption sales. Let us not forget the two other products we launched late in Q1 as well, EpiCord and AmnioCord, our allografts derived from the umbilical cord. You will recall that we mentioned on several previous occasions that our current process utilizes the amniotic sac and until now had discarded the rest of the placenta. Now these latest products that we launch utilize what formerly was thrown away. They are very interesting and will be sold alongside EpiFix and AmnioFix serving a different, but similar function. Our core products are thicker and will fill a need that EpiFix and AmnioFix otherwise don't fulfill. We will go into a bit more detail on these products at our month end call. And don't forget that later in the year, either late Q2 or moving into Q3, we will have some additional new and exciting product information to share with you. So in summary, we had a transitional quarter, but it was because of operational issues and not anything fundamental. We are very excited about what the year will bring and how we will continue to drive some very strong growth. We now have a rapidly expanding, robust breadth of product lines and SKUs, a continued growing sales organization and network, and it was just time to go through these assimilations and implementations and we will be better for it and more well positioned competitively to drive growth going forward. I will now pass it back to Pete.