William C. Taylor
Analyst · Canaccord
Thanks, Pete. Well, the first quarter played out essentially the way we projected it to, or slightly better, in terms of revenue. We successfully dealt with the confusion regarding skin substitutes in the hospital out-patient setting, we significantly ramped up our sales and reimbursement organizations, we had our first pre-IND meeting with the FDA, we received additional CMS MAC coverage, we saw 2 new peer-reviewed studies published and we had a record revenue in the month of March. We had an excellent quarter by all reasonable means.
Regarding reimbursement, I spoke at length during the February and March shareholder calls about our progress in educating facilities about CMS' new payment methodology. So I won't go into details again here. The bottom line is that we believe most of the issues related to the change in methodology were resolved by late February, the sales in March and, so far, in April, reflect that. Sales this month are strong and we reiterated our guidance of $21.5 million to $23.5 million through the second quarter. Our focus now in terms of reimbursement is to build additional clinical data to gain additional commercial health plan coverage and also to continue differentiating EpiFix from the competition in the advanced wound care space. We're also building our scientific and clinical data for AmnioFix in various surgical, orthopedics and sports medicine applications and the potential associated reimbursement.
On the clinical front, recall that we have a 7-center EpiFix VLU, or venus leg ulcer, randomized controlled trials with 90 patients in it that has recently finished enrolling, and we expect to complete the study this quarter and then submit the publication. The interim data, with roughly 75% of the patients' data complete, was presented in the SAWC yesterday, and it showed a statistically significant improvement over standard of care with a P value of 0.0023. Nearly 64% of the EpiFix group exhibited greater than a 40% wound closure at the 4-week time point, compared to only 25% in the standard of care group.
Additionally, we have 2 more DFU, diabetic foot ulcer, studies underway. One of which, we estimate, will finish enrollment this quarter. Also, a second multi-center VLU study has been initiated. We reported last quarter that all 8 MACs would provide coverage for EpiFix, assuming, of course, that it was determined to be a reasonably and medically necessary procedure, which meant coverage in all 50 states. One development at the end of March has occurred with Novitas, which covers both Jurisdiction H, otherwise known as JH, which includes Texas, Oklahoma, Louisiana, New Mexico, Colorado, Mississippi and Arkansas. And Jurisdiction L, or JL, which includes Washington D.C., Delaware, Maryland, New Jersey and Pennsylvania.
Novitas issued a draft local coverage determination, or LCD, on February 6, that was to go into effect on March 27 for both Jurisdictions H and L. That policy allows the payment of any skin substitute Q-Code product, including EpiFix, with the case method usually medical and reasonable and necessary criteria. In what appears to be a very unusual move, on the day this new LCD became effective, Novitas pulled it, which caused a great deal of confusion as you can imagine.
A few days later, they instructed that coverage would revert to the old LCD. After multiple requests for clarification by physicians and our reimbursement group, JL, the one in the East Coast, confirmed they will continue to cover EpiFix as they have over the past year or so. But JH, the one with Texas and Oklahoma and so forth, is operating on the old LCD, which does not include EpiFix. Rather, it is limited -- it has a limited group of products that it covers, mainly the 2 that drive a large amount of wastage, namely Apligraf and Dermagraft, because they are single-sized products 10x to 20x larger than the medium diabetic foot ulcer. So at this time, one of the jurisdictions within the MAC -- within this MAC covers EpiFix and the other jurisdiction does not.
We will be working very hard to get this turned around. Now that said, we are still very confident we can meet our second quarter guidance of $21.5 million to $23.5 million, even without this issue being clarified and, thus, we reiterated our guidance. I'd like to also note that since this new LCD was to go into effect March 27, we did not hire very many people in the JH region. Only about 5 of our recent additions were affected in this region. So those people are now focusing on DRG surgery cases and federal accounts. So this has been taken into consideration as we reiterated our guidance.
Now switching gears to the sales front, our organization continues to grow. As you know, we had 76 sales professionals at the end of last year and 122 at the end of March. We are up to 128 today. And they're doing a very nice job getting up to speed on our technology and getting through their various value analysis committees. You will recall that our estimate for them to get $85,000 a month or $1 million in annual run rate even in 6 months. It's a little early to tell about this last group that joined in February or later but, so far, it looks like this group is on track so far with our projected ramp rate. So we expect our hiring rate to slow down a little bit now as we front-loaded the early part of this year.
At this stage, we still expect to end the year with 130 to 150 sales professionals in our direct sales organization.
Now regarding the FDA and our efforts on the BLA. We gave a detailed update on our interim shareholder call at the end of March. To recap, we had our first FDA meeting related to our first BLA for micronized, and we thought it was a very good meeting. The overall tone and tenor of the meeting was positive and it was apparent that the FDA team genuinely wants to see micronized amniotic membrane products go successfully through this BLA regulatory process. We're pleased with their efforts and direction so far and we look forward to the next steps.
The FDA has now assigned a project team, and our team members will interact with them as we compile our IND application. We expect a few more exchanges of dialogue and information with them before we will further our discussions related to a possible transition plan.
Next, I'm sure many of you are wondering whether our first Medtronic shipment occurred in the first quarter. It did not. I am happy to say, however, that we've received our first purchase order and the first shipment is going out today. As mentioned before, the initial stocking orders [indiscernible] their limited launch, and their full launch will occur after their June national sales meeting. We are very excited about this relationship and look forward to seeing it develop.
As a reminder, this is a nonexclusive agreement, whereby we supply AmnioFix to Medtronic as a private label for spine applications.
Now regarding our patents. Earlier this week, we had 2 more amniotic patents issued and we expect more in the coming weeks. Also, as you've seen by the press release on Tuesday, we initiated our first patent lawsuit as well as additional false advertising claims.
Most egregious among the false and misleading representations are statements suggesting that clinical results from the use of products, process, using the MiMedx Purion process are the results of clinical tests on products processed by MTF and marketed by Liventa and Medline. These misrepresentations also must be stopped. MiMedx has spent millions of dollars on product development and the clinical effectiveness of our allograft were supported by numerous clinical and scientific peer-reviewed published studies. Since our allografts are the only tissue products on the market processed using our patented and proven Purion process, it is misleading for Liventa and Medline to suggest that the clinical effectiveness of their products is the same as ours.
Now I'd like to take a brief moment to discuss the MiMedx process tissues, like EpiFix and AmnioFix, versus other amniotic tissues that have been making some noise lately.
The process used to clean and make human tissue safe for transplant, yet retain key elements such as cytokines and growth factors, is critical. Not all of these processes are created equal. Many are quite harsh to the tissue and fully or mostly decellularize the tissue. This is a very important distinction, very important.
Our view is that the clinical success of amniotic tissues is a result of a combination of the layering or the configuration of the membrane such as amnion-only versus amnion and chorion, as well as the method that's used to process the tissue. The multilayer constructs provide the thicker collagen scaffolds compared to single-layer constructs. Also, when amniotic tissue is fully or mostly decellularized, the vast majority of the growth factors, cytokines, enzyme inhibitors and so forth are removed from the tissue. This leaves the tissue with essentially just the collagen scaffold, or ECM, extracellular membrane, not much difference in other types of collagen scaffolds. The literature shows that products that are only collagen scaffolds generally do not have the clinical performance of other more advanced therapies that do have the vast amount of growth factors and other constituents like EpiFix does. Now you don't have to take my word for it. I suggest you look at peer-reviewed published data to make your own conclusions. We have a comprehensive list of MiMedx tissue-related studies on our website. We have 14 peer-reviewed and published scientific and clinical articles on our patent-protected amniotic tissue.
Most of our amniotic tissue competitors do not have any published studies. We also have another 3 or 4 peer-reviewed scientific and clinical articles that should be published very shortly. Now among the upcoming new publications is a characterization of the embedded growth factors, cytokines, et cetera, of our tissue. We also expect a comparative tissue publication to occur shortly. All the processes used to process the tissue were obviously different. But what we've seen scientifically is that the decellularized, dehydrated, single-layer amniotic material out there tends to have about 1/20 or less of the growth factors, cytokines, et cetera, as our tissue. So not only is the process important, but our multilayer aspects also provide meaningful differences because they significantly increase the extracellular matrix element of the graft in sort of a deeper repository of the growth factors.
As a frame of reference, our multilayer tissue has about 5x the cytokines and growth factors of single-layer amnion when both are processed by our propriety Purion process. So that's gives you a frame of reference.
And as this is becoming quite evident with the publications focusing on our Purion-processed tissue, these growth factors are a critical element in the tissues' function in helping to heal chronic wounds.
Here is one example. Many of you have heard about a new entrant to our field, Alliqua. They have a single-layer, decellularized, dehydrated amnion tissue called Biovance. Actually, it is not new. They licensed it from Celgene, who used to be in the amnion business a number of years ago and discontinued it. Based on what we've seen scientifically, with single-layer, decellularized amniotic tissue having 1/20 or so of the growth factors from cytokines compared to EpiFix, our scientists and clinicians postulate that a tissue like Biovance would only marginally be better than conservative therapy. In fact, a published paper in the wound care journal in April 2009 highlighted a small study of Biovance using diabetic foot ulcers. The results of that small study indeed came out as we would have predicted, whereby only 4 diabetic foot ulcers out of 14 were healed in 12 weeks. That's 4 out of 14. It's about 29%. This data speaks for itself. So does ours. Only our study show a much, much higher success rate.
So like I said earlier, processed amniotic tissue is not all equal. Most competitive processes are very harsh to the tissue, in that they remove the vast majority of the elements that play a role in helping wounds, particularly chronic wounds, heal. Our patent-protected tissues preserve these characteristics and generate clinical results that are world-class. With that, I'll turn it back over to Pete.
Parker H. "Pete" Petit: Bill, thank you. Okay, it's Mike Senken's turn.