William Taylor
Analyst · Craig-Hallum Capital Group
Thanks, Pete. From a sales and operational perspective, as Pete said, we consider this past quarter a very strong success. I would also like to thank and congratulate our entire organization for staying focused on our customers, and the patience that they have served considering all of the distractions. Our PURION process tissue is a remarkable product that helps people every day, and in many cases has changed lives. Even with the significant distractions related with the [untitled] (ph) letter, our organization was able to exceed the upper end of the guidance. Put that into perspective, our Q3 revenue was just a few hundred thousand dollars less than our first nine months of last year, so it’s a very strong performance. Mike Senken will discuss the revenue breakdown in more detail, but I want to highlight that a large percentage of our growth came in the commercial wound care side of the business as we expected. Our reimbursement team is growing and has been very successful in obtaining more widespread coverage for our tissue. We have a long way to go, but are making progress every day. Also, you’ll note that our gross margins this past quarter came up a bit. We had several factors combined for that improvement including some favorable mix, but we expect that the next few quarters will likely be somewhere in between the second and third quarter actuals. Regarding our building move, the facility improvements are concluded and our clean room validations are essentially complete. We’ll migrate our processing in stages over the new building over time as we mentioned previously. As you can imagine, recent issues have understandably taken a good deal of management’s attention, and a move like this is a big endeavor, so we expect to finish this move over this coming quarter. On the publication front, our success has continued with the acceptance of another two EpiFix publications, this time in JAPMA, which is the Journal of American Podiatric Medical Association by Dr. Alap Shah and another one in wound medicine. The second is a long-term follow-up study from our first EpiFix RCT and crossover study with principal investigator Dr. Charles Zelen. The bottom line is that nine to 12 months after the treatment with EpiFix, 94.4% of the wounds remained fully healed, basically only one out of 18 had recurred or 5.6%. This is significant because it had been published that typical rates at the one-year mark are upwards of 35% recurrence, and about 60% recurrence after three years. A recurrence rate of less than 6% in nine to 12 months is an excellent outcome. This paper was also subject to a poster presented at SAWC, The Symposium on Advanced Wound Care, and won best in show for its class. Now turning over to our sales force. We continued to expand our sales force over this past quarter, and we increased from 56 executives at the end of Q2 up to 66, so from 56 to 66 at the end of Q3. We still expect to have between 70 and 80 people total at the end of this year and are targeting territories and candidates in new areas. We completed a mid-year sales meeting two weeks ago, and I continue to be impressed with the strength and professionalism of our sales executives. Entering this last quarter, we’ve repositioned and promoted several of our sales management team members to achieve better communication and efficiencies within the sales team. One notable change is that while we still have essentially two sales forces at the account executive level, one focusing on the Federal accounts and another on commercial wound care, we have combined the regional and national management teams. This has already led to streamlined communication and more efficient call patterns for the sales executives. We made this change on October 1. In this structure, we have a flexibility now to allow our federal team account executive to call on our few commercial accounts if it makes sense in a given territory and vice versa. So, over time, this group may merge into simply one overall sales force, but as of today, we still have two largely separate groups. Pete described our activities with respect to the proposed CMS changes and our efforts to support the initiative. I’d like to highlight a few things about the chronic wound market, its size, and how our size appropriate grafts help reduce waste that has previously been associated with this category. First, let me walk you through how our size appropriate grafts are an advantage for us, and how that relates to the proposed CMS bundling change or packaging change. Since 50% of diabetic foot ulcers or DFUs are 1.35 cm or less as it was reported as the median in a recent publication, our small disc which is around $300 can be used with minimal of any waste. This was compared to the competitors who were up around $1,600 or $1,700, and waste the majority of their product for those 1.35 sq. cm or smaller wounds. The current proposed one tier bundling approach would pay around $874 per procedure, including the skin substitute. Clearly, this puts EpiFix in a favorable position for the 50% of smaller DFUs, especially when we take into consideration its healing rates. Also note that after analyzing the 2011 data, MiMedx has proposed for CMS to use instead of one bundling rate, four bundled payments based on wound size, so that the small percentage of very large wounds would be reimbursed with a higher bundled rate. Now I’m sure many of you are wondering how this relates to our chronic wound market opportunity? First, I want to highlight how a very large amount of these wounds are treated with conventional therapy such as wound dressing that do not utilize advanced therapies, but they would, if they lower priced shelf stable product would be available like EpiFix. First of all, the chronic wound market in the U.S. is very large. It’s been reported that there are approximately 1 million patients suffering from DFUs, diabetic foot ulcers, in the United States annually, and just shy of 900,000 VLUs or venous leg ulcers in the U.S. annually. And accordingly also to a recent publication, the median wound size per DFUs as I mentioned is 1.35 sq. cm, and for VLUs it’s around 2.3 sq. cm. Now according to the same publication, 77% of all DFUs and 66% of all VLUs are less than 5 sq. cm. Now this means that when the two large skin substitute products Apligraf and Dermagraft are used, most of their product is thrown away in excess of 80% of it for those majority of wounds that are 5 sq.cm or less. That’s a major advantage for us. Now there are several ways to model the EpiFix chronic wound market opportunity. I’ll take a very basic approach for DFUs first. If you look at the 1 million DFUs in the U.S. annually and then use the breakdown from the recent publication in the Journal of Wounds that came in July, according to that publication, 50% of these are 1.35 sq.cm or less, so they can be treated with our $300 disc. Assuming it takes 2.5 applications on average to close a wound, that would be 500,000 wounds times $300 per disc x2.5 applications which ends up being a $375 million addressable market. Then you take the next 27% of the wounds that are between 1.35 sq.cm and 5 sq.cm, and then you use our 2 x 3 graft or 6 sq. cm graft, assuming it needs three applications to close that wound, using on average 2 of the 2 x 3s and one disc, you will use the one disc on the third application because the wound gets smaller, that’s two EpiFix at $1,200 each and one at $300, x270,000 wounds which equates to about $730 million in market opportunity. Then next you take the 16% of the wounds that are between 5 sq. cm and 20 sq. cm. Conservatively, assume that also it only takes three applications to close a wound, and it uses a combination of our 4 x 4s or 16 sq. cm grafts and our 2 x 3s over those three treatments. Those wounds will then drive another $1 billion in market opportunities, a little bit above that. So, that’s even without taking into consideration the wounds above 20 sq. cm. So the EpiFix specific opportunity in the DFU market alone is in excess of $2 billion, and knowing that the VLU prevalence rate is nearly as big as the DFU prevalence rate only with slightly larger wounds, then the combined total of the DFU and VLU market as expressed in terms of EpiFix, is in excess of $4 billion market opportunity. So, we only need to reach 2.5% of that total possible market of people with VLUs and DFUs, and we’ll hit our $100 million in revenue in EpiFix alone next year just by hitting that 2.5% of that addressable market. And I want to remind you that this does not even include other chronic wounds or any acute wounds, so this is a very, very large market. Changing gears now, Pete already described our meeting with the FDA on Monday, and I want to add one little bit of color of my own. I would characterize the meeting as going essentially as expected, possibly little better considering that they seem open and receptive to the new information that we presented to them and indicated they would review it and determine if it affects their previous decision, so either it does or does not, if not, then we expect to proceed much like others have like Osiris and AxoGen among others. Last, as Pete indicated, we’re very happy to have announced our new distribution agreement with Medtronic during the quarter. This agreement came after over a year’s worth of discussions, audits, and negotiations, and it was signed after the untitled letter was public. So to have the largest medical device company in the world to be interested in partnering with MiMedx is a true honor. The agreement is nonexclusive and focused on spinal applications. There will be a private label version of our AmnioFix numbering. At this point, we expect to start shipments either late this quarter or early next quarter, and we don’t expect any impact on the rest of our distribution because this industry is very relationship focused, and generally speaking, our current distributors do not sell into physician relationships where Medtronic is strong. Also we expect Medtronic will conduct additional clinical and scientific studies, which will further describe the clinical and scientific benefits of our PURION Processed DHACM or Dehydrated Amnion/Chorion Membrane Tissue. With that, I’ll turn it back over to Pete.