Earnings Labs

Mondelez International, Inc. (MDLZ)

Q2 2020 Earnings Call· Wed, Jul 29, 2020

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Transcript

Operator

Operator

Good day, and welcome to the Mondelez International Second Quarter 2020 Earnings Conference Call. Today's call is scheduled to last about one hour, including remarks by Mondelez' management and the question-and-answer session. [Operator Instructions] I'd now like to hand the call over to Mr. Shep Dunlap, Vice President, Investor Relations from Mondelez. Please go ahead, sir.

Shep Dunlap

Analyst

Good afternoon, and thanks for joining us. With me today are Dirk Van de Put, our Chairman and CEO; and Luca Zaramella, our CFO. Earlier today, we sent out our press release and presentation slides, which are available on our website. During this call, we'll make forward-looking statements about the Company's performance. These statements are based on how we see things today. Actual results may differ materially due to risks and uncertainties. Please refer to the cautionary statements and risk factors contained in our 10-K, 10-Q and 8-K filings for more details on our forward-looking statements. As we discuss our results today, unless noted as reported, we'll be referencing our non-GAAP financial measures, which adjust for certain items included in our GAAP results. In addition, we provide our year-over-year growth on a constant currency basis, unless otherwise noted. You can find the comparable GAAP measures and GAAP to non-GAAP reconciliations within our earnings release and at the back of our presentation. In today's call, Dirk will provide a business update then Luca will take you through the financials and our outlook. We will then close with Q&A. With that, I'll now turn the call over to Dirk.

Dirk Van de Put

Analyst

Thank you, Shep. Let me start off by sharing an overview of our Q2 performance on Slide 4. Overall, we are pleased with our results, our business has been resilient, and our execution has been strong. Our first priority remains the safety and wellbeing of our colleagues and our communities as we navigate COVID-19. Because there still are areas of high risk, we are preparing the reopening or already have opened some of our offices around the world. And it is clear that the situation will remain volatile for at least the remainder of the year. Our second priority also remains business continuity. I am very proud of what our colleagues have and are doing to keep our operations running well. Here also, we need to remain vigilant because with the growing number of cases, the risk of business disruption continues to exist around the world. Our overall results for Q2 are good. Despite the fact that COVID has impacted various markets in quite different ways. Our portfolio of trusted brands as well as excellent execution have helped us to weather the high volatility reassuring us that our business fundamentals are solid. Particularly our execution in supply chain as well as our commercial operations have been superior in a very challenging environment. For instance, today, approximately 90% of our plants are running in line or above historical performance. Although we had already good market share momentum going into the crisis, this combination of the strength of our brands and our superior execution have helped to drive unprecedented gains. While the business environment globally remains very volatile, our strategy has proven to be a strength in these difficult circumstances, so we don't see a need to make changes, but we do see opportunities to double down and accelerate certain areas. For…

Luca Zaramella

Analyst

Thank you, Dirk, and good afternoon. Second quarter performance was solid in terms of growth, share gains, earnings and cash flow given the circumstances. We delivered positive revenue growth through a combination of resilient categories and superior execution despite facing significant disruptions and operating restrictions from the crisis. Our developed market continued to perform well, with strength in North America and Europe mass retail, confirming elevated momentum as seen in Q1. Emerging markets were significantly impacted by broad lockdowns, especially during April and into May. Despite this dynamic, we are doing well on a relative basis compared to peers as we are gaining share. I would like to unpack our topline cadence to give you some context of how we ended the quarter, as that might be more indicative than the pure Q2 number. Prior to COVID, we were seeing strong momentum in both developed and emerging markets, and that was both due to snacks categories, momentum and share gains. Once we move into late March and for the month of April, we saw significant divergence between developed and emerging. In developed markets, we saw a spike in consumption. And despite some challenges, our ability to operate was still okay. On the flip side, we enforced lockdowns and curfews in emerging markets. We encountered significant operating restrictions. These markets were most impacted in April with double-digit topline declines as high percentage of outlets were inaccessible to consumers and to us. As a result, total revenue declined low-single digits in April. As we moved into May, things began to improve. And in June, our emerging market turned positive and posted low single-digit growth. We expect this trend of improving growth to continue into July as the majority of these markets are on better footing. We also expect strong demand in North…

Operator

Operator

[Operator Instructions] And your first question is from the line of Ken Goldman with JPMorgan. Please go ahead.

Kenneth Goldman

Analyst

Hi. Thank you, and good afternoon, everybody. Two for me, if I can. I wanted to first touch on your share gains. Some of these gains, I think, are due to your North America supply chain, which obviously is quite advantaged and some perhaps due to your competitor struggles globally. But you did highlight some brand strength, other positive factors in your prepared remarks. So just as you think about your expectations for market share in the back half of the year, can you walk us through what you think some of the more sustainable drivers are. I'm guessing higher marketing spend is one of them. And maybe what drivers could back off a little bit versus the first half.

Dirk Van de Put

Analyst

Hi, Ken. Yes, sure, with pleasure. If I maybe explain where are the share gains happening and then go a little bit into the drivers and then in what we think will happen. First of all, as we said in the presentation, we've gained share in 85% of our revenue base, so it's very broad-based. It is in biscuits. It's in chocolate. It's across the geographies, I would say, almost in every single market around the world and certainly not important markets. We see significant market share increase. For instance, biscuits China, biscuits U.S., biscuits in France, but also chocolate in the UK, chocolate Australia, chocolate India. And we also see it across smaller categories. So it's very widespread. And on top of it, we see that it's our global and our local brands. It's not just one brand. It's across our brand. And one of the interesting factors that our penetration of our brand is increasing overall, and also that we see some very good repeat of those new users. So what is the reason? I think fundamentally, during the COVID crisis there, there are three. First of all, as you alluded to, we have had a very good performing supply chain around to market. You could sort of say that not only in the U.S., but in other markets, we increased our share of the distribution points. Not so much because we increased our distribution, but customer service level and our on-shelf availability was better than our competition. And so for instance, in the U.S. or in other markets around the world, DSD is a key advantage. The other one is that we usually have sort of the strongest brands in our categories around the world. And consumers have been going back to the brands they know and…

Kenneth Goldman

Analyst

That's helpful. Thank you. And then quickly on my follow-up, speaking of the higher marketing spending, you talked about in the third quarter I know you're not giving guidance today, but I wanted to poke it a little bit into what you were talking about to make sure I understood. You talked about better revenue into the third quarter, and you've talked about some simplification of the business. But you've also talked about ramping up your marketing spending, like I said. So just trying to get a sense among all these factors and maybe some that I'm missing. Is it reasonable to expect improved operating income in the third quarter as well in addition to better revenue? And the reason I'm asking is The Street's modeling an increase year-on-year in your third quarter EBIT. Is this reasonable given what you know right now? Or is it really just too early to say?

Luca Zaramella

Analyst

I can maybe I’ll…

Dirk Van de Put

Analyst

Maybe Luca, you want to take this one? Yes.

Luca Zaramella

Analyst

Yes, I'll. Welcome back Ken. Nice to have you again on…

Kenneth Goldman

Analyst

It's good to be back. Thank you.

Luca Zaramella

Analyst

Yes. Look, I believe it is a little bit premature to give you a precise number here, but we gave you a few indications in the prepared remarks for Q3 enough to simply said, we expect North America to continue with increased momentum. Certainly, we are not going to see as high of a number as we saw in Q2. Having 11% topline was fairly exceptional and 20-plus percent OI. Europe is expected to return to growth overall despite world travel retail. And I would expect, for sure, better profitability and better leverage. Some of the COVID costs will subside. AMEA as well is expected to return to growth in Q2 in Q3. And there should be, again, lower COVID cost and better volume outcomes. Latin America is, quite frankly, expected to meaningfully improve, particularly on the OI line into Q3, but we are not going to see necessarily a positive year-on-year profit. So I would say that overall topline for Mondelez in Q3 is expected to be better than Q2. As we look at July, we see good numbers coming in at this point in time. But obviously, I have to make a disclosure here, which is that is absent a material relapse or issue in one of the biggest market or in more than one. As far as bottom line is concerned, I think there will be a sequential improvement in Q3 from where we see today. Whether it will be all the way to bright, I am not sure as there will still be some COVID-related cost and all the actions we are putting in place actually will come into full fruition in Q4. So you will see some improvements in Q3, but you will see even more in Q4 from what we see today.

Kenneth Goldman

Analyst

That's helpful. Thanks so much.

Luca Zaramella

Analyst

Thank you, Ken.

Operator

Operator

And your next question is from the line of Andrew Lazar with Barclays. Please go ahead, sir.

Andrew Lazar

Analyst

Great. Thanks very much. Dirk, with some concern over economic recession in some key emerging markets, can you remind us of, I guess, Mondelez ability to manage through these sorts of macro events in terms of down trading, unit pricing and such. And the reason I ask is with global category growth year-to-date up around 4.5% and Mondelez holding or gaining share in 85% of categories. I guess, what realistically would hold Mondelez back at this stage from delivering at least 3% organic growth for the year, even if global category growth slows a bit from here, let's say, due to some recession?

Dirk Van de Put

Analyst

Yes, I can – first of all, good to hear you, Andrew. And yes, I can certainly explain that a little bit better. First of all, as it relates to that 4.5% growth in categories, those are the measured categories. And as we, for instance, explained world travel retail is not included in the measured channels and some of the foodservice and so on. So we think that overall, the category growth is not the 4.5% seen that those are the channels that are more severely affected by COVID. As it relates to our categories and our strategy in the recession, I would say that, first of all, we look back at history, and the history has shown that over biscuits and chocolate tend to be quite durable in a downturn in developed markets, but also in emerging markets. And in fact, biscuits, in general, are not affected by the recession, and actually sometimes accelerated during the recession because, again, there is this switch to more in-home consumption which biscuits benefit from. Chocolate is a little bit more of a mixed picture. Some markets, it went down. Some markets, it went up. But overall, I would say it's also quite resilient with a very fast recovery as the recession starts to fade away. Candy was solid, very little change, and it's gum that suffers in a recession in our case, as we currently are seeing, but that's more driven by the fact that gum is an on-the-go product and that a lot of these channels have been closed. But also in a recession since, again, there's more in-home consumption, gum suffers. As it relates to the price points, I think we've done a good job around the world. I'm thinking India or Brazil or Mexico of overall, making our products…

Andrew Lazar

Analyst

Thank you so much.

Operator

Operator

And your next question is from the line of Dara Mohsenian with Morgan Stanley. Please go ahead.

Dara Mohsenian

Analyst

Hey. Good afternoon, guys.

Luca Zaramella

Analyst

Hi, Dara.

Dirk Van de Put

Analyst

Hi.

Dara Mohsenian

Analyst

So clearly strong organic sales growth in the U.S. in the quarter, can you unpack how much of that was true sort of underlying demand at retail? Was there any retailer inventory build? Or was this more strong retail sales growth? And just the sustainability of that sales growth going forward given it look like U.S. trend slowed a bit sequentially in the scattered data towards the end of the quarter would be helpful.

Luca Zaramella

Analyst

Yes. Maybe I'll…

Dirk Van de Put

Analyst

Okay.

Luca Zaramella

Analyst

No, go on Dirk.

Dirk Van de Put

Analyst

Okay. Well, I would say that the reason of the increased sales in the U.S. is driven by the Biscuit segment, and the Biscuit segment is heavily influenced by in-home consumption. And as long as the consumer will be more at-home and more consuming at-home, I think we will see an increase in our sales in the U.S. versus previous year. Of course, in the beginning, at the start of the crisis, there was some – a little bit of pantry loading, but that is out of the equation now. So what we are seeing now is continued consumption, I would say. And I would expect that sort of foreseeable future, not a change in that in-home consumption phenomenon. Now to be clear, gum is a contrary of that. It's very negatively impacted by that in-home consumption. It skews out-of-home, it's on-the-go consumption. And so that's going to be lower during the crisis. As it relates to the trade, if anything, I would say that the trade inventories at the moment are low because it has been difficult to keep up with demand. We significantly have reduced our assortment of SKUs just to provide a good customer service. And so if anything, I would say as our demand would slowdown a little bit, that will give us an opportunity to bring the trade stocks back in line with where they should be. So from my perspective, I feel pretty strong, certainly about Q3 and Q4 in U.S., I don't really expect, it might slowdown a little bit, but we’re still in high single-digit growth rates, to my opinion, which is much better than it was in the past. Luca, go ahead.

Luca Zaramella

Analyst

No. I second all the points you made. And to be – by transparent as we usually are, where we can be – trade stock is lower in the U.S. than it used to be. And it is not the only place where we have lower trade stock. And just to give you another data point, you're absolutely right, that there was a little bit of a slowdown in consumption, but as we look at some of the numbers we have for July, it feels like there is still opportunities for us to grow as Dirk says in the high single-digit territory. So we feel good about what we see. As Dirk pointed out, it is true that gum is a little bit on a downtrend at the moment, but I would also say that it is sequentially improving. And the last point I'd like to make is, particularly in candies like Swedish Fish and Sour Patch, we are seeing quite a bit of growth at the moment as well. So all is pointing in the direction of continued momentum, albeit it might not be the 11% that you saw in Q2, might be a little bit lower.

Dara Mohsenian

Analyst

Great. Thanks guys. It's very helpful.

Operator

Operator

And the next question is from the line of John Baumgartner with Wells Fargo. Please go ahead.

John Baumgartner

Analyst

Good afternoon. Thanks for the question.

Luca Zaramella

Analyst

Hi, John.

Dirk Van de Put

Analyst

Hi, John.

John Baumgartner

Analyst

Dirk or I guess, Luca – how are you doing? I guess what aspect of your revenue growth story over time is that penetration rates across emerging markets are still low and the white space opportunity can be still fairly impactful. So in the context of the fallout from COVID, to what extent is that kind of creating delays against the plan to enter new points of distribution or causing you to reprioritize your growth drivers over the next year or so?

Dirk Van de Put

Analyst

At this stage, it doesn't feel to us that we need to reprioritize. We feel that a lot of the slowdown that you've seen in emerging markets has really gone directly related to the COVID crisis, and the fact that consumers were already locked down or distributors couldn't operate or the stores were closed. And as we open up the channels, we will see through which levels we go back. If I would take India as an example, India, of course, in April was not that great. I mean May was back to flat versus last year, and in June, started to show a low single-digit growth versus last year. In July, they will be higher than that. Will India go back to double-digit growth in the coming months? Maybe not, but if India delivers us a 6%, 7%, 8% topline growth, that's more than enough for us to keep on going on our plan. We were planning to expand our distribution in India for the year in hundred thousand stores or more. We probably had to slow that down a little bit during the COVID crisis, but we are planning to pick it right up where we left it off and keep on growing. At this stage – and India is an example for what we see in other countries. So for me at this stage, there is no reason to change our strategy. We might have, at this stage, maybe a quarter of delay, but we will try to catch up as much as we can. And certainly for 2021, we are planning to keep on going in the direction that we had set.

John Baumgartner

Analyst

Thanks, Dirk. Thanks for your time.

Dirk Van de Put

Analyst

Okay.

Operator

Operator

And your next question is from the line of Chris Growe with Stifel. Please go ahead.

Christopher Growe

Analyst

Hi, good afternoon.

Luca Zaramella

Analyst

Hi, Chris.

Dirk Van de Put

Analyst

Hi, Chris.

Christopher Growe

Analyst

Hi, guys. I just had two quick questions sort of related, but I'm just curious, we know that the gum category was a pretty significant detractor from the quarter, the world travel retail and away-from-home. Can you say how much of those were dragging on revenue in the quarter? And then, I guess somewhat related, I'm curious if you look at – you defined the COVID costs, you also I think have indicated there's been some benefits from leverage and some of your own expense control to overcome that. Where would net COVID costs come off of the quarter, if you were to kind of put that against the savings you realized in the quarter? Thank you.

Luca Zaramella

Analyst

Yes. I'll start and then…

Dirk Van de Put

Analyst

I think that sounds one for you, Luca.

Luca Zaramella

Analyst

Yes. I'll take these. So Chris, I think you know that gum is around about 7% of our revenue and there was a material decline in Q2. It was in the tune of, I would say, 35%, 40% in total, depending on the market. It is somewhat driven by share, but 80% of it is due to market, quite frankly. The market is really being impacted by all these shutdowns. And we are told that it is very difficult to do with the mask as well in certain places. So we saw a little bit of an issue in that market. Having said that, as we look at July, we see it coming better. I called it out in the U.S., but it is also in other markets. I can tell you one notable one for us is, is China. In Latin America though, we still see a bit of a continued challenge particularly in Mexico and Andean. Then world travel retail, it is give or take, $0.25 billion business for the year and it was nearly zero in Q2. We expect it to improve particularly towards Q4, but it was a material drag. We called out in the prepared remarks, both the impact on Europe and chocolate, and it is 2.5, 3 points of a drag both on Europe, which declined 1% plus. So you can do the math of how much Europe grew, excluding world travel retail. And the same on chocolate that was almost flat, but it would have been much better. So as we look forward, as I said, we feel quite good about Europe in Q3. Europe was another one that was impacted a little bit by trade and stock in Q2 as well. So we see that coming a little bit back in Q3. And importantly in chocolate, across the board, we see a quite solid category growth at this point and share as well. The biggest differential in chocolate is going to be India coming back. And as I said, India closed the quarter in June in good growth territory. And as we look at July specifically, India is quite solid. So we would expect India to be in a good growth territory in Q3. So that gives you a little bit a sense of these headwinds and how they impacted the quarter for us.

Christopher Growe

Analyst

That was great.

Luca Zaramella

Analyst

On the COVID…

Christopher Growe

Analyst

Yes. Thank you.

Luca Zaramella

Analyst

So the COVID costs, look we had more than $100 million in the GP line, and we have another $20 million, $25 million in the overhead line. So I would call it for lack of a better number, $130 million plus of an impact. We did cut travel, clearly, but the biggest upside both in terms of switching from non-working media to working media, other promotional spending items, some cost containment actions that we are taking in our factories. They had an impact that if I had to guess it would be around about $20 million in Q2. The big upside for all these actions is going to come in the second part of the year and specifically in Q4. I think you will see in Q4 this cost savings being meaningful and total profit being materially better than it is today or in Q3 for that matter. Both because this will come to fruition also because the COVID-related cost in Q4 will subside in our current outlook. So we will see what those costs are exactly, but that's the – how we see things at the moment.

Christopher Growe

Analyst

Okay. That was very good color. Thank you for that.

Luca Zaramella

Analyst

Thank you, Chris.

Operator

Operator

You have the next question from Bryan Spillane, again with Bank of America.

Bryan Spillane

Analyst

Hey. Good afternoon, everyone.

Luca Zaramella

Analyst

Hi, Bryan.

Dirk Van de Put

Analyst

Hi, Bryan.

Bryan Spillane

Analyst

Hi. So I just wanted to go back to – I think it might be related to John Baumgartner's question. But Dirk, you – in the prepared remarks, you talked about SKU reduction and also, I guess a slowing of some of the new product introduction. So just wanted to know a) is that more of a near-term response? Would the SKU reduction at all in the near-term create any kind of drag on revenues? But then more kind of longer term, how does that square with the presentation you made at CAGNY, where you talked about channel expansion, adjacent categories as part of the growth agenda. So just trying to square a kind of SKU reduction and fewer new product introductions with how that sort of relates to the growth – you've presented back at CAGNY.

Dirk Van de Put

Analyst

Yes. Well, in a nutshell, it's all part of the same thinking. The way I would try to explain it is that if you look at our business, we have an opportunity to simplify our business and my experience in many other consumer goods companies is that in general, what has happened over the years is that people are chasing growth. And as a consequence, they keep on launching new products. And that gives you a short-term benefit. But at the certain stage, you need to clean that up. You need to look at your SKUs. You need to take a look at your innovation pipeline, and sometimes also at your brands and say, can these be simpler. But it's always a big discussion because the teams feel uncomfortable doing it. Although if you maintain the same shelf space, and I've done it several times in my career, what you will see is that not only do your sales increase because now the best selling items get more space. Your supply chain costs go down because of longer runs, less changeover, less inventory, less waste, and it also has a big benefit on your cash. So it's a good exercise to do. Just to think about us having thousands of SKUs, and every year, a few thousands of innovation projects, a lot of small ones, and to be frank it's – we were looking for a reason to break this chain because we do believe there is a much better way to do this. The reason why we want to do it now, we want to reaccelerate it now is that, I would say, the stars have lined up. The clients want great customer service. They want a cleaner shelf. They want to make sure that they can serve their…

Bryan Spillane

Analyst

That's great. Thanks for the clarity, Dirk. It really ties it together. Thanks again.

Dirk Van de Put

Analyst

Okay. Thank you.

Operator

Operator

And your next question is from the line of Alexia Howard with Bernstein. Please go ahead.

Alexia Howard

Analyst

Good afternoon, everyone.

Luca Zaramella

Analyst

Hi.

Dirk Van de Put

Analyst

Hi, Alexia.

Alexia Howard

Analyst

Hi, Dirk. So a couple of questions for me. Firstly, you called out the negative mix impact of, I think, minus 2.6% this time. Could you help us understand what was driving that and whether that headwind is expected to continue into the second half? And then my second question is just around the e-commerce dynamics. As we think about the U.S., Europe and China, how fast is e-commerce breaking out in each of those areas? And do you expect that to continue? Thank you. And I'll pass it on.

Dirk Van de Put

Analyst

Maybe Luca, you do the first one on the mix and I'll do e-commerce.

Luca Zaramella

Analyst

Absolutely. Let's do that. Let's team up here. So on the negative mix impact, 100% of it is attributable to two categories, I would say, world travel retail, which is a business that has quite good margins. We sell predominantly Toblerone there, which is a great brand with quite solid gross margin, and that's the number one driver. And the other one is the gum category that, as I called out before, it declined 35%, 40%. I said about world travel retail that it was almost zero in the quarter, so I expect an improvement, particularly in Q4 around that business. And equally for gum, I expect a material improvement, particularly as we exit the year. I'm not sure it will improve dramatically in Q3. But certainly, as the situation stabilizes and trade starts to be open particularly in emerging markets, I mean traditional trade. We expect to see a gradual improvement compared to the current declines in gum. So the mix situation should improve throughout the year. And it has always been a fairly neutral number for us, I would say, as some emerging markets have a little bit of lower margins than some of the developed markets. And I was happy we were keeping it in control quite well. Obviously, gum and world travel retail are a little bit of a driver at this point in time.

Dirk Van de Put

Analyst

And then to link in with e-commerce. So the number on e-commerce are a growth of 91% in Q2, so e-commerce last year was about 3% of our net revenue. In Q1 of this year, it was 3.5%, and in Q2, it's 6%. The biggest increase we saw was in the U.S., close to 200% increase. And that was driven by the fact that people that already shopped online bought more online, but also a significant amount of first timers that started to buy their groceries online. And so the penetration of last year of e-commerce went from 4% to 9%. So we do expect that e-commerce will remain a large part of our U.S. business after the crisis. The growth rates are high across all platforms, click and collect and delivery. And also our market share we gained, for instance, about four points of market share in biscuits online. And so we had already a good momentum before the crisis, and we've doubled down. Of course in click and collect, since we had a very strong performance of our DSD operation and since they picked the products out of the store that has helped our performance. As we go to Europe, we're talking about growth in UK and France, which was 100% and 50%, respectively, so also very, very strong growth. And China, where e-commerce is already 18% of our sales, we had a growth of 20%, which is consistent with the growth that we saw in 2019. The penetration there is already very high compared to our other markets around the world. In fact, if I reflect on e-commerce, I think we've got good momentum. We are increasing our market shares. We have some PPA gaps. We cannot yet always offer the consumer the sizes at the prices that they want. So we will continue to launch e-commerce specific packs, which is a little bit more difficult in click and collect. And we are also further investing in people and in infrastructure. So overall, we see very strong momentum in e-commerce.

Alexia Howard

Analyst

Wonderful. Thank you very much. I will pass it on.

Dirk Van de Put

Analyst

Thank you.

Operator

Operator

And your next question is from the line of Jason English with Goldman Sachs. Please go ahead.

Jason English

Analyst

Hello and good evening folks.

Luca Zaramella

Analyst

Hi, Jason.

Dirk Van de Put

Analyst

Hi, Jason.

Jason English

Analyst

Thank you so much for squeezing in. I very much appreciated. I wanted to come back to the productivity comments, and it sounds like you have a lot of initiatives under way. Obviously cutting 25% of SKUs and the impacts on your supply chain can be quite robust. I think your productivity has been tracking south of 2%, net productivity fell up to 2% of COGS the last year or two. A) Is that right? And b) as we think about the sort of run rate into the fourth quarter, where do you think that figure's going to fall by the time we hit the fourth quarter.

Luca Zaramella

Analyst

Yes. Maybe I'll comment on this, and then Dirk can chip in. I think you got the number on about right. There have been quarters where the number has been a little bit higher, quarters where the number has been a little bit lower. And remember, the impact that is due to what we call supply chain reinvention is a little bit lower than it has been in the past. We count on volume leverage above all to get our productivities stepping up. We count on other small changes that we're going to make in some places and bigger one and others. And we count on this concept of continuous improvement. We have a new leader in supply chain, and she has developed quite a bit of a strategy. And I think we have what it takes to continue to deliver profit through productivity. To your point, obviously, when you look at some of the numbers across the board, you can realize that productivity in Latin America this quarter wasn't great because of clear volume declines. And if you talk about productivities, including COVID costs, productivities haven't been great in Q2 overall as we had to incur additional cost. You will see an improvement in Q3. And in Q4, you will see a full effect of COVID costs coming down quite a bit. And also on the flip side, you will see material cost savings that we are about to implement, and we have, for some part already implemented in terms of tightening the belt, not only in the supply chain, but also in the overhead area, so all of this should come to maximum fruition in Q4.

Jason English

Analyst

Okay. I guess what I was really angling at was it sounds like you're going to have a very large productivity year in 2021. Because if you hit the run rate in 4Q, that's a modest spillover. And it sounds like some of these initiatives. You're not even going to have fully impacted until you bleed into the early next year. So I'm going to try one more time to come back at that number. That legacy sort of 2%, what do you think it might look like next year in context of all these initiatives?

Luca Zaramella

Analyst

Look, it should be better than quite honestly, than that number. That is the expectation, obviously. Having said that, we don't know exactly how Q3 and Q4 will play out, imagine about 2021. But do we expect by lapping some of these extra COVID costs and the fact that, as you pointed out correctly, we are having a spillover impact into next year of all these cost savings. Do we expect the benefit? Yes, absolutely. I think the counter to that is, in some cases, a little bit of more inflation around certain cost areas. But overall, the simple straight answer is, do we expect that the productivities next year? At this point, I would say so.

Jason English

Analyst

Yes. Thank you very much.

Luca Zaramella

Analyst

You're welcome, Jason.

Operator

Operator

And your final question is from the line of David Palmer with Evercore ISI. Please go ahead sir.

David Palmer

Analyst

Thanks. And thanks for your earlier comments on Europe. It sounds like the trade shipment timing and the travel channel each hurt the second quarter organic revenue. You made also a comment. I think it was an answer to a question that you would get back to growth in the third quarter. Is that because of the shift in retail inventory? Or is there other consumer or channel trends that are giving you confidence into the second half in Europe?

Dirk Van de Put

Analyst

Yes. I would say that in Europe, if you exclude because for historical reasons, we've always added world travel retail into our European numbers. And so the number you've always seen includes world travel retail. Now world travel retail in this quarter is virtually zero because there was the duty free shops were closed. If you take that out, Europe was already growing low single-digit but it was growing. The reason why it was not higher than low single-digit is that they have a number of other channels, particularly foodservice, and impulse, so convenience, which are about 20% together with world travel retail of their sales, they were affected by the lockdowns and the consumer not being out and about. Europe is going back to normal, better than what we're seeing in North America. So we are seeing gradually those two channels coming back. We're even expecting world travel retail to start showing a little bit of sales in Q3. So that's really the effect we're talking about and why we feel that Europe will show positive numbers, including world travel retail going forward.

David Palmer

Analyst

And then just on products line – go ahead. Sorry, Luca.

Luca Zaramella

Analyst

And if I may maybe add one thing. I think the other thing that is more predominant now is our share gains and share gains are expanding in Europe in the latest region. So we see a benefit coming out of share and chocolate consumption as we look at Q3 is going to be quite good. So as Dirk said, there is a little bit of trade stock repiping, there is a little bit of an improvement in all these channels that created a headwind in Q3. But importantly, the underlying consumption in the rest of the business, due mostly to share, and I would say also solid category is improving in Q3 from where we sit today.

David Palmer

Analyst

And I think you just touched on it a little bit. I'm just wondering about the profit or the leverage line to this organic revenue. You said COVID costs and mix headwinds leading to that negative 11 or how much are those headwinds going away into the second half for that segment? Or do you expect that this topline growth will lead to a bottom line growth as well?

Luca Zaramella

Analyst

In relative terms, the supply chain in Europe has been the most impacted by COVID extra costs. You will still see an impact in Q3. And so profit will be better in Q3. Again, it won't be all the way to bright. You will see a much better profit number again from where we sit today and what we see into Q4 at this point in Q4. So there is a material cost. We have multiple plants that serve multiple countries in Europe. So logistically, it is more difficult for people to get into the plant as they come, in some cases across the borders. And it is more difficult as there was in some places, a little bit of higher absenteeism that we still see to a certain extent. And importantly, some of the cost that we saw to protect all our people have been for one reason or the other a little bit higher than Europe, and so you will still see an impact in Q3.

David Palmer

Analyst

Got it. Thank you very much.

Luca Zaramella

Analyst

Thank you, David.

Operator

Operator

And there are no further questions in queue at this time. I would like to turn the call back to our speakers for closing remarks.

Dirk Van de Put

Analyst

Well, thank you for connecting. And I think I can wrap it up by saying, from our perspective, it was a solid Q2, particularly seeing the circumstances that we faced around the world. We exited the quarter with very good momentum, and we see a confirmation of that momentum in July. We have the fuel to invest in our growth within our P&L for the second half, and so we feel very confident that we will exit 2020 with some strength and are heading for a great 2021 also. So thank you again, and looking forward to talk to you in the coming quarters.

Luca Zaramella

Analyst

Thank you.

Operator

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.