Dirk Van de Put - Mondelez International, Inc.
Operator
Yes, so obviously, Europe is our biggest chocolate market. And in relation to the question before, I've gone through that. So pricing was pretty good for us as it relates to chocolate. The category itself, as I talked about, grew about 11.9%. If you exclude Easter, we think it's probably 5%, and our revenue growth, which, of course, has a lag versus the consumption growth, was around 5% – 4.8%. So yes, it is true that this is probably our highest maintaining and/or increasing share, which was 65% in Q4. I would say the reasons. I need to go a little bit around the world to give you the reasons why that is happening. In the UK, we have very strong execution. As I talked about in the previous call, we're sponsoring the Premiership. We launched a new campaign, and we've seen share increases there. So we feel that that is something that is going to continue. We've repositioned the brand, and that seems to be working quite well for us. If I go to India, which is another big chocolate market for us, where we have two-thirds of the market, our shares are increasing quite strongly there. And that is a mixture of new launches that we've done, something called 5Star 3D or some new varieties on our Silk, which is our premium range. We're also getting some traction on a product we call Lickables, which is a combination of chocolate and a toy. And we're also expanding our distribution there because of the potential that we still have in the traditional trade. So that's giving us double-digit increases. If I switch to Russia, which is another big chocolate market, there we're also are gaining several share points. That is driven by the launch of two brands of dark chocolate at the end of last year, Alpen Gold and Milka. So just like in the UK and India, I would think that the Russia momentum is also going to continue. And then we have – and another big market is Australia for us, again, more than 1%, almost 2 share points gain. There, I would say it's driven by strong Easter execution. It's probably not that repetitive. I think we just executed well, and the market there is doing well for the first part of the year, where in general it's a slower market. And then the other big market that we have but there we are losing share, that's in Brazil, because there's very aggressive competitive promotions. The category is growing largely by price increases, but there we have lost some market share. And that's the only market of the big chocolate markets where we are present that I would say that we are losing share. And in the others that I talked about, I do believe we have momentum and that we will be able to maintain that for the rest of the year.