Gabe Tirador
Analyst · KBW. Your lines is open
Thank you very much. I would like to welcome everyone to Mercury's first quarter conference call. I am Gabe Tirador, President and CEO. In the room with me is Mr. George Joseph, Chairman; Robert Houlihan, Vice President and Chief Product Officer; and Chris Graves, Vice President and Chief Investment Officer. On the phone, we have Ted Stalick, Senior Vice President and CFO. Before we take questions, we will make a few comments regarding the quarter. Our first quarter operating earnings were $0.59 per share, compared to $0.77 per share in the first quarter of 2014. Excluding the impact of catastrophes and favorable reserve development, the combined ratio was 99.2% in the quarter, compared to 96.6% in the first quarter of 2014. The deterioration in the combined ratio was primarily due to an increase in frequency and severity in our Private Passenger Auto business and higher advertising expenses. In addition, the recently acquired Workmen's Auto added 0.4 points to the combined ratio. Premiums written grew 2.2% in the quarter, primarily due to higher average premiums per policy, the acquisition of Workmen’s Auto and an increase in new business policy sales. Workmen’s Auto premiums written of $6.9 million added 1 point to the quarter’s premium growth. In the first quarter of 2015, California private passenger auto frequency increased by about 8% and severity increased in the mid-single digits. We believe there are a few factors contributing to the elevated frequency level this quarter. Although California remained in a severe drought, the winter of 2015 had more precipitation than in 2014. In addition, total vehicle miles driven have increased due to lower gasoline prices and an improving economy. Higher average premiums from rate increases taken in 2014 partially offset the increase in frequency and severity in the quarter. To further address the increase in loss costs, a 6.4% rate increase was recently approved by the California Department of Insurance from Mercury Insurance Company, representing about half of our company-wide premiums written. A 6.9% rate increase in California Automobile Insurance Company, representing about 15% of our company-wide premiums is pending approval. We expect to implement the 6.4% rate increase from Mercury Insurance Company in late May. Results outside of California were mixed. For Florida and Texas, our two largest states other than California, private passenger auto results were good with combined ratios below 100%. Both of these states also had positive premium growth. However, our results in our Northeastern states were not good with combined ratios well above 100%. Winter storms had an impact on the results. Also for New York and New Jersey, we continue to evaluate reserves as the impact of changes in claims procedures which include the speeding up of claim settlement and case reserving have added an element of uncertainty to the estimates. For New York and New Jersey combined, the company reported $1 million of adverse loss reserve development. We implemented rate increases of 3% in New York in January of 2015 and 2% in New Jersey in February 2015. Our expense ratio in the quarter increased to 27.7% from 26.9% in the first quarter of 2014. The increase in the expense ratio was primarily due to higher advertising expenses from our national advertising campaign launched in January, partially offset by lower profitability related accruals. Net advertising expense in the quarter was $16 million compared to $6.4 million in the first quarter of 2014. Our 2015 annual advertising budget of $48 million is heavily weighted toward the first quarter spend. The advertising spend will be lower for the remaining three quarters of 2015. We value the effectiveness of our advertising by comparing the lifetime acquisition cost built into our pricing to actual acquisition cost while also giving some consideration to the long-term value of increasing brand awareness. However, for accounting purposes, the cost of advertising is expensed when incurred and is not amortized over the life of the policy. Based on our first quarter results, we expect to recover the vast majority of our advertising expenses over the lives of the policy sold. We are currently evaluating changes to improve the results going forward with the objective of recovering these higher advertising spend over the lives of the policies. Companywide private passenger auto and new business application submitted to the company, increased 11% in the first quarter of 2015 and homeowners new business submissions were up 29%. In California, we posted premiums written growth of 4.4%. Outside of California and excluding our mechanical breakdown product, premiums written were down 1.2% in the quarter. This compares to negative growth of 3.9% and 7.6% for 2014 and ‘13, respectively. With that brief background, we will now take questions.