Greg Marcus
Analyst · B. Riley. Your line is open
Thanks, Doug. I’ll begin my remarks today with our theatre division. And comparing to my comments today, I took a quick look back and what I had to say last quarter. As you recall, most prognosticators were suggesting that the first quarter might be the most challenging quarter of 2017 particularly compared to the strong first quarter last year. Instead, the industry had a great quarter and we reported record results proving once again how difficult our industry is to predict. I specifically noted in my prepared remarks that we need to be prepared to take advantage of times like that because as we all know, history tells us that there will be quarters where the film product does not live up to expectations well. I must tell you I would have preferred to not be proven correct so quickly, but look, this is the reality of our business. There will be times when the film product connects with the movie going public and exceeds expectations and there will be times like our recently completed second quarter where it doesn’t. Although I do respect the authors of some of the inevitable articles that have been written recently, once again suggesting the imminent demise of the movie theatre business you excuse me if I reuse a well worn statement and note that we have seen this movie before. In fact, extending that analogy even further, one of the common themes I’ve heard is that the industry is suffering from [sequelpathy] that the customer has seen that movie too many time before. To that, I’d say that I certainly agree that the studios have a tendency to rely too many times unknown titles and that we believe new, original content is always needed. But lets put things in perspective, well reviewed sequels such as the recent Spiderman and Planet of the Apes films have performed well, and I certainly don’t hear anyone complaining about another Star Wars film coming out this year. There is nothing wrong with good films in an established franchise, but in the end, the movies have to be good and resonate with the customer. In this quarter, unfortunately there were a few too many that didn’t but that’s what makes this business interesting. There is always a new set of films scheduled to open each weekend and you’ll never really know for sure when the next unexpected blockbuster will show up, which brings us back to the same comments I made last quarter under entirely different circumstances. When the film progresses great, our goal is to outperform the industry and take advantage of the tremendous leverage in our business. Due to the high fixed cost component of our business model, by producing above average margins and returns, we did that in our first quarter. And when the film product is lacking like it was this past quarter, our goal is to still outperform the industry, seek opportunities to manage our costs and drive additional business to our theatres with the tools at our disposal that we can control. And I would submit to you that our outstanding management team led by Rolando Rodriguez and a great group of experienced and savvy executives and operators were successful in doing just that during our fiscal 2017 second quarter. And I will tell you the film part wasn’t our only obstacle this quarter. As Doug noted, we once again had a significant number of screens out of service as we continue to aggressively add our proven successful amenities to more existing theatres, but we have [Indiscernible] excuses around here. Despite all that, we reported record theatre operating results during the second quarter, and when added to our standing first quarter results, we are in a great place half way through the year. Clearly, the investments we are making in our theatres are continuing to make a difference, and when you combine those investments what are innovative, marketing and pricing initiatives along with our loyalty program that is now up to 2.3 million members with the integration of the Wehrenberg loyalty program. The result is record breaking performance for our theatres. Certainly a great deal of our focus during the first half has been integrating the new, the 14 new Wehrenberg theatres into our circuit. I feel our integration efforts are going but will admit that we had hoped to be further along with our capital investments at the theatres by now. Between negotiations with landlords, fine tuning the renovation plans and costs, and seeking the necessary municipality approvals it has taken longer than we had hoped to make meaningful changes to these theatres. I am pleased to tell you that we now have multiple renovation projects underway at our Wehrenberg theatres. We will complete our first [remodeled] conversion of all the auditoriums of one key theatre in the next few weeks and several other recliner conversions are now underway with food and beverage upgrades to follow. Most of these won’t help us during the third quarter as we once again have a number of screens out of service, but our plan is to have as many screens as possible converted before many of the highly anticipated pictures in November and December start hitting our screens. At the same time we continue to pay a lot of attention to opportunities to expand our successful amenities to the more original market leaders. As the press release notes, that the first day of the third quarter we had added DreamLounger recliner seats to seven more existing theatres increasing our industry-leading percentage of first owned auditoriums with recliner seating to 64% for our legacy market leaders and 32% overall including the Wehrenberg theatres. Upgrades are currently underway at five more theatres, including the Wehrenberg theatres I just referenced. And finally, our press release highlighted the fact that we opened a new theatre with all the latest amenities in Shakopee, Minnesota early in fiscal 2017 second quarter and our new entity to dining concept BistroPlex opened in Greendale, Wisconsin on the first day of our third quarter. This latest new theatre as our tagline calls it our restaurant of service movies looks great and the results to date are encouraging. This is definitely a concept that we could see ourselves expanding to additional locations in the future. As you look ahead, our press release highlighted some of the films scheduled for released during the third quarter. Comparison to last year’s third quarter films like may be challenging due to the strong performance of films such as Secret Life of Pets, Suicide Squad and Finding Dory during the third quarter of fiscal 2016. Conversely film product scheduled to be released during the fourth quarter of fiscal 2017 appears quite promising, including films such as Thor, Ragnorak, Justice League, Coco, Star Wars, The Last Jedi, Pitch Perfect 3 and Jumanji, Welcome to the Jungle. So coming back to how I said in my remarks. It is difficult to predict the backoffice over the short term, but over the long terms steady growth has proven to be very predictable. We hope 2017 still turns out to be another record year at the box office like some are suggesting and if it does; we’ll be prepared to capitalize like we did in the first quarter. But if the quarter disappoints, we’ll be prepared for that as well. We are looking at this business like we always do, with a long-term perspective. With that, let’s move on to our other division, hotels and resorts. You’ve seen the segment numbers and Doug gave you some additional detail. It was a challenging quarter for our hotels but the majority of our decrease in operating income occurring in April, coinciding with the drop in group business in the weeks around Easter this year. While May was a little better at several of our properties, city wide group business in the city of Milwaukee where we operate three of our eight company hotels was also down significantly in May compared to last year, further impacting our reported results during the quarter. As we have shared with you in the past, our collection of hotels and particularly our largest hotels relies a great deal on group business in its overall customer mix. The really good news is that our RevPAR improved later in the second quarter and we had a particularly strong June due in part to the positive impact of the U.S. open golf tournament in the Milwaukee market. Partially offsetting some of the decline in the beginning of the quarter. As Doug noted earlier despite the difficult comparison due to the holiday timing, we outperformed our competitive sets during both the second quarter and first half of fiscal 2017 as we [Indiscernible] success replacing some of the declining group business with an increase in non-group business. Outperforming our competitive set by nearly 3 and 5 percentage points is no small task and our Executive Management led by Joe Khairallah as well as our sales team and the hard working teams at each of our owned and managed hotels deserves a lot of credit for achieving that outperformance under difficult circumstances this quarter. And when you step back and look at the big picture halfway through our fiscal 2017 there are some very positive things to hang our head on. First off, as Doug noted while our reported results, the division have some unusual items impacting us such as the preopening cost at our new SafeHouse Chicago, our operating income at our eight owned hotels and resorts has increased during the first half of fiscal 2017 compared to the same period last year. Secondly, our hotels continue to be leaders in the markets in which we operate. So like our theatre division, while we can’t always control what is going on in our respective markets, we can work hard to beat the competition within that environment. Thirdly, we were encouraged by our June results and looking to future periods, we are encouraged by the fact that at this point in time our group room revenue bookings for the remaining future period in fiscal 2017, something commonly referred to in the hotels and resorts industry as group pace is running slightly ahead of our group room revenue bookings for future periods last year at this time. Bank [Indiscernible] revenue pace for the remainder of fiscal 2017 has also increased compared to last year at this time. As a result we hope to be able to make up some of the shortfall in group room revenue bookings during the second half of fiscal 2017. Our hotels and resorts division operating results should benefit in future periods from two current growth initiatives. As our press release notes, we recently introduced 29 new all season villas at the Grand Geneva resort and spa to a positive guest response. This should also help our ADR as these units are expected to rent at a higher rate than a regular group. We are also preparing for the August 2017 opening of the new Omaha Marriott Downtown at the capital district in Omaha, Nebraska, a new hotel that we will manage in which we will hold the minority interest. Also from a growth perspective, we continue to actively review opportunities to add to our portfolio of managed hotels in the coming year and we hope to have one or more of these come to fruition in the coming months. Lastly, before we open the call for questions, I want to conclude my remarks by saying thank you, to all the hardworking associates of the Marcus Corporation. I don’t want to ever take for granted the fact that we once again reported increased operating results despite several headwinds this quarter in both of our businesses. The results we are sharing with you today are the direct result of a lot of hard work in both of our divisions and for that, I am grateful. With that, at this time, Doug and I would be happy to open the call up for any questions you may have.