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The Marcus Corporation (MCS)

Q3 2008 Earnings Call· Wed, Mar 19, 2008

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Transcript

Operator

Operator

Good morning, everyone, and welcome to the Marcus Corporation Third Quarter Earnings Conference Call. My name is Karma, and I’ll be your operator for today. At this time, all participants are in a listen-only mode. We will conduct a question and answer session towards the end of this conference. (Operator Instructions) As a reminder, this conference is being recorded. Joining us today are Steve Marcus, Chairman and CEO; Greg Marcus, President; and Doug Neis, Chief Financial Officer. At this time, I’d like to turn the program over to Mr. Neis. Please go ahead, sir.

Douglas Neis

Management

Well thank you, and welcome, everybody, to our Fiscal 2008 Third Quarter Conference Call. As usual, I need to begin by stating that we plan on making a number of forward-looking statements in our call today. Our forward-looking statements could include but not be limited to statements about our future revenue and earnings expectations; our future RevPAR, occupancy rate, and room rate expectations for our Hotels and Resorts Division; our expectations about the quality, quantity, and audience appeal of film product expected to be made available to us in the future; our expectations about the future trends in the business group and leisure travel industry and in our markets; our expectations and plans regarding growth in number and type of our properties and facilities; our expectations regarding various non-operating line items on our earnings statement; and our expectations regarding future capital expenditures. Of course, our actual results could differ materially from those projected or suggested by our forward-looking statements. Factors, risks, and uncertainties which could impact our ability to achieve our expectations are included in the risk factor section of our 10-K and 10-Q filings which can be obtained from the SEC or the Company. We’ll also post all regulation G disclosures when applicable on our website at www.marcuscorp.com. So with that behind us, let’s talk about our Fiscal 2008 Third Quarter and First Three Quarters Results. As we look at the reported results, after relatively modest growth in operating income during our last quarter due to primarily to an under performing slate of movies, it was certainly very encouraging to report a $4.4 million, 238% increase in operating income during our fiscal 2008 third quarter. With one quarter to go in our fiscal year, our year-to-date revenues are now up nearly 20% and our year-to-date operating income is up…

Stephen Marcus

Operator

Thanks very much, Doug. I’ll start my remarks where Doug left off which is discussing our Hotels and Resorts Division. As you’ve heard, we had a very good quarter in this division, particularly when compared to last year’s results. As the press release noted, we can thank solid year-over-year improvement at both existing properties and our new properties for the improved operating results. Let me make a few brief comments on each. Staring with comparable properties, I first remind you that given our strong Midwestern presence, our fiscal third quarter is historically our weakest quarter for this division. Having said that, only one of our hotels had flat revenues compared to last year and all the rest experienced solid improvement with particularly strong year-over-year improvement noted at our InterContinental Milwaukee Hotel as well as a nice winter season at our Grand Geneva Resort and Spa. Many of us who live in this area got a little tired of our near record snow levels, but we certainly couldn’t complain about how it helped our ski business at Grand Geneva. Doug has already pointed out the year-over-year benefit we experienced at our newest properties but particularly mentioned going to our Skirvin Hilton hotel. Now only do we no longer have significant pre-opening expenses to contend with there, but we continue to be particularly pleased with how quickly this new hotel has ramped up from a revenue perspective. In its first year of operation, the Skirvin Hilton has established itself as the hotel in Oklahoma City. Our other newest property, the Platinum Las Vegas, had improved operating results compared to last year but probably not surprising given the difference in the two markets and the market position of the respective hotels. This hotel will take a little longer to mature. Room revenues are…

Gregory Marcus

Analyst

Thanks, Dad, and good morning. I wanted to just take a minute to introduce myself and share a little of my background. I joined the Company 16 years ago for several reasons, most significantly I wanted to come back to live and raise a family in Wisconsin where I could work with my Dad and have a role in the growth of the Company that my grandfather started more than 70 years ago. I was raised in this business. I grew up at the Pfister Hotel and Marc’s Big Boy, the restaurant chain we used to own with my Mother’s kitchen. However, it was only over the last 16 years that I finally drew a paycheck. I was introduced to this business at the dinner table and I learned the details of the business by working side-by-side with, as you all know, an extremely talented group that includes my father, Bruce Olson, Bill Otto, Tom Kissinger, Doug Neis, and the rest of our management team. I’m looking forward to my new role which today includes opening today’s call for question. Doug, my Dad, and I would be happy to entertain any questions that you may have at this time.

Douglas Neis

Management

Moderator, we’ll be happy to turn it over to questions now.

Operator

Operator

(Operator Instructions) David Loeb from Robert Baird; please proceed. David Loeb – Robert W. Baird & Company : Gentlemen, can I start with the Hotel Business? I was very impressed with the same-store RevPAR numbers; and Steve, I appreciate your comments about the InterContinental and the Grand Geneva. But given the importance of the Pfister and the Hilton, you must’ve had very good results there too. What was really driving that, and what’s your outlook for the downtown Milwaukee market given the national trends?

Stephen Marcus

Operator

We continue to make reinvestment in our properties, not only in Milwaukee but all of them for the purpose of hopefully seeing us through the ups and downs in the marketplace so that the impacts are somewhat muted. As we go into the future, and I hate to talk about specific markets, David, we tended not to do that just maybe perhaps for competitive reasons. The markets look okay right now. As I indicated in my earlier remarks, we don’t get a very long look at all of our business. We certainly have an underlying bed of conventions that are in place but… Right now the business is pretty solid and we’re looking forward to continuing that way, but it doesn’t mean that there won’t be some dips as we go along. David Loeb – Robert W. Baird & Company : I guess given your concentration in downtown Milwaukee, you are a very large part of the market, almost the whole market so that’s why I asked. The ballroom was back in service, was it back the entire fourth quarter?

Stephen Marcus

Operator

It was back in service the entire, yes, I think it was… I think we’re talking the third quarter.

Douglas Neis

Management

Third quarter actually, David, yeah.

Stephen Marcus

Operator

It did go back and service I think right at the beginning of the quarter or maybe at the end of the second quarter even.

Douglas Neis

Management

The parking garage was early in the third quarter. There were a few late delays that we had but that pretty much got going again right at the beginning of the quarter as well. David Loeb – Robert W. Baird & Company : The $900,000 fee, did that, in the segment results, that shows up in Hotel EBIDTA?

Douglas Neis

Management

It does. I mean it happens to be kind of a large one-time kind of a thing and so that’s why we highlighted it, but it’s just we receive technical and development fees all the time on other projects that we’re working on and this happened to be kind of an unusual one that I thought we should highlight. David Loeb – Robert W. Baird & Company : Appreciate the calling it out; that makes actually a lot of sense. As you look at the buyback program, can you talk a little bit about what your appetite is; how price sensitive you are. You clearly have the resources, especially with this private placement coming. Do you have any… I guess this is one way that you’re looking to morphally [sic] lever your balance sheet, so what are your thoughts about that going forward?

David Neis

Analyst

David, I’ll just say that I don’t think anything’s really changed from the way we’ve approached this year or in the past. We’re going to be opportunistic. We’re going to go in and out of the market at times based on a variety of factors as we see them at the time. Obviously market conditions themselves are going to be important, but our balance sheet, our view of the world from a capital expenditure perspective and opportunities that might present themselves. They all kind of go into the pot and so we’ve been in and out of the market throughout this entire year and sometimes we’re in, sometimes we’re not. During the quarter, we didn’t mention in the release, but it had been previously mentioned, oh I think we did mention in the release, the Board gave us another 2 million shares to work with as well. So we think we have a lot of flexibility both in our balance sheet and in the authorization to kind of be opportunistic and to try to weigh all the factors. Really it hasn’t changed, our approach hasn’t changed versus how it’s been the last year. David Loeb – Robert W. Baird & Company : One more if I can: Just on the margins in the Theater Business, clearly with commodity prices rising, that’s got to hurt the food costs on the concession side. What’s the outlook for margins? What have the trends been in terms of film costs and was there any impact from the CEC acquisition on your margins.

Stephen Marcus

Operator

There was some impact on our margins on concessions from the CEC transaction mainly because their pricing structure there was so much lower than ours tended to be, but we’re confident… We’ve received some evidence of this, with the re-merchandising of the concession stands that we’re putting in place gradually there, that those pricing levels are moving up and the margins will eventually settle in where they’ve been. Now that does not address the issue of most recently I’ve been reading about the cost of the corn for the popcorn, but I’m guessing that in the scheme of things the more expensive part of the popcorn is the box. So how much that’ll show up and what we might do in terms of some price, selective price increases here and there, hopefully will mute the impact of that now that we’ve made it altogether. David Loeb – Robert W. Baird & Company : I’m sure the same is true with the cup and the soda versus the corn syrup and the sweetener.

Stephen Marcus

Operator

I’m sorry, David, I got distracted for a second. David Loeb – Robert W. Baird & Company : I’m just thinking about the same thing with food costs, corn syrup costs versus the costs of the soda as well, probably the same thing.

Stephen Marcus

Operator

But more so the corn because of the application, because of the fact that it’s competing against making ethanol, but some costs have remained fairly stable. David Loeb – Robert W. Baird & Company : Do you have hopes that you’ll be lowering your film costs with your increased buying power?

Stephen Marcus

Operator

Well hopes brings internal. Yes, that’s an area that we always work at very, very hard, probably as our primary interest is to make sure that our film costs stay in line and hopefully it will; although, the net addition of screens in the total scheme of things is not quite that great. David Loeb – Robert W. Baird & Company : Great. Thanks.

Operator

Operator

The next question comes from the line of Rob Damron from 21st Century Equities; please proceed. Rob Damron – 21st Century Equities : Good morning, guys. I wanted to ask about the rollout of the digital technology. I guess the first question would be: How many theaters are offering digital technology now out of your circuit? How many theaters would you expect to have implemented digital technology if we look out 12 months or so? Then in terms of the cost of this digital technology, who is paying; and if you’re paying part of it, what’s the incremental cap ex associated with this rollout?

Douglas Neis

Management

I’ll let Steve or Greg handle the second part of it and some of the finical part of it, but the first part of, I mean ultimately the industries headed towards trying to convert all screens that there’s only about 4,000 screens nationally right now, Rob, and our perspective, we’ve been in and out of some tests so we’ve tested at several locations. Right we’ve got the two digital tests going on with the 3D added, plus the 7 screens it started in and plus, again, for the additional screens that’ll be tested shortly at the Majestic. The next step for us probably will be, again, kind of a slow rollout. We’re certainly… There’s another 3D film, for example, coming out in July, Journey of the Center of the Earth, so we’d certainly like to have some more 3D locations by that time if possible. But that doesn’t constitute a board rollout, that’s one screen in selective locations, but that could be the next thing that happens. But as far as anymore specifics in terms of how many screens, how quickly, that’s what everyone’s working on right now and there’s really no answer to that yet.

Stephen Marcus

Operator

There’s no fairly significant negations going on around this issue about the cost sharing and there’s lots of aspects to that. It’s not only the initial investment in the hardware, but it’s also the software and it’s the ongoing licensing fees and the ongoing maintenance fees and then another complicating factor is that we all intuitively have a sense that what we’re putting in today might have a lifespan of 8 to 10 years whereas the projectors that we’re using in our theaters now have an unlimited lifespan if they’re well taken care of which we do. So we’re trying to factor in what the impacts of that might be. Let me just say this, what’s kind of got us a little bit in a holding pattern right now is that there’s a consortium led by the three largest theater companies that are currently, I think it’s called the digital cinema, GCIP is the acronym for it, have set up a company that is involved in becoming what’s called an integrator who will be a middleman and make a deal with all the studios for what are called virtual print fees which will in effect pay for most if not all of the costs of this conversion. After all, the only party that’s going to save money here in this whole process are the studios because they’ll no longer have to make prints. Theater operators by and large pretty happy with using film with the only benefit being that in the third and fourth week of a picture perhaps the print, a digital print will look better than a film print just because there’s no degradation from its running through a projector over and over again. Aside from that, theater owners are happy with the use of film and have no, there’s no financial gain from making a switch out to digital. Now having said that, going to digital allows us to do the 3D whereas we can’t really do it without being digital. It also allows us to do live sporting events and concerts and a whole raft of alternate programming. So the tussle right now is who shares what cost? Since the major circuits are still in a negotiating phase over this, we’re watching to see how that all comes out, and that will drive a lot of what the rest of the industry does.

Douglas Neis

Management

Knowing how you would normally put your numbers together, Rob, I’ll just tell you this. We don’t have any significant amount in our fiscal ’09 capital budget earmarked for this, unless we would, again… We believe the majority if not all the costs will be covered by the studios. Whether we decide to get ahead of the game a little bit in order to enable the 3D, that would just be a timing issue where we could potentially put some additional digital in with the prospect of it ultimately being paid after the fact with these virtual print fees. So we’re wrestling with that issue right now, but we don’t see it as being a major issue in our capital expenditure budget. Rob Damron – 21st Century Equities : That’s helpful. Then I just have a few other very quick questions. Now Q4, fiscal Q4, will that have Memorial Day or will it not have Memorial Day this year?

Douglas Neis

Management

It will have Memorial Day. Rob Damron – 21st Century Equities : It will, okay. Last year…

Douglas Neis

Management

Last year it did as well. The problem was in the first quarter of this year where we had the lack of comparability because that’s when we swung over with the 53rd week. So last year… When I was comparing my first quarter to the year before, I was comparing a quarter that did not have Memorial Day to a quarter that did. Rob Damron – 21st Century Equities : So we actually get Memorial Day twice this year, is that correct?

Douglas Neis

Management

No, we get it once. Rob Damron – 21st Century Equities : Oh, we get it once, okay.

Douglas Neis

Management

We got it twice last year. Rob Damron – 21st Century Equities : We got it twice last year, okay, but we will have it in Q4 of this fiscal year.

Douglas Neis

Management

That is correct. The Memorial Day picture is going to be Indiana Jones, I believe, is the main picture coming out in that time period. Rob Damron – 21st Century Equities : Then two other quick ones: Pre opening expenses, expectation in fiscal Q4?

Douglas Neis

Management

From this year’s perspective, very limited if any. I mean as I think about it, could be of a some dollars that trickle in from something we’ve done previously, but essentially for intensive purposes nothing. Rob Damron – 21st Century Equities : Then lastly, how about real estate gains, I guess you still have one property to sell in Brookfield, how is that moving along?

Gregory Marcus

Analyst

We’ve recently been working with the community. They’ve been doing a review of the zoning out there and that’s I think about at conclusion and it looks favorable, so that property will be on the market. How fast, it is a great piece of property but I don’t know what the credit markets impact will have that in the short-term, but in the long-term we’re not worried about it. Rob Damron – 21st Century Equities : Oh, so it actually has not yet been listed, is that correct?

Gregory Marcus

Analyst

It’s been listed, but because of what’s been going on with the zoning out there, I would say that its market has been impacted negatively. Rob Damron – 21st Century Equities : But now it has been rezoned and you can be more aggressive selling it, would that be correct?

Gregory Marcus

Analyst

That’s correct, yeah. Rob Damron – 21st Century Equities : That’s all I have. Thank you.

Operator

Operator

(Operator Instructions) The next question comes from the line of Dan Stopler from Wachovia Securities, please proceed. Dan Stopler – Wachovia Securities : I work with Herb Bookbinder who is not available this morning. My main question was about digital, which you already covered. But I would also ask you about trends in the pre show advertising revenue, how that’s doing. I know it’s been fairly active nationally, and are you participating? Also give a little more detail on some of your alternative entertainment concerts and that sort of thing.

Douglas Neis

Management

It has contributed. We are up in our pre show and lobby advertising compared to last year and the existing contract is actually being, is coming up shortly and so we’re into a new negotiation on that as we speak. We’ll make that kind of the financial comment and then let Steve comment.

Stephen Marcus

Operator

Yeah, that’s pretty accurate and we would expect a fairly sizeable gain from continuing gain from that activity as potential advertisers realize that what they get from being on our screen (inaudible) movies is a captive audience that’s not likely to get up and go to the refrigerator during the commercial break. Also, as games and technology are being made so that more and more advertising can be directed at specific movies, so we expect that to be a real positive for us. Dan Stopler – Wachovia Securities : Do you represent yourself in net ad sales?

Stephen Marcus

Operator

No, we do not for the most part. We’re working… There are two primary companies out there, NCM being on and Screenvision being the other that compete for that business. Dan Stopler – Wachovia Securities : Can you say which one you’re affiliated with?

Stephen Marcus

Operator

Well right now we’re affiliated with both of them. Dan Stopler – Wachovia Securities : All right, and the cost per thousands, they’re going up for you that the advertisers pay?

Stephen Marcus

Operator

I’m not certain of that. I know that we’re filling more and more of our time, though, that’s important. Dan Stopler – Wachovia Securities : The concerts and that sort of activity.

Stephen Marcus

Operator

The concert activity is, I would call it a nascive [sic] industry; it’s just beginning to bloom and of course probably the one that has the most notoriety out there is what he Metropolitan Opera has done which is fabulous, and then we had concerts like Garth Brooks, had NASCAR and then Hannah Montana was, I don’t know whether you’d call it a concert or a movie or what. It wasn’t a live feed for us, it was in 3D and it did very, very well. That is going to encourage others who might produce content, not movies but designed to be played on movie theater screens that will encourage considerably more production and enable us to find other uses for the screens during times when movies don’t perform particularly well and perhaps also some content for times when we don’t even operate the theaters right now. Dan Stopler – Wachovia Securities : Does that require digital technology to show these events?

Stephen Marcus

Operator

Yes. Dan Stopler – Wachovia Securities : So you’ve already invested in that.

Stephen Marcus

Operator

But it doesn’t necessarily require the kind of digital technology that is being talked about, that we talked about a little bit earlier where the studios are involved and that would replace full length motion pictures. That’s what we refer to as “Bigbee.”. But there’s a thing we refer to around here as “Smallbee” which is what used to present the pre show advertising. That level of technology is adequate to show much of the alternate content that’s out there right now. Dan Stopler – Wachovia Securities : Thanks much.

Operator

Operator

You have follow-up question from the line of David Loeb from Robert Baird; please proceed. David Loeb – Robert W. Baird & Company : Hi. Just wanted to close the loop on Paramount: I gather you’ve settled all your differences with them. Can you give us a little color on what that means for your relations with the studios generally and for film costs going forward?

Stephen Marcus

Operator

We did settle our differences with Paramount and we think it worked out favorably for both parties. Hopefully I don’t think it had any impact on the other studios, but I mean I think it was a dispute that related to what was happening with Paramount with specific pictures and I don’t think it has any implications beyond that. David Loeb – Robert W. Baird & Company : From a distance it looked you really drew a line in the sand and said, “We’re not going to pay you this much for these particular films.” Is that fair and does that mean that they eventually came back down to kind of more historic costs?

Stephen Marcus

Operator

I would say that’s a fair assessment of it, David. I think we’re at a level now that we can live with that makes sense. In any negotiation, there needs to be something for everybody and I think we both found something we can live with. There’s all kinds of aspects to what goes into film costs and that relates to also making trailer time available and standees and marketing materials in the lobbies. Just remember that one of the things that film companies gain from having those movies on people’s screens is they gain a presence in what I’ll call the after market or the ancillary market that helps them sell their DVDs later on. We’re in favor it; we’re not opposed. We want the film companies to make a lot of money selling their movies as DVDs or direct to video and on demand and any other way that they can make money because the more money there is… The more money a movie earns from all of its windows, the more production there’s going to be and the more production there is, the more movies we have, the more big hits we’re going to have to choose from and it’ll benefit everybody.

Operator

Operator

Thank you. At this time, it appears there’s no further questions. I’d like to turn the call back over to Mr. Doug Neis for any additional closing comments.

Douglas Neis

Management

All right, well listen, thank you, everybody, once again for joining us today. Please join us again in July when we release our fourth quarter and year end fiscal 2008 results. Thank you and have a very good day.

Operator

Operator

This concludes the call for today; you may disconnect your line at any time. Have a wonderful week.