Michael Arends
Analyst · Darren Aftahi with Roth Capital Partners
Thank you, Ethan. Good afternoon, and thank you, everyone, for joining us today. The fourth quarter represented another step forward. We're solidifying the foundation of our business, making progress with our products and establishing meaningful customer opportunities for 2018. Before we turn to the specifics of the quarter, I'd like to thank our employees who have worked diligently to help Marchex advance our long-term strategic goals to stabilize the business and create new opportunities that can drive long-term growth. Our consistent focus on delivering on our customers' most critical problems is at the center of everything we do and is the key driver of our progress. Some of our achievements in the fourth quarter and in 2017 include, first, Marchex launched 5 new products over the course of the last year. This has been the most robust launch cycle in our history and has given us a unique position in our markets in terms of the breadth and depth of insights we can deliver to our large enterprise marketers. Second, we added more than 40 new customers in 2017. In addition, we're building a broad pipeline of opportunity across multiple industries. Third, we returned the company to positive operating cash generation through a company-wide effort to concentrate our business in strategic product and sales areas. We've created a more focused and entrepreneurial Marchex, and we're beginning to see the benefit of these efforts. Over the course of the last year, we've continued to build and deploy what we believe is the most comprehensive and accurate conversion analytics platform in our industry. Our platform leverages proprietary machine learning and artificial intelligence to drive unique and growing business insights. Businesses have a growing need to understand what is happening across all customer channels, as mobile technology plays an ever larger role in how people interact with each other and with brands. Research has shown that people who pick up the phone and call businesses are typically the most valuable and engaged customers for brands, and often, are in the final stages of a purchasing decision. Businesses today need comprehensive insights into every conversation, and especially those with their most valuable prospective customers. Understanding how to best manage those conversations, which can include millions of calls each month is a tremendous challenge for marketing organizations. Some of the largest brands in the U.S. have struggled to solve this problem, and as a result of our product and customer focus, Marchex is well situated to help them. In 2017, Marchex went broader and deeper in terms of the insights and actionable intelligence we can surface across millions of calls each month. To highlight a few of our product launches, through the launch of Marchex Omnichannel Analytics Cloud, we can now surface unique insights on all digital media channels, including search, display and video, social and websites. Through these products, enterprise marketers can now get more efficient media spend and lower their customer acquisition costs with the 360-degree view of their spend across online and offline connections. Having developed a broad platform for conversational insights, we can now extend our products and value proposition to new markets and more customer segments. Last year, we extended our platform to companies of all sizes through the launch of Marchex Search Essentials, which is a new version of our leading search analytics. And this is an initiative that's just beginning. Furthermore, we can now go deeper into analyzing customer conversations than ever before through our recently launched Marchex Speech Analytics. In addition to helping business understand what's happening on inbound phone calls from consumers, brands can use those insights to convert more of those callers into customers. This proprietary and patent-pending technology delivers the highest levels of accuracy and results for our customers across tens of millions of inbound calls, using machine learning and artificial intelligence functionality to continually refine and improve the results. With speech-enabled call volumes growing across our platform, the data and insights we can deliver is also growing, which continually makes our speech product even better. We were also leveraging our scale to innovate with new products. In July, we launched Marchex Audience Targeting, which uses call data to automatically assemble high-value customer segments for display and social media platforms, such as Facebook. Our call data repository, which captures valuable audience characteristics from the more than 300 million calls we process each year is a growing asset that is building unique audience capabilities. In the future, we anticipate being able to leverage this product on behalf of large customers to expand their targeted customer acquisition efforts across a wide range of media. Together, our Speech and Call Analytics technology are giving Marchex one of the most comprehensive conversation analytics insight platforms in the market. Maintaining our focus on advertiser's needs has allowed us to successfully add relationships with dozens of new brands and build a pipeline of new trial customers. By building relationships with companies such as Midas and GM, Marchex has taken the lead with the large brands that need conversational insights and actionable intelligence. Our products have also opened unique partner opportunities, such as the launch of Marchex Social Analytics, built on a partnership with Facebook, to provide advertisers increased visibility into which social campaigns are driving conversions. Additionally, through our integration into Adobe, brands can now connect digital behaviors with offline transactions from calls to stores in order to produce highly personalized and impactful campaigns. And we look forward to continuing to develop our relationship with Facebook, Adobe and others. With the revamped sales focus across these product areas and a stable of new customers, Marchex now has many of the key ingredients needed to help make continued progress in 2018. Through our relentless focus on customers and our prioritization of investments and products where we have momentum and a competitive advantage, we met our goal of returning Marchex to positive operating cash generation in 2017. Thanks to the hard work of our employees, we have achieved this goal without compromising our strategic opportunities. And as a result, our company is stronger, and we have first-mover advantages with large brands in areas like speech, call and omnichannel analytics. And with that, I'd like to hand the call over to Russ.