Russell C. Horowitz
Analyst · RBC Capital Markets
Sure. I'll do the best I can. Yes, in terms of lessons learned, I think just a general theme is, it's just you always want to stay really close to your customers and continue to focus on making sure that you're all very aligned. And I think, as a company, we have a good understanding of that, and we've always had a very customer-centric culture. And so I have a lot of confidence in our ability to just continue to create deeper relationships with the customers that we've got and the customers that we've got very good prospects to bring onboard. And so that's just one of the core ones. It's just continuing to be as customer-centric as possible. When you look at, if I recall the next question properly, the thing we really see an opportunity with and where we really put our, I'd say, our kind of best foot forward, is with our analytics platform and our ability to gain strategic insights, it's just a core part of what we want to do with our customers. And then augmenting that with the marketplace, with these emerging sources in the mobile landscape that are hard to measure, hard to buy, is just a very good natural complement. And so our strategy continues to really be centered on embedding analytics as a means to deliver great customer experiences and unique insights that, in many respects, they've never had before, combined with the ability to bring them new customers in these emerging channels where we've got unique insights and expertise and understanding to help drive new sales and do so in a very cost-effective manner. And so right now we have a lot of clarity on that market opportunity, and given the nature of our sales pipeline, feel real good about the direction and momentum of that business. And so part of that, getting into the next aspect, is on the agency side, and we continue to make progress with working with the agencies and winning clients through the agencies. And we've been talking about this as one of the bigger opportunities we see going forward, and nothing today has changed our view that this is a real catalyst for Marchex, given the nature of our technology and our ability to integrate and bring insights into ad campaigns, where they're effective in driving calls and understanding the outcomes of those calls, is something we see as the real opportunity, both in the short and intermediate term. But the ability to kind of approach this at scale and in real-time is creating what we think is a unique window of opportunity for us. And so those are the real points of emphasis.