Terry McNew
Analyst · Stonegate Capital. Your line is open
Good. Great question, Laura. Going back to the elections, as we’ve said before, immediately after the election, we saw the – our open order bank grow dramatically. In fact, it’s the best it’s been in years. It maintains that. Our open book is solid out through the end of this calendar year, and we see strong wholesale demand in positive consumer confidence and dealer confidence as well. We’re – one of our strategies because of our operational excellence is to keep wakeboat pricing less than our competitors and we’re able to do that very effectively, our four, five-year wakeboat CAGR price increase has only been about 2.7%. We do see through our options, as you know, we have won the innovation award in our category six out of last seven years, won that again with DockStar last year. So our innovation is really key for us and we’ve delivered new products out to the market from our innovation strategy. No different in 2018. We’ve got a new power tower, which is thousands of dollars less than its predecessor. We released cool touch vinyl in model year 2017, first in the industry to do that. We’ve expanded the color offerings this year. The new optional 12 and 10-inch screens that I mentioned previously in the new Klipsch Audio is amazing, and that is unique and exclusive to us. The new dash that I mentioned in user interface that we’ve been developing, we work with a leading auto manufacturer to develop that, it is unique to us. All of those things will continue to drive option uptake. So we do see through a combination of things in 2017, as we in the winter campaign did a national advertised pricing on our NXT20, NXT22 and our ProStar. And then with our spring campaign, we actually expanded that to seven models that are available with MasterCraft under a $100,000. So, we really have brought awareness to the affordability of the MasterCraft, and with that is key to driving our retail sales results last year and it’s continuing so far in model year 2018. So to Tim’s point, dealer inventory was very healthy at the end of fiscal 2017, and we continue to see that, we – in our guidance for 2018 of increased net sales, we have taken production up a bit. And at the beginning of the year, we’ll take advantage of that strong retail demand through wholesale and enjoy that good inventory turns. But really everything is – in our portfolio is contributing. Since we started in the winter campaign with our entry level, the NXTs have taken off, as I visited dealers over the summer. We’re seeing at a retail. We’re seeing a pull-through in the wholesale, our XTs, that segment which was initially launched last year with our XT23, then the XT20 and XT21 and most recently, the XT22 that’s mid-line segment, those products have been very, very well received. Sell-through rate is tremendous. It is a true crossover. You can – I have an XT23 and do great recreational skiing with it. We designed it in a way with the ballast tanks to give it a more level ride, which enhances the ski ability, but it does not take away from surfing or wakeboarding. And it’s been very, very popular now with the new XStar, our XSeries, which has been strong with our X26, which we released a few years ago. Our X23, which is enjoying its fourth-year and our lineup is still extremely strong, and now with the new XStar, our our XSeries is selling extremely well. So really where we’re seeing it all end of our portfolio, and we’re also seeing it in market share as well.