Don Thompson
Chief Executive Officer
I’ll start at the back end of that and then go into what needs to change. I think as we look at next year, clearly the areas of, we call it the three global opportunities that we have, those things will remain the same. And so we’re still focused on making sure that we have the best menu across the board for customers. We’ll continue to balance that between the core classics and favorites with new products, and we’ll continue to enhance that relative to the nutritional offerings that we have. So that’s been a focal point, and that has been working around the world. The modernizing customer experience is something we’ve been focused on and that really deals with our reimaging and making sure the restaurants are contemporary. That part has been received well by customers. We continue to do that. The strong portion of that, and Pete mentioned it, is that when you look across Europe, Europe is much further ahead there. So we won’t have to do as many globally, but we’ll leverage what we do need to do to make sure we are a compelling offer to customers around the world. Technology is going to be a big part of our future, particularly digital engagement with consumers. And so you’ll hear us and see us talk much more about digital engagement with consumers. The other thing that you’ll see change a bit is we are being much stronger relative to communicating about our brand, communicating about our food. Customers want to hear more about transparency. They want to hear about provenance and where the food is from. So those things we’re very proud of at McDonald’s, and we’ll continue. At the November 14 NIM meeting, we’ll discuss more about some of these opportunities. When it comes to changes, we’ll chat a little bit about that in November as well, but frankly we’ve got a few markets where we have opportunities and we’ve been, again, very transparent about those. In Japan, we’ve got to get consistent value, and it’s a deflationary environment and a tough market, so we’re focused on that. We’ve had some leadership changes in Japan and we continue to look at the opportunities we have in that marketplace. Germany is a market that we are also focused on solidifying the balance between premium and the value based offerings. We fluctuated a bit there, possibly too much, and we need to shore that up. Australia we’re focused in a very competitive environment, on making sure we have that same balance. And in the U.S. we’ve got a great food pipeline now. We’re focused well on the operational base of what’s taking place in the marketplace. And those things, again, you’ll get to hear a little bit more about at the NIM meeting in November, but those are some of the areas and some of the markets that we’re focused more intently on.