Bryan G. Stockton
Analyst · Needham & Company
Thank you, Drew, and good day, everyone. Before we get into a discussion on our results for the quarter, I'd like to take a moment to talk about the industry and Mattel in general as we exit the preseason and head into the second half of the year, where we do about 2/3 of our business. Overall, the global toy industry came out of the first half of 2013 in pretty good shape. Industry trends were consistent with recent history, with toy categories sales flat to slightly down in the U.S. and Western Europe, and growing in Latin America, Eastern Europe and Asia. For Mattel specifically, important emerging growth markets such as China, Russia and India, continued to prove to be fertile ground, as all grew by double digits in the second quarter. According to NPD, when you include American Girl, Mattel gained total toy share in both the U.S. and the Euro 5. At the category level, according to NPD, dolls represent one of the fastest-growing parts of the Toy industry, growing 11% in the U.S. and 4% in Europe through May. As the #1 player in the doll category, Mattel is well-positioned with the top 4 brands globally, including Barbie, American Girl, Monster High and Disney Princess. As NPD data reflects, we continue to grow our overall doll share as we successfully innovate and diversify our portfolio. Now turning to Mattel. As I mentioned earlier, we consider the first half of the year our preseason, and we tend not to read too much into the numbers. That said, overall, our underlying performance is consistent with our long-term financial goals for sales, gross margin and EPS growth. While there are number of puts and takes by brand and country, we finished the first half with revenues up 4%, gross margins up 150 basis points and EPS up 7%. Although ongoing strategic investments impacted the bottom line, we're already seeing strong returns from these investments in places like Russia, China and American Girl stores. We expect these returns to continue into the second half of the year. We strengthened our position at retail, as our consistent focus on improving the supply chain generated another quarter of reduced retail inventories, and we improved our alignment of promotional spending to support our second half initiatives. Now let's focus on results for the second quarter. Five key themes remain consistent with our first quarter performance: Our powerhouse Girls portfolio; sustained international growth; strong gross margins; a continued commitment to capital deployment; and strategic investments for future growth. Let me touch on each briefly. Our Girls portfolio continues to be the engine that's fueling our global growth. The portfolio drives approximately 40% of company revenues, and it grew again 6% in the second quarter. In fact, this is the 15th consecutive quarter of growth for our Girls portfolio. Monster High continues to exceed expectations around the world with double-digit growth, and American Girl continues its successful brand acceleration. The diversity and strength of this portfolio allowed us to grow share in the doll category in both the U.S. and Euro 5, according to NPD, when you include American Girl results. Second, Mattel continues to grow internationally. We saw positive growth in Europe, Latin America and Asia in the quarter and for year-to-date. In fact, we have consistently delivered revenue growth internationally in 9 of the past 10 quarters. Third, our gross margins remained strong, matching last year's record margin of 51.3% and are well-positioned within our near-term outlook. Fourth, capital deployment remains an important piece of the Mattel story. In the second quarter, we paid $125 million in dividends and deployed another $119 million on share repurchases. And finally, we continued our commitment to strategic investments and executing the right business decisions necessary for growth. These incremental investments accounted for approximately 1/3 of the year-over-year increase in SG&A in the second quarter, as we invested in areas like new franchise development, American Girl retail stores, emerging market infrastructure and IT systems. As a part of our how-to-grow roadmap, we focused on building the right structure to support growth. And as you know, in 2011, we created a new North America division to support better alignment with our customers. In the second quarter, we continued to strengthen these customer alignment efforts as we further consolidated U.S. operations, bringing teams supporting the North America division together into our Southern California campus. This alignment effort contributed to the quarter's $8 million severance charge. All in all, as I look at the second quarter, there are many similarities with the first quarter. I'm happy with our level of consistency in delivering overall sales growth, particularly with our growing Girls portfolio and robust international growth. And I'm happy with our strong gross margins. That said, as I look to where we were inconsistent in the second quarter, I see 2 primary areas that impacted our performance: The first area is our Polly Pocket brand. As we work to maximize the momentum in our Girls portfolio, we made the decision to reallocate resources and execute a more focused approach to the Polly brand. That said, Polly continues to perform well in several markets, going forward we'll have a more focused program to support momentum in those markets. This resulted in a $14 million asset impairment charge in the quarter. Second, Barbie experienced declines both in North America and international. There are 2 key underlying factors that contributed to Barbie's second quarter results: First, the shifting of North American promotional programs, traditionally executed in the first half to the second half; and second, increased competition from our own growing portfolio. Let me comment on each. As I have mentioned before, we're committed to innovation in our Girls portfolio to generate incremental revenue and share of the global market. And as we've also discussed before, we've introduced new franchises that have fueled significant category growth for the industry. The Barbie brand is likely being modestly impacted by their successes. However, it's important to recognize that while we have grown our overall share of the doll category in both the U.S. and Euro 5 year-to-date per NPD data, Barbie has also continued to hold her own, with revenues greater than 2010 when we launched Monster High. You can see why we still feel pretty good about Barbie's performance in the context of the portfolio that she leads. For the year, Barbie's global POS and shipping are down mid-single digits. For the second quarter in North America, shipping is down more than POS. This was largely driven by a business decision to ship promotional programs and related shipping that coincide with consumer demand in the all-important back half of the year. This decision accounted for about half of the decline in North America for Barbie in the second quarter. We expect to recapture that volume later in the year. Now let me turn my comments to the second half of 2013. As always, we know we have to execute well to deliver another successful year, and we have 3 key priorities for the Fall: First, we have to maximize the momentum of our growing Girls portfolio; second, we have to accelerate Fisher-Price POS globally; and third, we need to deliver strong execution on our promising Fall lineup of products, content and retail programs. There's great news across the Girls portfolio. Looking at the back half of the year, we have new initiatives on every brand, including Barbie, American Girl, Disney Princess and Monster High. And as we've discussed, we have an entirely new franchise entering the market in the second half of the year with Ever After High. We have a great calendar in the back half of the year for Barbie, where we expect to continue to grow viewership of our very successful Barbie: Life in the Dreamhouse animated series, which is planning to have its own Nickelodeon TV special in the Fall, along with a new line of product. The Fall will also see greater entertainment content for Barbie with 2 second-half DVD releases, an increased compared to last year, and associated product lines. Barbie continues to merge the latest trends with technology by focusing on innovation, customization and creative play across the toy line. Building on the success of last year's Barbie Photo Fashion doll, we're very excited by the second half launch of Barbie's Train and Ride Horse, which features gesture recognition software that reacts to Barbie's commands. The new Barbie digital makeover product that transforms an iPad into a digital mirror for endless creative play with virtual makeup. And the new Barbie Digital Dress Doll that features LED and touchscreen technology, allowing girls to design and customize Barbie's fashions. In anticipation of the packed calendar and consumer demand, our key retailers will -- have also granted an increase in shelf space for our top 4 retailers for Barbie in the Fall. As we look to the rest of our Girls portfolio, 2013 is turning out to be a monster year, as we continue to deliver the unexpected and position Monster High as the top-of-mind brand with the older girl. The second half of the year will be our biggest yet with more dolls, franchise activation, digital engagement and our second major DVD tent pole event, 13 Wishes. Disney Princess has an impressive calendar for the Fall as well. There is strong retailer anticipation for Sofia the First, which is starting to ship now. And Disney will also introduce another Princess into their collection, with the late Fall launch of the theatrical release, Frozen. American Girl enters the back half of the year with tremendous momentum. Girl of the Year, Saige, is tracking double digits, ahead of last year's highly successful doll, McKenna. Clearly, a little marketing goes along way at American Girl. And we'll open our 16th store in Palo Alto, California, on the heels of our very successful opening in Columbus, Ohio, a few months ago. And of course, we have our new franchise, Ever After High, which Tim will tell you about in a moment. I hope you're starting to get a sense for why we're so focused on the importance of maximizing execution of our amazing Girls portfolio. We have an impressive lineup, for sure. Shifting gears to Fisher-Price. We still see a big opportunity for us, particularly internationally. The second quarter was marginally better than the first quarter, but not where we wanted it to be. Clearly, this brand remains a work in progress. As we've said before, this is the year we plan to grow Fisher-Price. And to do so, we need to accelerate global POS. To achieve this growth, we expect several pieces to come together in the second half of the year. First, we'll have a full rollout of our new packaging, which will enable a consistent and impactful look on the shelf; Second, we'll have increased marketing programs that optimize our Joy of Learning campaign to not only connect with mom, but to more consistently convert mom; Third, we'll have expanded retail executions. For example, we've secured more shelf space with a major U.S. retailer on key baby gear items than in prior years; And fourth, we'll have a strong product line rooted in innovation. As I've said many times, when we innovate, we grow. And we have several new executions coming online in the Fall, including an extended Laugh & Learn line, our new co-branded and digital extension for Little People Imaginext, and a new Baby Gear toddler feeding line. In addition to that growth business, Fisher-Price Friends, which accounts for about 1/3 of the Fisher-Price brand, looks to continue to fire on all cylinders with an impressive second half lineup. Specifically, we have 3 incremental property launches for the Fall. First, the Nickelodeon property, Bubble Guppies, is just beginning to shift; Second, Mike the Knight, anchored in great traditional play padding [ph] and swords, castles and dragons, is set to ship in the Fall. And third, Thomas Wood, which launched in January, has shown solid early results with the majority of shipping still ahead of us. We're also seeing great traction around execution of the Thomas & Friends Fall entertainment property, King of the Railway. Lastly, we must execute against our strong pipeline of new properties coming this Fall. Our products, based on Warner Bros. Man of Steel and Dreamworks Animations' Turbo, are meeting early expectations. Disney's new property, Planes, looks very toyetic, and we're excited by the opportunities that will take off with this line. Our new Boys franchise, Max Steel, continues to get strong TV ratings around the world. And we are just beginning the global rollout, which will be supported with additional entertainment in the Fall. And of course, we're very excited about our new franchise in the Fashion Doll category, Ever After High, a powerful addition to our Girls portfolio that we believe reaches a segment of older girls untapped by Monster High. This entirely new franchise introduces the next-generation of fairytale legends, who are empowered to choose their own storybook fate. It will begin to roll out globally throughout the second half of this year. Looking at the company in aggregate, we ended our preseason consistent with our launch and our financial goal for sales, gross margins and EPS growth. We continue to manage our business for the long-term and not quarter-to-quarter. We'll continue to invest and make the right business decisions to deliver more consistent growth and superior results to our stockholders in 2013 and beyond. And now I'd like to introduce Tim Kilpin, Executive Vice President, Mattel Global Brands Team, to give you a little more insight into Ever After High. Tim?