Kevin M. Farr
Analyst · Needham & Company
Thank you, Bryan, and good morning, everyone. Throughout 2012, we focused on 3 global strategic priorities: Consistent growth; continuous improvement to operating margin; and generation of significant cash flow to allow for disciplined, opportunistic and value-enhancing capital deployment. I'm pleased to report that we've made meaningful progress along each of these dimensions over the past year. As I review the year, what stands out most to me is the strength of our business model to generate cash and our strong cash position. In 2012, we generated about $1.3 billion in cash from operations, deployed $1.4 billion of cash in 2012 and ended the year with over $1.3 billion in cash. This strong position gives us the flexibility and financial strength to continue to grow our business and reward shareholders. As we've done in the past, we continue to deploy our cash in value-added ways. First, by reinvesting in the business to grow our core brands, create new franchises, expand our international presence and by driving effectiveness and efficiency in the business through investments, including IT infrastructure. Specifically, the $685 million acquisition of HIT Entertainment in February gave us our fifth core brand, Thomas & Friends, and an organization ready to deliver, whether it's leveraging heritage brands, like Bob the Builder, or developing new ones, like Mike the Knight. Our retail expansion of American Girl in Houston, Miami and St. Louis have been big winners for us, with all 3 stores outperforming expectations today. Our investment in our new subsidiary in Russia is off to a very strong start in growing this market. And our IT investments have positioned us for future growth and given us the capabilities to manage our cost base more effectively. We're upgrading American Girl's e-commerce infrastructure to drive further growth and leverage it to support our other core brands. This technology allows us to better align with how consumers are buying products today, while improving Mattel's overall global capabilities to market digitally. We're also investing in a new product life cycle management system to improve our design, development and manufacturing processes, while providing greater cost transparency. When fully implemented, this system should help us to continue to deliver against our gross margin target by improving design and toy value and helping to offset future input cost increases. In addition to positioning Mattel for future growth through targeted investment in our business, we're also focused on returning significant cash flow to our investors, starting with dividends. As a company, we believe strongly in using dividends to return funds to drive total shareholder returns. In our earnings release today, we announced a substantial increase in our quarterly dividend, from $0.31 to $0.36, which results in an annualized dividend of $1.44. The 16% increase in the dividend is slightly above our growth in adjusted earnings per share of 13% for the year and consistent with our payout ratio of 50% to 60%. We have continued to provide double-digit growth in our dividends to shareholders over the last several years. From 2009 to 2012, our adjusted EPS has grown 70%, and our dividends have increased by 65%. Our targeted strategic investments and increased dividends are possible because the business operated well over the course of 2012. Balanced growth across our portfolio and between domestic and international regions enabled us to exceed $7 billion in annual sales for the first time. This increase, combined with our fourth year of gross margins at or above 50%, resulted in adjusted operating profit of $1.16 billion. Our adjusted operating margin is now at 18% of net sales, an improvement of 140 basis points relative to the prior year. Adjusted earnings per share grew 13% for the full year to $2.47, the fourth consecutive year of double-digit EPS growth. As Bryan noted, the drivers of our strong performance over the year were twofold. On the top line, it was the strength in our Girls portfolio, particularly Monster High and American Girl, and Fisher-Price Friends, that helped us to reach our new record level of sales. The middle of the P&L is anchored by solid gains in gross margin, which resulted from a combination of favorable foreign exchange, improved mix, better-than-expected savings from manufacturing efficiencies and O.E. 2.0 savings programs, benefits from HIT's licensing business, lower royalties and our pricing action, partially offset by increased input cost. Our fourth quarter results reflected many of the same factors. Our balance sheet continues to be in excellent shape, inventories and accounts receivable are down, and our year-end cash position is very strong. That gives Mattel the financial flexibility to continue to execute our business and to fund additional growth opportunities. Now let's move to Page 4 of our slide deck. You can see that our worldwide gross sales are up 6% for the quarter and up 3% for the year. NPD data shows that Mattel gained share in the U.S. and Euro 5. Notable drivers included Monster High, Fisher-Price Friends, American Girl and Hot Wheels. As Bryan told you, overall, we are comfortable with the level of our worldwide inventories, both at Mattel and our retail partners. There are always pockets of inventory that vary year-to-year by brand and country. But here in the U.S., retailers have been tightly managing inventory throughout the year. Our POS has been essentially in line with shipping, and our retail inventory ended the year down mid-single digits. Going into 2013, we continue to focus on ensuring we get the right products to the right place at the right time to best serve our retail partners and consumers. Now let's turn to Page 5 and 6 of the slide presentation to review sales by brand. Worldwide sales for Mattel Girls and Boys brands were up 5% for the quarter and 2% for the year. Our Girls products performed well. Monster High was the clear standout, and Disney Princess was up for the full year. Hot Wheels had a solid year, particularly domestically. Our Entertainment business saw the expected decline in Cars 2 sales as we moved from the 2011 theatrical release year, though this was partially offset by sales of Batman. And we delivered good growth in Games, driven primarily by Angry Birds. Worldwide sales for Fisher-Price brands were up 6% for the quarter and 4% for the year. Fisher-Price Core was down slightly, while Fisher-Price Friends was up double digits in the fourth quarter and the full year, driven by the success of Jake and the Never Land Pirates and our franchise in HIT Entertainment, including Thomas & Friends. American Girl continued to deliver strong results, with sales in the fourth quarter up 13% and sales up 11% for the year. Our 2012 Girl of the Year, McKenna, and American Girl retail stores, continued to drive growth for our brand. Our international business, as seen on Page 7, showed growth across all regions for the quarter and the full year. The solid growth in Europe is encouraging in light of the economic headwinds that continue in the region. Latin America has exceeded the $1 billion milestone in annual gross sales, with a strong fourth quarter despite the continuing unfavorable foreign currency environment. And our Asia Pacific region continues to be a source of great opportunity for Mattel, delivering double-digit growth in both the fourth quarter and the full year. Now let's review the P&L, starting on Page 8 of the slide presentation. For the fourth year in a row, Mattel has delivered gross margins at or above 50%. The fourth quarter gross margin rate, at 54.3%, was up 40 basis points to 53.9% in the fourth quarter of 2011. This improvement related to favorable mix, better-than-expected savings through our manufacturing efficiency and O.E. 2.0 savings programs, the benefit of HIT's licensing business, our pricing actions, partially offset by increased input costs, which were less volatile than the prior year, and higher customer benefits. For the full year, gross margin was 53.1%, which was up by 290 basis points versus the prior year. About 150 improvement was related to favorable foreign exchange. And the remaining balance in the improvement was driven by improved mix, better-than-expected savings through manufacturing efficiency programs and O.E. 2.0 savings programs, benefits from HIT's licensing business, lower royalties and our pricing action, partially offset by increased input costs, which were less volatile than in the prior year. As seen on Page 9 of the slide presentation, adjusted selling, general and administrative expenses increased in the fourth quarter by 100 basis points to 19.6% of net sales. The increase for the quarter primarily reflects HIT Entertainment's ongoing SG&A and integration costs, as well as higher employee-related expenses and higher incentive and equity compensation cost. HIT-related expenses represented 80 basis points of net sales. For the full year, adjusted SG&A expenses increased by $127 million, or 150 basis points, to 23.9% of net sales. This increase reflects higher employee-related expenses, higher incentive and equity compensation accruals as we exceeded our target level of performance, additional SG&A and incremental costs from the HIT acquisition and integration, which was partially offset by net savings from O.E. 2.0 initiatives of $39 million, plus the positive impact of foreign exchange. HIT organization, acquisition and integration costs represented 110 basis points of net sales for the full year. As I mentioned earlier, our strategic investments include the opening of American Girl retail stores, the implementation of IT infrastructure that will enable us to better manage our product life cycle and a new office in Russia to better serve that region. For full year 2012, our incremental strategic investments were about 1/4 of the $127 million increase in SG&A, excluding the litigation charge. For your reference, we've also included historical summary of our incremental legal and settlement-related costs in the Appendix of this slide presentation. Page 10 of the presentation summarizes the performance of our 2-year Global Cost Leadership initiative and a summary of our progress on the Operational Excellence 2.0 program. As you can see, O.E. 2.0 cumulative sustainable cost savings of $187 million exceeded our original goal for the program of $150 million. For the fourth quarter of 2012, we recognized O.E. 2.0 gross savings of $14 million, including $11 million of structural savings and approximately $3 million in legal savings. For the quarter, $8 million of gross savings are included in gross margin and $3 million are in advertising, with a $1 million investment in SG&A. We invested approximately $4 million in the program, which resulted in net savings of $10 million for the quarter. For full year 2012, we recognized O.E. 2.0 gross savings of $93 million, including $53 million of structural savings and approximately $40 million in legal savings. For the year, approximately $55 million of gross savings are in the SG&A line, including legal savings, $27 million in gross savings, including gross margin, and $11 million of gross savings are in advertising. For the full year, we invested about $16 million, resulting in net savings of $77 million. As I said, we realized $187 million of sustainable cumulative savings by the end of 2012, exceeding our original plan by 25%. Looking forward, we're now launching our O.E. 3.0 initiative, which we will estimate will deliver $125 million of sustainable savings by the end of 2014. We're finalizing the program as we speak, and at Toy Fair next week, I'll provide you with a more up-to-date discussion of the program's parameters. Turning to Page 11, for the fourth quarter, adjusted operating income was $511.3 million, representing 22.7% of net sales, down 40 basis points from last year. For the full year 2012, we delivered adjusted operating income of $1.16 billion, with full year operating margin expanding 140 basis points to 18% of net sales. By delivering strong gross margins and sales gains, we continue to achieve our long-term operating margin targets of 15% to 20%. Turning to Page 12, the adjusted fourth quarter earnings per share were $1.12, up 5% versus $1.07 in the prior year. Adjusted earnings per share for full year 2012 was $2.47, which was up 13% versus the prior year of $2.18, primarily driven by improved operating margin, partially offset by higher interest expense. Adjusted earnings per share include the impact of HIT acquisition and integration expenses, which represents a negative $0.05 impact on earnings per share. Excluding the impact of litigation charge, our worldwide effective income tax rate for full year 2012 was approximately 20%. This was lower than previous expectations due to better-than-expected geographical mix and favorable resolution of tax audits. Looking forward to 2013, we expect that our income tax rate will be approximately 22% to 23%, assuming no changes to current tax laws. Page 13 summarizes the acquisition, integration and other costs related to the HIT acquisition. Fourth quarter HIT-related integration costs were $4 million, with full year HIT acquisition and integration costs of $24 million. Now let's turn to cash flow on Page 14 of the slide presentation. Cash flow from operations for the year was approximately $1.28 billion, an increase of $611 million compared with $665 million in 2011. The increase was primarily driven by lower working capital usage, and we ended the year with $1.3 billion in cash, well above our long-term goal. In 2012, we continued to execute our capital deployment framework. We deployed $1.4 billion in 2012 by investing in growth initiatives, including the acquisition of HIT Entertainment for $685 million in the first quarter and $219 million of capital expenditures for the full year, returning $500 million to shareholders through dividends of $423 million and share repurchases of $78 million. In summary, we're targeting consistent performance year in and year out, and we view 2012 as another strong year. We are encouraged by the flexibility our strong financial position gives us as we enter 2013. We will continue to look to grow our business, grow it profitably and deploy the cash generated in value-enhancing ways to reward our shareholders. This concludes my review of the financial results. Now we'd like to open the call to questions. Operator?