Arne Sorenson
Analyst · Jared Shojaian from Wolfe Research
Wouldn't that be nice? You obviously won't hear us be unbiased about the value of branding, we think we deliver extraordinary value to our owner and franchisee partners by plugging them into a system with a loyalty program and a very efficient reservation system that delivers substantial business to them at meaningfully, less cost, then would be the case otherwise, but I don't think you need to take our word for it, if you look at what's happening with the development pipeline. And we've talked about some of those statistics, but we're about 7% of the global industry today with, something like 20% of the hotels under construction heading towards our brand. So you can see investors, owners of real-estate, moving with their feet, because I think they see the strength of them. I think the other thing to remind everybody, and we don't want to get defensive sounding and we don't want to get too technical on RevPAR index. Our RevPAR index is a really important tool, particularly when you're looking at an individual hotel and how it's performing in its competitive set, but it is not the only measure that is out there to assess how portfolios are performing. In the wake of acquiring Starwood, we have found that many of our competitive sets include many of our own hotels, because there will be concentration, particularly in some of these urban markets, where we've got a significant number of full-service hotels. And so, we're measuring our performance against our own hotels, not exclusively, because we've got to have some others that are in there. And similarly, we are seeing to some extent, others who are competing in markets that we don't exist in. And so, if you think about the secondary, or some of the tertiary markets, our brands are not broadly distributed in those markets. And as a consequence, we don't have the impact maybe of newly ramping hotels in those markets, or of competition, maybe against some of the relatively weaker brands. All things put together, we are actually gratified in the midst of a massive integration, that in the midst of all of that, we still managed to take about 100 basis points index growth, both in the United States and globally in the first quarter of '19.