Earnings Labs

Marriott International, Inc. (MAR)

Q2 2015 Earnings Call· Thu, Jul 30, 2015

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Transcript

Operator

Operator

Ladies and gentlemen, thank you for standing by, and welcome to the Marriott International's Second Quarter 2015 Earnings Call. At this time, all participants are in a listen-only mode. After the presentation, there will be a question-and-answer session. [Operator Instructions] It is now my pleasure to hand today's program over to Mr. Arne Sorenson, President and CEO of Marriott International. Please go ahead.

Arne M. Sorenson

Analyst · UBS

Good morning, everyone. Welcome to our second quarter 2015 earnings conference call. Joining me today are Carl Berquist, Executive Vice President and Chief Financial Officer; Laura Paugh, Senior Vice President, Investor Relations; and Betsy Dahm, Senior Director, Investor Relations. For those of you who joined our call early, we hope you enjoyed the music, courtesy of our new global marketing partnership with Universal Music Group. UMG is the world's leader in music with a portfolio of top labels including Capitol Music Group, Def Jam Recordings and Island Records among others. This partnership will enable us to better engage next generation experience seekers with Marriott Rewards member-only access to UMG events and concerts. British singer and songwriter, Ellie Goulding, helped launch this partnership last month with a live performance at the St. Pancras Renaissance London Hotel. Stay tuned for more exciting events coming up around the world. Speaking of entertainment, as of the second quarter, we were the first hotel company to offer Netflix programming in our guest rooms. Our collaboration with Netflix reflects changing consumer preferences in how guests want to access and watch content while they travel. We expect to offer Netflix in more than 100 properties by the end of 2015. Our Moxy brand is hitting the road and will be showcasing its model guestroom around the country. Built for transport in a shipping container, the Moxy guestroom mark-up made its debut at Alice in LA earlier this year. Now not only will it be on display but it will also be the setting for a new YouTube eight-part series. Created by Marriott's content studio, the series will be hosted by comedian, Taryn Southern, creator and star of Taryn TV. She'll interview and gossip with guest celebrities revealing their travel habits and quirky experiences on the road. So…

Carl T. Berquist

Analyst · UBS

Thanks Arne. Our second quarter was strong. Lodging demand remained solid and constant dollar worldwide system-wide RevPAR increased 5.3%. Diluted earnings per share totaled $0.87, roughly $0.07 ahead of the midpoint of our guidance of $0.78 to $0.83. $0.03 of our outperformance came from better than expected general and administrative expenses, including $0.01 each for lower legal expenses, lower net development expenses and good overall cost control. In addition, we picked up about $0.01 from favorable G&A timing, offset by about $0.01 of transaction and transition cost for the Delta acquisition which was not in our second quarter guidance. We booked a $0.09 gain on the redemption of our preferred equity stake in the Grande Lakes and Desert Ridge Resorts, offset by an unfavorable $0.04 per share associated with an anticipated loss on the sale of a hotel and undeveloped land. System-wide RevPAR in North America rose 5.4% and occupancy reached 78%. Group RevPAR rose roughly 6% with room rates up about 5%. For transient business, we continued to reduce the volume of special corporate business in favor of a greater volume of higher-rated retail business. Looking across the markets, we saw very strong system-wide RevPAR growth in the quarter at our hotels in Washington DC, New Orleans, Philadelphia, Chicago, Denver and San Francisco. In contrast, San Antonio RevPAR declined in the second quarter due to flooding and Baltimore experienced group and leisure cancellations. In New York, our system-wide RevPAR increased 1% in the second quarter and New York's group pace for the third quarter improved. While room rates at full-service hotels in New York are compressed by limited-service additions, our system-wide occupancy in the city reached 90% in the second quarter. DC had a great quarter with strong group business. Just 15 months after opening, the Washington Marriott Marquis…

Operator

Operator

[Operator Instructions] Our first question comes from Robin Farley with UBS.

Robin Farley

Analyst · UBS

You talked about cash return to shareholders of $2 billion, which is up by about $250 million from last quarter, but your EBITDA guidance is actually down a little bit. So I am wondering where the sort of incremental $250 plus million, was that maybe an acquisition you had looked at doing that you're not doing now and so that cash ends up going to shareholders or kind of what's the delta there?

Carl T. Berquist

Analyst · UBS

I think part of it is, Robin, they are redemption of some of these preferred stakes that we have in hotels that are occurring this year as well as the $100 million that we have on the market right now for the land and the hotel that we're doing. And we think our stock is a 'buy' right now, so we want to get out there and buy it.

Robin Farley

Analyst · UBS

Okay, great, that's helpful. And then just for my follow-up, just to clarify, you have EBITDA lower at both ends, RevPAR is being raised at the bottom and lowered at the top but EBITDA is lower at both ends, is that mostly the Hong Kong and South Korea fee revenue that makes the EBITDA not as favorable as the RevPAR changes?

Arne M. Sorenson

Analyst · UBS

Absolutely, it's the international markets, it's Seoul and Hong Kong would be the two most significant. Both are big incentive fee contributing hotels for us in those markets. And then a little bit of foreign exchange impact around the world would be the two biggest things on fees. Obviously when you get to the EBITDA calculation, you've got a bunch of adjustments going in different directions including the building in for the first time of $10 million or so of Delta transaction and transition costs which are rolled into that G&A number.

Operator

Operator

Our next question comes from Smedes Rose with Citi.

Smedes Rose

Analyst · Citi

I wanted to ask you just a little more on potential acquisition activity, I'm not talking about Starwood but more thinking about things like Delta and Protea, and Delta seems like it's really more of a conversion vehicle for you and Protea was more about establishing a footprint in an area where you were underrepresented, and as you look forward, do you think you need more conversion brands potentially in the limited-service or midscale arena or are you more interested in kind of locking down your footprint maybe outside of the U.S. more aggressively?

Arne M. Sorenson

Analyst · Citi

The way you framed the question, I'd probably take option B over option A but in some respects it's obviously a theoretical question. Deals become available in the market with sort of a certain definition, and as we've talked about before, I think Delta and Protea and Gaylord, AC, I think all of them have some similarities in that we found them to be pretty compelling financial propositions with acquisition prices sort of in 8 to 10 times fee range, something like that, within a short period after closing and accretive to us therefore from a value perspective. I think when we looked at Protea, we were expanding into a part of Africa where we really didn't have presence and we found not just a portfolio of great hotels but we found a collection of good leaders down there who could grow our business in Sub-Saharan Africa. I think in the abstract we wouldn't have been necessarily all that eager to add another brand but would've loved to do the growth with the brands we already had, but of course it came with another brand and that brand had strength and everybody is going to keep it. When you look at Delta, it was really sort of a [indiscernible]. I think the way we underwrited that deal was as a way of getting an existing portfolio of hotels, getting a greater strength in Canada which is obviously both a strong market in its own right and a great contributing market to travel to the United States, back and forth, and the deal sort of stood on its own from that perspective. I think in the months since we've closed now, just three months, we've been pleased – we're hopeful for this but we've been pleased to see that there's a strong appetite from our partners including in the United States to explore growing the Delta brand with us here. And so we think it will add a sort of extra piece of value to us as we go forward. I don't think that we are particularly looking for additional conversion brands, whether that be in the upscale space or other segments of the marketplace, and I think in some respects we would continue to say that our brand lineup is reasonably complete. We think we've got most of sets of both lifestyle and traditional brands in the industry and they are all performing quite well with good momentum, but we'll continue to kick all the tires that drive by.

Smedes Rose

Analyst · Citi

Okay. Can I just ask you, what was the share count at the end of the quarter?

Carl T. Berquist

Analyst · Citi

Common shares outstanding was 267.3 million shares, and then you have about 4.9 million of dilution, so diluted shares was 272.2 million.

Operator

Operator

Our next question comes from Steven Kent with Goldman Sachs.

Steven Kent

Analyst · Goldman Sachs

So a couple of questions. Can you first talk about your full-service RevPAR growth? It seems to be underperforming your select service RevPAR growth. Just some thoughts whether that's some part of the cycle or whether that's something to do with the brand? And then the second question is, you noted in your opening comments that RevPAR will be solid for the balance of 2015 based on some data, and I was just wondering what that data is, especially because it seems like the last-minute travelers is really the one who's seen the street pushing the rates pretty recently.

Arne M. Sorenson

Analyst · Goldman Sachs

So let's take those in order. I think on the full-service RevPAR question, I would not take either of your suggested answer. I don't think it has much to do with our brands and I don't think it really has much to do with the cycle. I think you look at full-service hotels and you've got two things that are going on. I think the most significant is renovations. We had a number of quite substantial full-service hotels, big hotels that were under renovation in the quarter, probably had 0.5 point to 1 point of RevPAR impact, maybe something like that from those hotels alone, and we think those renovation comparisons will now get meaningfully easier in Q3 and by and large disappear as a headwind in Q4. And I think the second thing is, obviously New York is something we're all watching. It is the weakest big market in New York. I think it does tend to contribute a bit more to the full-service numbers than others. And so we see full-service performance. Yes, you're right, it's lower in the quarter than the limited-service hotels but we think it's going to come back as we get through the renovations piece and go through to get to the other demand points, which is a good way of transitioning to your second question. The data points that we would point you to are the ones that were in the prepared script primarily, and that is, group bookings for Q3, group bookings for Q4, group bookings for 2016 and when you look at also the strength of transient demand which has been steady throughout and of course transient bookings, you can't see much when you go past 30 to 60 days particularly with business travel because it's relatively short-term booking. The near-term stuff looks quite good and we'd expect transient pace to continue pretty well.

Operator

Operator

Our next question comes from Felicia Hendrix with Barclays.

Felicia Hendrix

Analyst · Barclays

Arne, you've been bullish for some time now looking back even at points when [indiscernible]. So now, as you look – and your comments at the beginning of your prepared remarks were crystal clear, as you look towards the rest of the year and into next year, what has changed since what you saw what happened early in the year in 2015, if you could just talk about that for a moment?

Arne M. Sorenson

Analyst · Barclays

I said our perspective really has not changed fundamentally since a quarter ago or even two quarters ago. I think we've got some apprehension as a marketplace, in part maybe driven by the fact that we're in the sixth year of a strong lodging recovery. I think all of us kind of wonder how long can it last and we're constantly looking for clues that maybe we're reaching a point where we can somehow say that we're transitioning to a different phase, and I understand that. In many respects we look at the same questions and we ask the same questions here. We don't see evidence that would suggest that we're entering a different phase of the cycle. We see supply growth continuing to be low. We see demand growth continuing to be high. When you look at group business, when you look at pricing power, all of those things look good. And to be fair, I am not necessarily sitting here saying that RevPAR numbers that the industry reported last year or that Marriott reported in 2014 are the numbers that we'll get in 2015 or that we'll get in 2016, but I think we will see a solid mid to high mid single-digit RevPAR growth for comp store sales in the United States extending for some period of time, and when you think about the way that works in our model with good solid unit growth because of the strength of our brands, we will continue to produce an extraordinary amount of cash which can be invested back into our business or can be returned back to the shareholders, and I think that will continue to drive great cash flow growth, I think it will drive great growth in returns, I think it will drive a great growth in earnings per share, and that's what causes us to say we remain pretty bullish about what's to come.

Felicia Hendrix

Analyst · Barclays

Thank you for that. And for my follow-up, just probably changing gears for a moment, in June you announced the partnership with TripAdvisor. I was just wondering if you could talk about the thought process that brought you to signing that deal and are there other opportunities in the OTA space or the non-traditional lodging space or non-traditional booking space that you see.

Arne M. Sorenson

Analyst · Barclays

We've got a lot of respect for TripAdvisor. They have built a platform for customer reviews that has tremendous strength and obviously a broad application for hotels around the world. And we have been in a bit of a mating dance with them for some period of time, sort of feeling each other out and trying to figure out how the partnership would work between us, and what we found and ultimately caused us to do the deal with them was a partnership that was meaningfully more constructive for us than some of the other relationships that we have out there in terms of ability to control our inventory, in terms of customer data, in terms of ability to continue to offer specials or advantages within our tent of Rewards customers, and the cost of the reservations. So all of those things let us to conclude that TripAdvisor would be a great partner and we were really excited to get that deal done and to launch it and look forward to the way that it proceeds.

Felicia Hendrix

Analyst · Barclays

And then just as far as anything else you could do in that space?

Arne M. Sorenson

Analyst · Barclays

Nothing else that we would talk about at the moment.

Operator

Operator

Our next question comes from Harry Curtis with Nomura.

Harry Curtis

Analyst · Nomura

A couple of follow-ups. At quarter end, am I correct in calculating that the net debt ratio was around 2x and where would you expect it to be by year-end?

Carl T. Berquist

Analyst · Nomura

When you calculate that, Harry, you need to throw in the leases and some other things as far as the rating agencies are. So we kind of look at an adjusted debt to an adjusted EBITDA and that when you throw in the leases, guarantees, some other things there, we're getting closer to 3x and we try to manage right around that 3x. Obviously it's not exact, so sometimes we're a little under that, sometimes we're a little over that, but we kind of target that. That keeps us in a solid investment grade rating. And so we'll manage that debt capacity relative to about 3x, but that 3x is adjusted for leases and guarantees.

Harry Curtis

Analyst · Nomura

Okay. Then in a somewhat related question, you've given guidance for total investment spend of $600 million to $800 million. Backing out maintenance and the acquisition, that leaves about $425 million in additional investment spend. Where do you think you're going to be based on the pace that you are at now by the end of 2015?

Carl T. Berquist

Analyst · Nomura

I think we'll be in that range. I think that range is still good range. I can't fine-tune it anymore than that right now. It's still – we're only in the midyear right now, but as we look out at our capital commitments over the next six months as well as we continue to grow our pipeline, I think that's still a good number to hold to, that $600 million to $800 million.

Arne M. Sorenson

Analyst · Nomura

Harry, I don't have the precise numbers in front of me, but I would guess that of that $600 million to $800 million, 75% to 80%, maybe even higher, is identified. So if you're getting at what's the likelihood that we're going to come in a few hundred million dollars less than that range, I wouldn't put much likelihood on that.

Harry Curtis

Analyst · Nomura

Okay, that's exactly where I was going. And just the last part of that is, what are the biggest chunks of that additional investment spend?

Arne M. Sorenson

Analyst · Nomura

Carl has maybe got a list here but we are renovating top to bottom our Marriott hotel in Charlotte, we've just completed renovating top to bottom our Renaissance Hotel in the Dominican Republic, we have of course completed the construction of the EDITION hotels which is already done but was included in our first couple of quarters, we've got some technology projects which are in there and obviously technology spending is not what we think of first but we're probably doing $100 million plus of that in the year.

Carl T. Berquist

Analyst · Nomura

Building couple of hotels down in Brazil.

Arne M. Sorenson

Analyst · Nomura

We're building a couple of hotels down in Brazil, we'll open a Courtyard Residence Inn in time for the Olympics next year, so that money is going out.

Laura E. Paugh

Analyst · Nomura

And then we've got some key money and some loan…

Carl T. Berquist

Analyst · Nomura

So we have a few loan commitments that will probably fund later in the year.

Arne M. Sorenson

Analyst · Nomura

Those sorts of things.

Operator

Operator

Our next question comes from Bill Crow with Raymond James.

Bill Crow

Analyst · Raymond James

Arne, there was a report out by a large corporate travel and expense management company looking at the sharing economy, I think everybody has probably asked the Airbnb question in a variety of ways, but the study indicated that corporate or business related travel bookings on Airbnb increased like 143% from one quarter to the next this year, and my question is not just how much are we losing share because it gets very small at this point, but as you talk to your corporate customers, can you tell us anything about the adoption of hotel alternatives at the corporate level which I think that's what we're all trying to gauge? My follow-up to that would be that on a call last week, one of the REITs suggested that the brands are willing to renegotiate some of the occupancy thresholds for reimbursement of Rewards points in stays, and is it possible that that would have a incrementally positive impact on larger markets next year or whenever that happens?

Arne M. Sorenson

Analyst · Raymond James

I'm not sure if I totally understand what the second point was. Obviously let me talk about that first and I'll get to Airbnb and the sharing economy. When you look at redemption rate, so that is Marriott Rewards or our competitor's equivalent members ultimately cashing in their points for free stays at hotels, there are a number of complexities in the way those redemption rates work. They vary a little bit I think from company to company but there are some trends which are important obviously in a rising rate market which we've had the last five or six years. I think many platforms have seen that the amount of points that are needed to redeem in a like for like hotel probably need to go up a little bit because the rates have gone up and therefore the cash that needs to be distributed from the program to the hotel owner where the redemption occurred needs to be a bit higher. The other thing is, you've got different levels of redemption depending on the occupancy at a hotel. So the theory has been, if that redemption is displacing likely rack rate guest that would be available from the open market to pay for that room, the hotel owner ought to get a bit more than if the hotel was relatively empty and had rooms that were going to go down dark over the course of the night. We have changed some of those formulas in part because we saw that there was a little bit too much sort of internal gaming in the system and we wanted to make sure that we were benefiting our customers as well as giving fair compensation to our hotel owners. And so there is some conversation around the fine points of that.…

Operator

Operator

Our next question comes from Joe Greff with J. P. Morgan.

Joseph Greff

Analyst · J. P. Morgan

I have two questions. You mentioned your 2016 EBITDA guidance came down primarily because of the Seoul and the Hong Kong hotels as well as an incremental adverse FX, so does that imply in the second half that your U.S. fees or U.S. related EBITDA relative to three months ago is actually flat to up?

Arne M. Sorenson

Analyst · J. P. Morgan

It would be flattish, it might be down a tad, but not in terms of different expectations. Obviously we came in today with RevPAR numbers which are what right about at the bottom quarter of the guidance we gave you a quarter ago for Q2. So we said 5% to 7% and we ended up at 5.4% or 5.3% depending on which measure you're looking at. So that has some impact on the numbers but it's really not significant. That's why we say the expectations are essentially the same.

Carl T. Berquist

Analyst · J. P. Morgan

And you know when you look at the percentage of the total EBITDA, it was more fine-tuning for those kind of things than anything else, Joe.

Joseph Greff

Analyst · J. P. Morgan

Okay. And then on the capital return front, you obviously bought back more stock in the quarter than in recent quarters and you obviously upped your at least capital return target to $2 billion plus, for you to mimic second half capital return equal to the first half, what would have to go right, would that just be a lot more asset recycling and things of that nature or how do you view potential for that in general?

Carl T. Berquist

Analyst · J. P. Morgan

I think the one thing you kind of look at in the first half, we recycled about $750 million worth of assets in the first half and we don't have that program for the second half. Our wagon is starting to go a little [indiscernible] on assets to sell and to recycle. So I think it would be difficult to have that same level during the second half relative to what we did in the first half.

Operator

Operator

Our next question comes from Shaun Kelley with Bank of America/Merrill Lynch.

Shaun Kelley

Analyst

Arne, we've heard some of the bigger owners in this space to start to talk a little bit I think more aggressively about transitioning some of their hotels from managed to franchise and I'm just curious sitting there as the manager or the brand manager of a number of these types of hotels, not to get into any one specific, but does this have a big impact to Marriott in as much that you guys kind of worry about as you kind of see those transitionings occurring in your portfolio or are you pretty agnostic to those types of changes?

Arne M. Sorenson

Analyst · UBS

Both, I mean I think we are hopefully a great manager and also a great franchisor, and so we want to make sure we're growing in both sides of this business and we want to make sure that we're doing the right thing with our partners, both owners of managed hotels and owners of franchised hotels. It's an interesting dynamic and you hear lots of explanations for what's going on here. I actually think when you do the hard work and look at the performance of an individual hotel, really because our operating team in the United States has done a fabulous job in both driving top line performance and getting better and better in terms of delivering that performance to the bottom-line, I don't think usually this is about a short-term effort to drive better cash flow at the hotel, the conversion from managed to franchised. I think it is overwhelmingly about the recognition that there are more buyers of hotels that have flexibility to choose an operator than there are for hotels that are subject to long-term management contracts. Why? Because there are great franchise operators in this business, the best of whom are our partners, who really are looking only at buying hotels that they can operate themselves and those folks become potential buyers of hotels if they have the flexibility to manage them themselves and if that flexibility doesn't exist they won't be interested in looking at it. And so opening up that pool of buyers I think is the biggest reason that most of these changes have happened. We still get good fees. In fact, if we're not in incentive fees on a managed hotel, our fees tend to go up if they convert to franchised as opposed to managed. That can be a positive. The other thing that can be a positive is often with a change of ownership in a hotel, renovation will be accelerated, and so that's likely to bring hotel to brand standard faster than maybe the normal renovation cycle would be. So those are a lot of factors that go into this. It is not cataclysmic to us either way but we do want to make sure that we are as good a manager as we possibly can be, and attractive to the folks who are interested in looking for a third party manager of their hotels.

Shaun Kelley

Analyst

Great, thanks for the color. And my follow-up is just to kind of hit on the capital return theme which has been discussed, but I guess to ask it more directly, I guess first to Carl, do you think you pulled forward kind of any of the repurchases for your pattern throughout the year in terms of this year? And then I guess bigger picture, is there room next year to kind of duplicate a number that's around this size when you think about what you're going to have in terms of cash flow?

Carl T. Berquist

Analyst · UBS

We're not prepared yet to talk about 2016 and capital returns, but I think there are a couple of things to look out. One is, as we talked earlier about our leverage ratio of 3x debt-to-EBITDA or adjusted debt to adjusted EBITDA, we can go up a little bit, down a little bit, and that gives you a little flexibility in the model to buy back more stock so to speak and get more aggressive now. As of the end of the second quarter, we actually came in a little under the 3x. So you could say we had a little capacity at the end of the second quarter on that. I think that the other item is just how much we can recycle when it comes to what assets are up for sale, and like I said, we've had a good recycling here in the first half of the year and in fact all of 2015 will be a healthy period of asset recycling. I guess what I would say is, kind of take a look at our Investor Conference where we looked out and said, what will we be returning over the next three or four years and how that's tracking relative to where we are with RevPAR and the asset and what we've done. I think it was $6 billion to $8 billion over that time period, over four year period, $6 billion to $8 billion, so pretty healthy shareholder return.

Operator

Operator

Your next question comes from David Loeb with Baird.

David Loeb

Analyst · Baird

You've covered a lot of the really important topics but I want to drill down into another one, Arne, if you don't mind. With Moxy, I assume Moxy is going to be month a new build brand. I wonder if you could just talk a little bit about the competitive landscape in the development area for the low rent, cal it up or midscale, and below brand? Hilton has announced that they're going to have a new brand. And it seems like development results from other franchise oriented companies have been fairly poor. Can you just talk about how you see the competitive landscape and how you see the return profile for developers, like what will the cost per room be and how will they generate returns relative to building a Courtyard or Residence or Fairfield?

Arne M. Sorenson

Analyst · Baird

Moxy is interesting. Obviously we started it in Europe with our partners at Inter IKEA who with one of our European franchisees worked on us for a period of time and basically convinced us and made us disciples really of this notion that the economy segment in Europe ought to be reinvented. You look across that landscape in Europe, there were 2 million rooms in that segment and if you experienced any of those rooms it seemed like the product was trying to tell you, you didn't pay a lot for your room so don't expect much. And we thought with Moxy we could do something which was deliver considerable value to the customers, used great technology to cost-effectively build this product and therefore drive great return for our owners. It was something which was fun and people would talk about. Now we've got only one open so far in Europe at Malpensa in Milan. It's doing great, customer response has been fabulous, and we've got a pipeline in Europe of nearing 50 I think, maybe 40 to 50 Moxy hotels. We then had our franchisees in the United States looking at this, sort of understanding what it was and with them decided to launch it here earlier this year. We've now got 40 in our – excuse me, we've got about 15 signed but we've got a number of a few dozen behind them that we're talking to our partners about in the North American market. And what we're seeing is that there really is nothing like this brand in the U.S. It is lifestyle, it is economy, it will be mostly new build, it will be mostly urban, this is intended to be a lifestyle product, it is not intended to be simply another economy brand that we would roll across in tertiary markets across the United States. And I think that makes it quite different from anything that exists out there. Obviously we can't speak about what our competitors are talking about maybe doing in the future because we haven't seen really any definition around them.

David Loeb

Analyst · Baird

Do you think there's room to reinvent economy in the U.S.?

Arne M. Sorenson

Analyst · Baird

I think Moxy in a sense will do that, although again it would be more of an urban application. I think – I don't know, David, that's not really fundamentally what we're trying to do with Moxy. I think the Moxy experience we have in mind will depend a bit on an urban community and environment that can enliven that product, and when you get to a sort of tertiary market, that's a harder trick to pull off or maybe almost impossible in some respects.

Operator

Operator

Our next question comes from Thomas Allen with Morgan Stanley.

Thomas Allen

Analyst · Morgan Stanley

You started off your prepared remarks just talking about kind of the supply environment and lodging industry and you said that STR doesn't expect supply to kind of come close to long-term average growth until 2017. We have good visibility into 2015 and 2016, I mean there are a number of forecasts, but do you guys have a sense of what supply growth will be in 2017ko based off of your data and your analysis of the industry?

Arne M. Sorenson

Analyst · Morgan Stanley

Let us start by confessing that Smith Travel and Lodging Econometrics data is better than ours. We do our best obviously to track our pipeline. We don't have people out there looking at who's pulling building permits from our competitors and trying to assess what's happening in that space. So our efforts rely to a meaningful extent on those folks who are trying to do that work both Lodging Econometrics and STR, and then in some to some extent extrapolating some judgment about what we're seeing through our system, but we do not have a secret crystal ball that we're prohibiting you from looking into.

Operator

Operator

Our next question comes from Ryan Meliker with Canaccord Genuity.

Ryan Meliker

Analyst · Canaccord Genuity

Most of my questions have been answered but I just wanted to ask real quickly with regards to Airbnb because that continues to be a recurring topic in conversations with investors. Obviously business travel is a big component of your business. Airbnb is now trying to get into that space and grow it. As you talk to your corporate travel managers, where do they put the priority on security, is that like number one cost of entry or is that something that they just kind of take for granted or don't even think about, that would be helpful?

Arne M. Sorenson

Analyst · Canaccord Genuity

Corporate customers are I suppose in many respects as different from any other kind of customers and so you hear different priorities from different places. We have big and really important corporate customers for whom security for their people is the primary feature. We have some for whom the primary feature is cost. I would think, sort of guessing, we haven't done, at least not that I'm aware of, a survey of every corporate client. It might be something that would be worth doing, but I would think that security and productivity concerns, predictability concerns would all rank quite high for the typical corporate customer of size.

Ryan Meliker

Analyst · Canaccord Genuity

Okay, that's really helpful. And have you had conversations with your corporate customers with regards to Airbnb and is that a topic that continues to come up?

Arne M. Sorenson

Analyst · Canaccord Genuity

Of course and my answers have been influenced by those conversations.

Ryan Meliker

Analyst · Canaccord Genuity

Wonderful. Thank you.

Operator

Operator

Our next question comes from Ian Rennardson with Jefferies.

Ian Rennardson

Analyst · Jefferies

Coming back to the supply situation, if I look at the STR data, I'm slightly confused about what you were saying earlier, Arne, about the geographic dispersion of that supply growth because the latest text from STR to me looks like that 15 of the top 25 markets are looking at supply over 3% of rooms under construction and 21 of the top 25 have got over 2% of existing supply under-construction. So I'd just like you to square the circle for me please.

Arne M. Sorenson

Analyst · Jefferies

The data we have is probably not inconsistent with that. About 55% of the rooms were in the secondary and tertiary markets or outside the top 25 is probably the best phrase to use. That means that 45% of the rooms obviously are in those top 25 markets. When we look at our top 25 fee producing markets in the United States, there are less than a handful where we see supply growth that looks like it's in excess of numbers that we should be concerned about. It won't surprise you that New York is on the top of that list.

Operator

Operator

Our next question is from Wes Golladay with RBC Capital Markets.

Wes Golladay

Analyst · RBC Capital Markets

Within Delta, it looks like you guys are off to a pretty strong start with that brand. You mentioned 50 potential conversions. Are any of these Marriott hotels and are you targeting specific competitor brands?

Arne M. Sorenson

Analyst · RBC Capital Markets

I think of the 50, I can't tell you for a certainty that there are zero Marriott hotels, but I think the answer tends towards zero. I think these are requests that have come in from our partners with conversion candidates from other brands. We're not sort of specifically sitting here and saying we're going to identify competitor's brand and go after that one, but I suspect as we see what ultimately happens here, we will be able to reach some conclusions about which brands are the best times for us to be efficient in and we'll communicate that with you when it becomes more of a reality.

Wes Golladay

Analyst · RBC Capital Markets

Okay. And then you mentioned some of the competition was increasing their I guess competition for trying to get unit growth. Are you more concerned about the economic terms of new deals or just the non-economic terms?

Arne M. Sorenson

Analyst · RBC Capital Markets

We're concerned about both but very much to include the economic terms. Again, this is anecdotal. We have no ability to get insight into what our competitors are ultimately negotiating other than what our partners tell us they may be hearing and it won't surprise you that if what our partners tell us comes up in the context of a negotiation there is always some bias to exaggerate the great terms that might be offered by somebody else. But having said that, anecdotally we see that some of the terms that have been put out there are deals that cannot create value in any traditional sense when you look at the cost capital or you look at the cost associated with adding a hotel to a system, and seem to be driven by a desire simply to add rooms.

Operator

Operator

Our final question comes from Vince Ciepiel with Cleveland Research.

Vince Ciepiel

Analyst · Cleveland Research

Just one here on group, could you add some additional color there, sounds like you guys have done a good job improving 3Q from down 2 to up 3 and 4Q kind of has seen a little bit of a contrary move but it sounds like it's due to last-minute bookings kind of being reduced, so what's going on with the booking curve in group and how do you see that kind of 7% figure for 2016 evolving over the next maybe 6 to 12 months?

Arne M. Sorenson

Analyst · Cleveland Research

I think the group data is without exception encouraging. I think those numbers that you ticked through, they each have a little bit of a story obviously to – in the abstract it doesn't sound like plus 3 in group booking for Q3 is something to write home about, but given the way the holidays work in the quarter, given that it's a seasonally weak corporate group quarter except for the month of September, and given where we came from, we think it's come along well and we're pleased with the way it's moved. The fourth quarter numbers I wouldn't view as being concerning in any respect. The prepared remarks were really only meant to communicate that the 9% growth we've got on the books at the end of the second quarter for Q4, our guess is will not hold only because occupancies are high and therefore we won't have the space to take as much short-term bookings as we took last year. And I suspect as we get into 2016, we'll see some of the same dynamics. I suspect we'll start 2016 with relatively more of the full year group business on the books at the 1st of the year than we started 2015 for, and what that suggests – I wish I had data for you, I don't at our fingertips, I don't know Laura or Carl whether you do, but undoubtedly we're seeing the booking window lengthen for group business, and we'll make sure a quarter from now we get some specific data out there to help you people understand how that window is lengthening. That's one reason I think you look at this statistic of bookings in a quarter for all future periods. That's a way of thinking about – it's sort of neutral in a sense to the length of the booking window, and that was that 8% figure for Q2 of 2015.

Vince Ciepiel

Analyst · Cleveland Research

Great. And just following up on that, you mentioned 55% booked. Is that similar to where you were last year, and then maybe that 7% figure, how much is kind of rate versus rooms?

Arne M. Sorenson

Analyst · Cleveland Research

I don't know off the top of my head about 55's comparison to last year but I would almost guarantee you it's higher now than a year ago. In other words, that our booking window is lengthening, so we've got a bit more business on the books today for 2016 than we did a year ago for 2015. When you look at the 7% plus revenue, I think we're about 50-50 room nights and rate contribution for 2016.

Vince Ciepiel

Analyst · Cleveland Research

Great. Thanks very much.

Arne M. Sorenson

Analyst · Cleveland Research

Okay, any other questions?

Operator

Operator

No, sir, there are no further questions.

Arne M. Sorenson

Analyst · UBS

Alright, we've exhausted you all. Thank you for your time this morning and for your interest in Marriott. Get on the road and come stay with us.