Frits van Paasschen
Analyst · JPMorgan
Thank you, Jay, and thanks, all, for joining us on our call over today. I'm happy to report that 2010 turned out to be a much better year than anyone predicted 12 months ago. And fortunately, the momentum has continued into 2011. Our results suggest that the lodging recovery has held steady in the face of an uncertain and volatile world. REVPAR growth sustained its 10% cliff, even as comparisons became more challenging throughout the year. We enjoyed a tailwind as Luxury brands and gateway cities powered ahead. Based on these results, we remain cautiously confident about the near term. Nevertheless, the rapidly unfolding events in Egypt remind us that the world is an uncertain place. Our thoughts today are with the people of Egypt, including our guests and associates. As we look ahead, we remain bullish about our long-term prospects. Many refer to 2011 as the beginning of a two-speed recovery. According to that line of thinking, the developed world will see moderate economic growth. In North America and Europe, the hotel industry may nonetheless be on the verge of a multiyear surge in rates, thanks to the basic laws of supply and demand. This is worth some explanation. Unlike residential or office real estate, hotel supply is unusually tight at this early stage in the cycle. And with construction financing almost nonexistent, virtually no new hotels are being built. Meanwhile, demand is already strong and likely to get stronger. Corporate profitability is high, and businesses are out traveling in search of growth. Leisure demand is also building, as wealthier households are in good financial shape. So based on tight supply and growing demand, we believe REVPAR has a good chance of rising from well below its historic trend line, where it is today, to well above the trend line in the coming years. In fact, the next three to four years could see the strongest real growth in rates in North America that we've seen in decades. The second part of the two-speed recovery is playing out in the emerging markets. We've talked at length about his huge secular growth trend in earlier calls. And today, we remain as bullish as ever in these markets as an extraordinary growth opportunity for Starwood. Rising wealth and growing demand for infrastructure, travel, and of course, hotels, has a long way to go up. For the next few minutes, I'd like to cover three topics: First, a quick review of the fourth quarter; second, an in-depth look at our approach to global brands; and third, an update on our 2011 outlook. Let's start with our fourth quarter results. Worldwide REVPAR was up over 10%, excluding foreign exchange, well ahead of our Q3 guidance. Growth was balanced around most of the world. Outside North America, REVPAR growth was 11% compared to 10% in North America. Likewise, owned hotels around the world grew at 11%. Margins increased 170 basis points after adjusting for nonrecurring items in 2009. We continue to work hard to drive our hotels past the levels of peak profitability that they had reached before the downturn. This is what we're calling our path-to-peak initiatives, and they're focused on taking market share while holding our costs down. Today, margins are still low. But as REVPAR builds, they'll continue moving in the right direction. Our Vacation Ownership business also beat expectations. Rising consumer confidence is reflected in rising tour flows and close rates. Defaults in delinquencies are also improving. Remember, this business generated almost $0.5 billion in cash over the past two years. We expect it to throw out more cash in the coming years as well. Also, by this time next year, Bal Harbour will begin closing sales and returning cash. So to conclude our discussion of the fourth quarter, we beat the high end of our EBITDA guidance by $34 million and EPS by $0.14. This is a great way to finish the year and put a foundation under what looks to be a prolonged lodging recovery. So let's turn now to my second topic. I'd like to spend most of this call talking about our philosophy and approach to creating global lifestyle brands. Over the past several calls, we've talked at length about our global advantage. The fact that we parlayed our decades-long legacy in cities around the world into being the most global hotel company, with meaningful leads in China, India, the Middle East, Africa, and Latin America. With 70% of the world's economic growth expected to come from emerging markets, I have a strong conviction that this is an important advantage for Starwood. Equally important is our focus on building brands that will capture the loyalty and increasingly brand-savvy global travelers. Brands and innovation are what makes Starwood special in the eyes of associates, our guests and our owners. Throughout its history, Starwood earned its stripes as a lodging industry renegade with game-changing innovations like W to Heavenly Bed and Starwood Preferred Guest. Over the past several years, we've worked hard to forge a more aligned and disciplined culture. But even though we've grown up, we can still shake it up. We're right where we want to be with the right balance of Yin and Yang, intuitive branding and disciplined execution. Before I joined Starwood, I often traveled more than 100 days per year staying in my share of nice hotels. But as a brand guy, I would describe so many of those hotels as generic or even soulless. The only way you could tell one brand from another was to walk outside and look at the sign on the building. A four- or five-star hotel was a four- or five-star hotel. At Starwood, we believe branding should be much more than that. Here's an example: last week, I was in San Diego for the ALIS Conference. I left the US GRANT, our Luxury Collection hotel, walked through the Westin on my way to reception at the W. These are all wonderful hotels, but what jumps out is how each is distinct from the other. Each hotel represents its brand, whether it's the 100 years of heritage at the beautifully restored US GRANT, the party vibe at the W's rooftop beach bar with a soothing Zen-like lobby at The Westin Gaslamp, you can't escape that each of these hotels makes you feel different. That, in a nutshell, is what we mean by lifestyle branding. We aren't segmenting by price or stars, and we foresee that the appeal of lifestyle brands will only increase in a world where travelers expect ever more from brands. During our Investor Day, we discussed how the world is changing rapidly in a ways that favor a global brand-led company like Starwood. Globalization, and all that comes with it, including billions of new travelers and generations connected via social networks, translates into a truly global consumer base with unprecedented appetite for global brands. I see this as the next stage in the long evolution of brands. When many of us baby boomers grew up in the 60s or 70s, brands were just a promise, a guarantee of safety, consistency and reliability. Ultimately, brands got so good at delivering consistency that consumers took it for granted and got bored. Brands today can't just be reliable or even just generically nice. They need to deliver personality, purpose and personalization. Consumers look to brands to add something to their lives and to define who they are. So we work hard to understand our brand loyalists and use these insights to define each brand; W for trendsetters, Sheraton for socials, Westin for balance-seekers, Le Méridien for creatives, Aloft for early adopters and so on. Distinct brands help us create emotional connections with our guests. Distinct brands also help us work with owners to align the right brand with the right project and to translate crisp brand positioning into more value for their assets. Our business model boils down to owning the hearts and minds of our guests and creating value for our owners. The well spring of Starwood's lifestyle brand strategy dates back to the launch of W in 1998. More recently, we've kept the flame of innovation burning brightly with the launch of Aloft and Element. Innovation is also bright in Sheraton. The Link@Sheraton, our lobby cybercafe for today's multi-tasking social traveler, is now a central feature of almost every Sheraton around the world. An essential part of lifestyle branding is translating brand personality into design. In fact, I believe that bringing our brands to life in 3D is one of Starwood's greatest innovations. Design is a sweet spot for us and something we take seriously. So despite the crisis and our focus on reducing costs, we made the investment to open the Starwood Design Center in Soho early last year. Our design team there and in our headquarters is comprised of leaders that have come to us from the world's most respected design-led brands including Armani, Nike and Starbucks. But insights and personality, design and innovation are nothing without the human touch. Our brands depend on the efforts of our associates to delight our guests. So we start by selecting the right associates to represent our brands. We train them in the fundamentals of service delivered in the right brand voice, and we work hard to remind our associates that they're central to the success of the company, which, in fact, they are. The sum total of all that we do creates branded experiences; cues, both overt and subtle, reinforce what each brand is about. The goal is to appeal to our guests' lifestyle, emotions and aspirations, and to compel them to come back again and again. I can't talk about brand building, innovation or design without talking more about W. W came on the scene, or better said, created a scene in New York back in 1998. For the first time, a hotel combined the style of an independent boutique hotel with the substance of a branded business hotel. The first W was an immediate hit. With lines around the block, our biggest problem was replacing the floors for the wear and tear. The original idea of W was to transform tired, upscale properties in to cool Ws and charged upper upscale rates, but as we've grown around the world with W flagships in Hong Kong, Barcelona, Santiago and South Beach, the brand has been pulled up-market, with rates that put us squarely into Luxury territory, and the growth continues. We believe that W will get to 50 hotels in half the time that it took Four Seasons. This is what can happen when you combine a game-changing brand with a powerful global platform. We haven't stopped there. The way W redefined Luxury spawned the belief that we could do the same to shake up this state's Select Service segment. The Aloft brand has done just that. Last month, TripAdvisor released survey results ranking two of our Aloft hotels in the top 10 trendiest hotels in the entire U.S. This list concluded some of the most buzzed-about new hotels. So it's one thing for a Manhattan hotspot to make a list like this, but a select-service hotel like Aloft in suburban Nashville, or an airport hotel like the Aloft in Portland, Oregon? But this is exactly what we set out to do when we created Aloft, to bring style and design at an affordable price to unexpected places, or as we like to say, style at a steal. Aloft was created by and for next-generation travelers, people who grew up with IKEA and iPods, expecting style and design wherever they go. And here is something else that's groundbreaking about Aloft. We launched it globally from day one in Canada, China, India, the Emirates and Belgium. Globalization means that there's simultaneous demand for new brands. Segmentation by geography is as outdated as segmentation by price. This helps explain why Aloft has the fastest brand launch in hotel history. In a few months, we'll celebrate our 50th opening, not bad for a brand that opened its doors during the worst recession in our lifetimes. As you may also know, we recently launched another first-of-its-kind brand: Element, the world's first LEED-certified hotel chain. We dubbed it our "eco-chic brand." It combines sustainability and style and already enjoys a cult-like following. Guest satisfaction scores for Element properties routinely reach levels normally associated with Luxury hotels. And despite its small footprint, REVPAR index is ramping quickly. With Gen Y leading the charge in how we think about sustainability, we're looking to migrate the learnings from Element, which we consider our green innovation lab, across our entire portfolio of brands. The brand may be small now, but its impact on the industry over the coming decade should be quite meaningful. In fact, Element helped Starwood earn a coveted spot as one of Newsweek's greenest companies. Let's move on to the brand that helped inspire Element, Westin. Westin is proof-positive that a district brand personality in a mainstream upper upscale space can create a category killer. Building on the success of the iconic Heavenly Bed, Westin is all about wellness and renewal. The cachet of the Westin brand and its suite of restorative products like the Heavenly Bath, the Heavenly Spa and a SuperFoods menu allow it to own wellness among hotel brands. And wellness is by no means a passing fad. It's a $2 trillion global industry, driven by affluent consumers around the globe. In fact, Westin is enjoying global growth with more than 90% of its pipeline outside of the U.S. In the past two years, we've opened eight Westins in China and India alone, and Westin opened strong right out of the gate with markets like Tian Jin, China and Hyderabad, India, outperforming the comp set in the first year. Back in the U.S., with a footprint half the size of other upper upscale brands, there's plenty of room to grow in North America once developers start building. Another brand case study is Le Méridien, with its European heritage and geographic reach, it complemented nicely our existing brands and footprint. When we bought the brand five years ago, it wasn't making money. We eliminated 85% of the G&A. And by plugging it into our system, we grew revenues by 20% in the first year alone. The net result was first-year EBITDA of nearly $50 million, not bad for a $300 million investment. This acquisition showed how we can breathe life into a languishing brand. We took a disparate group of hotels, many of which were at best generically nice, and invented a brand for the creative class, a group not served by any global hotel brand. The creative class includes the growing ranks of architects, web designers and journalists and is estimated to number nearly in the tens of millions in the U.S. alone. Le Méridien brought art, music and culture and a European sensibility into the guest experience. We selectively added high-quality hotels to the portfolio and removed 30 properties that weren't up to the brand standards. Today, worldwide REVPAR index is at record highs and catching the interest of developers. So now I'd like to turn to the Sheraton brand, our biggest brand and our biggest story. From my career in branded businesses, I can tell you that it takes discipline and determination to bring today's sense of personality to a brand that grew up in the era of reliability, but we held the course over the past four years to recreate Sheraton. This entailed a $6 billion capital plan combined with de-flagging over 50 properties worldwide. Behind the discipline of our Sheraton efforts, there was a vision for creating a compelling lifestyle brand out of this global hospitality icon. Sheraton has the highest global awareness of any hotel brand and was the first global brand in most markets around the world. In short, Sheraton is the world's gathering place. This positioning appeals to today's social travelers and is a lifestyle brand transcends generations and geographies. Sheraton appeals to what we call "downstairs people." They love to travel but don't want to sit alone in their rooms. That insight led us to redesign our Sheraton lobbies with the Link, an inviting space that gives new purpose to our lobbies in much the same way the living room does at W. Most importantly, I'm thrilled to share with you the success of our Sheraton relaunch. The brand has seen record-high guest satisfaction, record-high meeting planners' likelihood to return, record-high associate engagement for three years running. Sheraton today also boasts record-high four-star ratings and a higher percentage of those ratings than either Hilton or Marriott. In 2010, this translated into a 210-basis-point gain in REVPAR index in North America. This is a monumental move for an established brand base of 200 hotels. Finally, it shouldn't be a surprise that Sheraton is also the largest part of our global pipeline. We've also revitalized Four Points by Sheraton, which today has seen record growth. The halo effect of Sheraton is certainly helping Four Points around the world. Four Points' personality is based on the insight that many travelers are looking for honest, uncomplicated comfort in the form of a great bed, cold beer, free water and Wi-Fi. In today's environment in North America, Four Points by Sheraton is a great conversion play for owners looking to get more value out of their assets. Oh, and by the way, uncomplicated doesn't mean we can't have a sense of humor. Over the past few years, our Chief Beer Officer made appearances across our system. And finally, let's turn to our St. Regis and Luxury Collection brands. Between the two, we have 100 Luxury properties around the world, almost 140 when you add in W's portfolio. That gives us substantially more luxury hotels than any other hotel company. Like W, our Luxury brands benefit from their connection to the Starwood platform. Take for instance our loyalty program, SPG. Because of our high-end brands, we're able to offer our members more luxury and more destinations around the globe. This is a big draw for our loyal members who account for nearly one in two guests at our hotels today. And as we all know, wealth creation around the world is fueling new demand for Luxury. In fact, 70% of our pipeline for St. Regis and Luxury Collection is in emerging markets across Asia, Latin America and the Middle East. Looking back, this is exactly the opportunity that led us to create the St. Regis brand out of one single-owned hotel, the St. Regis New York. This legendary hotel defines luxury with its signature butler service. And whereas W may thumb its nose at tradition, St. Regis respects it, but is not afraid to reinterpret it. In just the past two years, St. Regis has doubled its footprint, and there's plenty of runway for future growth, as St. Regis Hotels debut in locations such as Lhasa in Tibet, Sanya in Southern China, Bahia Beach in Puerto Rico and Doha in Qatar. Places that, not long ago, you might not have associated as luxury destinations. And finally, a few words about Luxury Collection. These high-end hotels offer indigenous experiences to sophisticated travelers exploring the world for something new. Luxury Collection offers owners of independent iconic properties the chance to plug into a global reservation system, a sales force and, of course, SPG. The brand's conversion flexibility, not to mention its unique appeal, is reflected by the recent openings at the Liberty Hotel in Boston, a transformed urban jail; the Omaha Resort in the Emirates, a luxury tented camp in the desert; and The Astor Hotel in Tianjin, the oldest luxury hotel in China. So my goal over of the past few minutes has been to share with you some insight into our strategy behind our brands. To sum it up, Starwood's approach offers our guests and our owners a portfolio of brands, each with a personality built on consumer insight and brought to life by design, innovation and energized associates. A brand that is reliable and all things to all people is yesterday's news. A portfolio of distinct brands for distinct travel occasions is a great foundation for tomorrow's growth. Through this commitment to differentiated lifestyle brands, we are looking to lead in delivering great experiences in an earning-premium rates. So before I wrap up, let me move on to my third topic for today, a revised outlook for 2011. Business travel remains strong. Our Monday to Thursday volumes are driving occupancies in the 90% range in most major metro markets. Our customers are telling us that they'll continue to travel in 2011 in search of precious growth for their own businesses. Some months ago, I described this as a travel-intensive recovery. I still believe that. Group business has also carried over the momentum we built in 2010. As a reminder, 2010 Group business at the beginning of last year was pacing down 20%, but improved dramatically through 2010. Group pays for 2011 also improved sequentially through 2010. So as a result, we're beginning 2011 with pace of double digits significantly ahead of last year's starting point. As expected for some time, booking windows are now slowly starting to lengthen. Nonetheless, strong bookings and improving sales will translate into revenues that are quickly rebounding towards 2007 levels. Who would have taken that bet a year ago? And get this, December crushed the all-time record for monthly group production. The real story in 2011 will be about rising rates. Corporate rate negotiations are being finalized, and they're still on track to increase in high-single digits. The mix of room categories and clients should also support our ADR growth. Business travelers power 75% of our revenues, but leisure travel is also an important part of our business, especially at resorts and tourist destinations. We've seen the leisure demand increase as consumer confidence has improved and, we take heart from the fact that affluent travelers with finances today are quite robust compared to a couple of years ago. As with business travel, this affords us the opportunity to improve mix by, for example, phasing out some cut-rate Internet channels such as opaque [ph]. So before I hand off to Vasant, I'd like to share a few more thoughts on 2011. Overall, I'm encouraged by our REVPAR trajectory in what appears to be the start of a multiyear recovery. For all the reasons we've been talking about, we remain bullish about our business over the long term. At the same time, we see a global economy that can be volatile and unpredictable. If current trends continue, we could expect to deliver worldwide REVPAR growth of 7% to 9% in 2011. With rate increases for group and corporate accounts and a better mix of business, REVPAR in 2011 will be increasingly driven by rate. This is in contrast to 2010, where REVPAR growth was driven by rising occupancy. Factoring all this in, we would deliver a baseline 2011 EBITDA in the range of $975 million to $1 billion. With more on that, let me turn over the call to Vasant.