Arne M. Sorenson
Management
Let’s stand back for a second and establish how little we know, how little I know. The cycle is overwhelmingly going to be driven by demand characteristics as well as supply characteristics. Demand is driven by economic activity generally. Global travel, business travel, group business, and the single biggest factor in the length of this cycle is something that we have absolutely no expertise about and no more visibility than you do, and that is how is the economy going to perform, primarily in the United States but how it is going to perform in the rest of the world where we are performing well? When we look at that data today, we don’t see any reason to presume that we don’t have a years worth of demand growth going forward. But to be fair, we don’t know a lot about that. That’s unique and we’re relying on what economists say and what we are seeing in the short-term and those sorts of things. On the supply side, we see very little relevant full service supply growth. Given that that’s the case today and given how long it takes to build full service hotels, get them permitted, constructed, opened, stabilized, we think we’ve got a good number of years where the supply threat, if you will, on the full service supply is not terribly relevant. So when you put those two things together, it would tell you that we think we’ve got some years left of positive run. Now, you won’t hear us saying -- we obviously are not in this call providing forecast for next year or giving you our new three-year plan or any of those sorts of things, but to state the obvious we are not going to see a years worth of 8% to 10% REVPAR growth. One of the reasons we probably saw those great years in 2004, 5 and 6 was we were making up some of the ground we lost in 2001, 2 and 3 where we dropped dramatically from where we had performed previously. Those comparisons all get tougher generally and so we’ll see more modest REVPAR growth but it ought to still be a pretty good equation going forward. Limited service is going to be probably a little bit different. We’ll probably see more supply growth over the next year or two, percentage wise, than we will in the full service segments. That may mean that their REVPAR numbers are tempered a bit but ultimately that’s going to depend a lot on what happens to that older limited service suburban product. When you look at the Smith travel data on midscale with food and beverage, which in many respects means old midscale hotels, the size of that segment has been shrinking. We may see that that continues to shrink and the shrinkage accelerates as we see more of this new built, purposeful product coming out.