Arden Lee
Analyst · Cantor Fitzgerald. You may proceed.
Yes. Yes. And so again, as we think about the back half, I'll circle back to what I said earlier I think in response to another question, which is -- we don't like to be in a position where we're banking on factors that are outside of our control, right? And in Q2, the piece that we didn't anticipate that was outside of our control, like we talked about, was the financial health of our client base. And so for us, again, as we thought through in this type of environment, where do we want to make sure that we're rightsizing our spend and investing against the things that have the highest visibility of return, we wanted to make sure that we were planning against the scenario where again, we measure twice cut lines. And so for us, that was extrapolating out, not only the financial challenges that our clients are having in the back half, meaning folks that we put on payment plans or unpublished assuming that they're not coming back on the platform or to the extent that they downgraded the spend that they're not -- we're not assuming that they're re-upping at levels that they were previously at. We're also assuming that end markets continue to decline. And like we've also talked about before our growth isn't a function of end market growth. But again end market health impacts client financial has, right? And then the last piece that we're just eyes wide open about, as we talked about is, consumer -- the risk of a consumer demand pullback. Now, we've also said, we haven't seen it just yet in our data, right? So, if you look at different data that we track on our marketplace and orders for example that are placed in the marketplace, we haven't seen evidence of any kind of consumer pullback, but we just think it's prudent to bake in some cushion related to that. Now, where our quarter-to-date as we mentioned as you flagged is up mid-single digits, now, we expect that there will be risk in Q3, Q4 as we planned against. If that doesn't materialize, however, it will be a function of one, two or three of the following, which is, a, end markets don't decline to the extent that you saw in Q2, in Q3 or Q4. B, we have clients that currently are constrained in terms of liquidity and access to capital that have kind of managed their operations to a point where they are more liquid. And c, we continue to see the same type of consumer health that we're currently seeing.