Philip Lynch
Analyst · Jefferies
Thanks, Collette. Since our last earnings call, our digital products and experiences team continued to build upon the strong performance we achieved in the first half of the year and this momentum continues into fiscal 2023. We achieved record results in multiple club KPIs, including engagement, total video views, daily average users, new digital subscribers, new app registrations and importantly, e-commerce revenues. Strong e-commerce sales were driven by record sales of new kits supported by compelling digital content. United Direct, our online store, had its biggest ever year with website traffic, up 73%. E-commerce sales for the full fiscal year were nearly double the revenue generated in prior year due to the strong collaboration of our retail, digital marketing, CRM and content teams and due to investment in technologies which will continue to enhance our e-commerce operations in the future. We also achieved record first week sales for our 2022-23 Home and Away kits which launched in July. Through social media, we continue to directly engage with our fans around the world and we achieved 2.8 billion digital interactions, a 72% increase relative to the prior fiscal year, designating Manchester United as the number one most engaged club or sports team on social media worldwide. And to put this into context, this is more social interactions than every team combined in any of the 4 major U.S. sports leagues and more interactions than other major sports properties, including the Indian Premier League, Formula One and USC. We also broke a club record this year in video with over 8.5 billion video views, the most for any sports team globally. We will continue to expand to new formats and platforms to directly connect with our fans around the world. On our owned and operated platforms, the evolution of our industry-leading mobile app continued with the full rollout of our enhanced Club app this past quarter which allows us to deliver more world-class, seamless MU content with increased fan interactivity. Integration of MUTV within the core Club app has been a success, contributing to record video views on our platforms. Fans around the world from the Stretford End at Old Trafford to Indonesia can now experience the very best of our club's video content, including every single united match since 1992. We are proud to highlight that fan downloads have pushed our app to the number one most downloaded in the sports category in over 100 markets globally. In addition, our app was the most used Sports Club app for the 2021-'22 season with more average monthly active users than the next 2 biggest Premier League clubs combined. For the fourth quarter, our app experienced a 31% increase in average daily active users versus the prior fiscal year, again, another club record. This was in part driven by our summer tour which my colleagues earlier, positively highlighted and I'll echo those sentiments as our summer tour contributed to a record number of registrations for our app as it was the only place to view our tour matches live. We will also be focused on rolling out more new and exciting content via our app and we have an array of exciting projects in the works, including the launch of 2 additional podcast brands which fans can now access directly via our app. Fans are now also able to access MUTV via their Samsung and Sony Smart TVs. In addition to Apple TV, Xbox, Amazon Fire and Roku as part of the club's efforts to increase accessibility of Manchester United content. In the upcoming months, we plan to further expand our Connected TV rollout to extend to other smart TV models as well. We currently renewed our agreement with Sky for the distribution of the linear MUTV channel in the U.K. and Ireland and this partnership makes MUTV available to Sky's 12 million pay TV subscribers. Our linear television network continues to be the most subscribed football channel in the United Kingdom. And through our linear partners, we now have access to over 71 territories and continue to pursue prospects to expand MUTV's footprint. From our 220 million plus social media followers to our owned and operated media and content platforms, including our industry-leading club, our fans enjoy a 360-degree digital experience, fueled by constant content creation. Enhancing and evolving our digital capabilities and engagement continues to represent a massive opportunity for us and for our fans. It also enables us to better provide fans with features, experiences and products that express our fans enduring passion for this cloud. And to give you just a brief update on our longer-term digital strategy, Manchester United will continue to explore more innovative opportunities to strategically leverage our IP, opportunities that are always guided by a fan-centric point of view. In collaboration with our partnership with Tezos, we are exploring a range of blockchain-enabled fan offerings, including digital collectibles, among other digital products with a primary focus on fan utility and we will have more info to share on that front in the coming months. I'll now hand the call over to Victoria Timpson for an overview of alliances and partnerships. Thank you.