Jackson Hsieh
Analyst · Piper Sandler.
I guess the way I would describe it -- look, I can't describe what happened here before. I can only tell you where I see it today and have the confidence of executing in my prior job where I was at. It really starts with our re-ranking of our properties, which we've done. And the way I would think about it is I have a third bucket of opportunities whereby if I raise equity in order to kind of rightsize the balance sheet, I'm kind of hurting myself because those are not going to be assets in the long term that probably a part of the portfolio.
They're absolutely vital right now over the next 3 to 4 years as the cash flow from those properties are supporting a lot of the other initiatives within the fortress and Steady-Eddie category of assets. To try to just only issue equity, I feel like what you'd be doing is overequitizing assets that don't make sense for us strategically long term. They're not going to be thriving retail centers or they've -- and when we think about how we rank assets, here at the company, and this is obviously new. We obviously look at NOI and FFO per share, look at what drives traffic and sales, sales per square foot traffic, obviously, sales but market position is really critical.
The competitors strength of a center, tenant demand of a center, anchor strength, the physical quality. What's happening in the trade area, what are the dynamic -- market dynamics within the city itself, shrink, crime, are we aligned with our JV partner. And then there's a lot of, what I call, unique factors in our ranking system that would rank a property down. Too much debt is on a ground lease, what could make it up, it go up is development potential.
So what I would tell you in that long kind of answer, Alex, is, of the 44 properties, there is a subset where they just don't rank well for us. And so to raise equity to rightsize the corporate entity, we wouldn't be putting dollars there anyway. So I hope that kind of answers the question.
And that's why I feel like the solution we have at hand is it's going to be less dilutive. We're going to get to the same place, and we're going to actually put the dollars where they're going to impact us and our shareholders the most.