Ajaypal S. Banga
Analyst · Darrin Peller with Barclays Capital
So the fact is that we had a lower market share in some of these markets, as you know, and that's what we are basically trying to win back deals in. The Ireland deal win is the beginnings of what we hope will turn our business around Ireland, but it's going to be a 2, 3, 4, 5 year slog because typically, deals with the other banks have signed up with competitive brands for certain number of year at a time. So I kind of tend to view these as building blocks, and I tend to view our business and approach to selling in these countries as building the right relationships, bringing value to these clients and starting to win small business and the ones that have large business tie-ups with competitors, and then wait for our opportunity to get a bigger deal with them. That's true of every market around the world. What you're seeing in us in the last couple of years is an engagement with issuers and merchants both -- both financial institution issuers and non-FI issuers, as well as merchants around the world to build our position and our relationship with them. So we're in the right place, we're trying to take advantage of opportunities as they come up. It's nothing more strategic or rocket science than that. It's global fashion selling. Now, as far as what's going on in The Netherlands is concerned, The Netherlands in particular was a large, onetime switch of the way in which those transactions are processed from a local debit switch to us. Now that's giving us a lot of benefit in lap. We're working on other such things in SEPA, as a whole, in the European area, our -- actually our transactions seen are up 280% over the prior quarter, which by the way, is similar to the number in the prior quarter. The fact is we are beginning to see transactions in France and Belgium and Germany and Italy, not with the same kind of impact as The Netherlands mass movement, but we're beginning to see them. So I think we are on the spot of building our business brick-by-brick and deal-by-deal, and what we're getting is the result of that. So I wouldn't conclude that there's some dramatic thing that's going to happen tomorrow, neither would I conclude that the runway is nearing anywhere near an end. We've got a lot of market share to gain and bigger than that, we've got this whole fight against cash, which is where our real growth is coming from. So we've got both things to do here, but it's going to take years to fulfill that strategy.