Ajay Banga
Analyst · Morgan Stanley
Well, let's see, what are we doing internally? Everything from recruiting and promoting a number of people into jobs that allow this focus that we're talking about to show up. So we've got a whole bunch of people focused on new channels and new clients and customers, we call that our business development function. So a portion of our sales force, both existing people and new people, have been redirected towards that, hence, the effort against governments and telcos and transit operators and merchants as businesses. We've also invested some amount of resources in beefing up our capability in the e-Commerce and mobile space. We're looking at our entire data and figuring out how to make more use of that data. In our Advisors' [MasterCard Advisors] space, we have reclassified Advisors business to bring it closer to our sales force in a number of the regions, so that we can bring what I consider to be a competitive advantage with Advisors at the front end of our sales force. A number banks, as we talked about on Investor Day, do not have access to thousands of people who will give them great insight into portfolio management, we can do that. We have Advisors sales force. Similarly, we've created MasterCard Labs as a way of driving innovation. I think the earlier conversation we had about mobile phones and e-Commerce and those kinds of biometrics in India for payments requires a company that was otherwise very focused on the perfection of its delivery, the reliability of our clearing authorization and settlement system to find a way to take some thoughtful risks on investing in ideas. Out of 10 ideas, eight will probably not do well. And I'm going to have to learn how to cut the cord a little bit fast and smart, while investing in the other two. And so there's a lot of things going here, Adam, and I just gave you a few examples of channels and products and innovation and the kind of people that are focused on it. There's also a great interest that I have, in my own way of looking at business, where I believe that business is earned at the client's office and with their customers. And so, I'm determined to be out there meeting my clients, meeting regulators, meeting opinion leaders and helping to make regulators and opinion leaders on the ground in different countries view MasterCard as a part of the way they grow commerce in their country, rather than a foreign company that merely exist to be able to facilitate its own profitability. I think a lot of -- what I just said has a lot of stuff buried in it, but this is something you'll see unfolding over the next couple of years. I want to make real meaning of the slogan, heart of commerce, not just a statement, a real meaning of that slogan. That's what MasterCard wants to be, at the heart of commerce.