Thanks, Brandon. It's a great question. We got asked it every day and I read a new article every day on all the great things it's going to solve. So let's step back in blockchain, we think it's a very exciting technology. We're currently using blockchain technology in our products. We've invested in this business for a few years now and we think it's a great technology that will help our business. I would step back from what are the problems that we're trying to solve or what are the opportunities that blockchain specifically brings to the Ticketing business. One of the great advantages in the industry is when we went from a TDF to a digital ticket, we unlocked a lot of what you keep reading about the blockchain is going to do in the future. So the digital ticket or your mobile ticket that you are now buying has solved the biggest problem that unlocked we've been talking about this for two years Identity. Identity for us, the fan, the artist, the team and the venue knowing who sits on that seat, who is actually coming to the venue, having a communication directly with them, having a verified ticket, being able to trade that ticket, putting rules on that ticket. We currently do that now. If you want to, can you transfer it with a certain cap, all of those things that content could decide to do if they wanted to with the digital ticket. And the service fee, I read about being reduced. I mean the service fee could be reduced tomorrow. It's just a function of the venue, not the ticket company. So digital ticket and moving from the old TDF model that historically around the industry has been achieved to date, we've been talking the last couple of years about the progression of adoption. COVID obviously has really sped that up. Most tickets access now does not want to be in the contact business, so having a ticket on your mobile phone, walking into that venue and then being able to buy a drink, communicate with each other, upsell, you name the ideas when you have a direct communication with your fan, those are all being unlocked right now by sports teams, by venues and artists. So we think the blockchain technology is a great part of a technology solution to keep providing a better communication and identity platform for the fan. But that's already in place. There is nothing blockchain would bring to that that we can't or others currently achieved. So we'll continue to lose blockchain to supplement and augment our platform, and continue to look to be better at it. And we think it's a great opportunity in ticketing, just getting this full access. I would step back and Brandon, you and I've talked about this before in terms of what does the ticket company do? I mean, quite honestly, selling the ticket is the easiest part of being a ticketing company. When we talk to clients, they don't pick us because we can sell a ticket. They pick us because we have market -- marketing and distribution reach. They pick us because we have one of the largest marketplaces in the world to help them sell tickets. They pick us because we have a secured great technology platform they can plug-and-play with their APIs and their databases and their consumer needs. And they also pick us because it's a financing mechanism. A ticketing business is about financing the venues and exchanging that for ticketing rights. So it's a full bundle to be a ticketing company, and that's what Ticketmaster has delivered so successfully for so many years. And we'll continue to think lead with blockchain and bringing identity and all of the transparency and benefit but now having that ticket with an ownership to market.