Ron Brown
Analyst · ROTH Capital Partners. Your line is now open
Thank you, Jim. As you probably are aware, Crawford Lipsey and I both joined LSI in late April shortly after arriving, we had the opportunity to attend LightFair, it’s the largest lighting still in North America held at McCormick center in Chicago and we saw many of our competitors there, as well as our top-notch sales team in action. Over the past few months we met with a number of our customers and sales reps towards several LSI manufacturing facilities engaged with many of our dedicated LSI team members across the country. I can assure you that everyone on the LSI team is committed to not only doing their jobs, but they are committed to doing them extremely well. This company has an incredible group of talented leaders and professionals who very much want to grow LSI. And we have a combination of capabilities and lighting graphics, digital signage control and IoT technologies that enables us to serve your customers better than anyone else in the markets we serve, and lot of key ingredients for a high performance and successful company. It sounds like a great company; well it is, so why do we need to change anything? As you are aware, the board decided back in April that our shareholders and employees deserve to be part of a growing company taking advantage of market opportunities with technologies and innovation. The Board's decision to put in place a new CEO to take LSI to the next level is certainly the right move. Having the right leadership in place is critical, and the search for the permanent CEO is progressing. But we’re not going to sit and wait before making what we feel are necessary changes to move the business forward. In order to maximize the full potential of LSI, we are putting in place a structure and aligning the organization in a way that enables us to capitalize on the market opportunities available to LSI. To move the company forward, we must combine our existing strength, with new and emerging technologies to provide innovative solutions for our customers. We have been operating as three separate businesses. I could actually argue that we've been operating as many as six different businesses if we include our incubator businesses, which have their own sales and marketing organizations. Each one was focused on providing the best products and services for their own specific customers. With this silos organization structure the value of providing a fully integrated solution, including packaging the full scope of LSI’s capabilities was not being completely realized, and probably needless to say, the efficiencies that come along with operating as one organization were also not being realized. And so, we are now organizing into one LSI, an LSI where we are experts in the markets we serve, and our customers can understand the full value we can bring to them. As you saw on this morning's announcement, we have created two new senior positions, which will help lead our transformation. One is the Chief Commercial Officer responsible for leading LSI sales organizations and market channels for all of LSI’s products, technologies and services. Jeff Croskey is at Chief Commercial Officer. As President of LSI’s graphic segment last year, his team grew sales 13% and earning 61%. And we look forward to Jeff leading all LSI’s professional sales teams and customer service resources to provide our customers with innovative solutions to enable stronger growth for LSI overall. The other key leadership position is a Chief Marketing officer. His responsibilities will be to manage LSI marketing efforts, including understanding market demands and customer need and leading LSI’s new product development. A search is currently being conducted for the Chief Marketing Officer and in the meantime, our COO Crawford Lipsey will oversee these responsibilities. A critical function under this Chief Marketing Officer is new product development. John Bagwell will become Senior Vice President of product development management for all of LSI’s product and technologies. John most recently served as President of Atlas Lighting. Prior to that, he led several of LSI’s technology businesses. We feel that John's past experiences with LSI and Atlas as well as his marketing and leadership roles in prior companies are valuable in his ability to bring together all of LSI’s product development functions. Additionally, we are organizing our sales teams around key markets where LSI’s approach to funding integrated solutions for our customers will be successful. For example, Robin Hood was been with LSI for over 20 years and is known and respected throughout the petroleum industry will be responsible for all LSI customer and sales channel development for the petroleum market. Jordan Spychala, who has served as Vice President of Niche Markets for LSI’s lighting business will now be VP of Strategic Markets for all LSI products and have a responsibility for the leaders of several other key markets. One of these key markets is the automotive market. Joanna Ducker who is highly regarded by our automotive customers will lead sales and channel development for this important legacy vertical for all LSI Technologies products and services. And all of these individuals plus several others are now part of Jeff Croskey’s sales leadership team. So we are doing a lot to structure our sales around a market-driven organization. At the same time, we are moving forward to streamline responsibilities and other areas of the business to become more responsive to changing market trends. For example, responsibilities for procurement, sourcing and logistics have been spread through multiple areas in businesses within LSI. This is all now being organized under the leadership of Sylvia Astrop, who has been promoted to Senior VP of Global Sourcing. Sylvia has been successful in effectively managing LSI’s material costs, despite market and trade pressures, and we look forward to Sylvia’s leadership in bringing together all sourcing procurement and logistics functions within LSI under one organization. We intend to move LSI forward to being a stronger company, a company where our customers value more than anyone else in the industry. While a lot of work still needs to be done, I think that you can see that we are certainly not sitting still. I would like to thank everyone on the call for your interest in LSI. I would also like to thank the entire LSI team for their commitment of serving our customers and providing better returns for our shareholders. Operator at this time, we’d like to open up the call for questions.