Jay Xiao
Analyst · Lucy Li from Goldman Sachs
So Lucy, with regards to your two questions. Jay can address the first two and then our other colleagues can address the others. On the customer acquisitions, as you know, our methods are quite different from our peers'. We have much higher requirements out of our customers and we're definitely not in the subprime market. We require our customers to have a stable passive growth. We expect them to have high growth and we expect our customers to be our long-term customers. So hence, we built up a complete system of customer acquisition that's designed around that. Whether it's the e-commerce, depending on what you sell, what you sell will attract a certain type of people, and we've been sure to make sure that what we're selling attracts the right type of people. Also, we have our 1,000-plus ground sales force who are going to the offices and other areas where young, white collar workers are congregating so that we can acquire the high-quality customers that we want. And as you know, in the past, this has been a key to our customer acquisition, which is the fact that young customers are very, very social. So hence, we've established, for a very long time now, a very stable system for referrals for the young customers to refer to each other. Now that said, aside from our existing channels, which we just mentioned, we do have additional new channels. So for example, we are working more with third-party e-commerce solutions providers and we're engaging their educated young adult customers. But we're certainly targeting those e-commerce providers that are serving, in particular, our customer cohort. And by providing the financing for those platforms, we're actually raising the sales, of course, for those particular e-commerce platforms. So on one hand, it helps us get customers. On the other hand, it improves the sales of our partners, and this is also a low-cost method for acquiring customers. Overall, as you can see, our customer acquisition typically is about 30% growth year-on-year. Now that said, outlook for the immediate future, of course, as it has been in the past for us, is not driven by acquiring new customers. The outlook is instead driven by the growth of our existing customers. So hence, the model here is a little bit different. Now with regards to your second question about institutions and potentially losing customers to institutions, it's probably worth pointing out again that we've worked with institutions for a long time. It's not this year or recently that we just started cultivating institutional relationships. We've been engaging with them for a couple of years now and hence, this is a situation we're very familiar and we're very familiar with dealing with. And a lot of it is ultimately, we make sure that our customer has the habit of coming to our app and engaging to us - with us. We make sure that our engagement with our customers is better so that they don't migrate. And ultimately, we have to ensure that our customers are stickier. Now that said, institutions themselves, quite often, don't want to take the steps to engage in these types of businesses because it's complicated, it's difficult to engage with educated young adults. Instead, they quite often do prefer what we give them, which is a very, very stable and good part of the economics. So hence, this is something that is actually potentially a natural state that given the limited ability of institutions to serve our educated young adult customers and to engage with them properly, because it is tough, this is probably in fact the ideal situation, whereby, we're the lead engager and they're the funding provider. And what we said just now about working with the institutions and stickiness, et cetera, that's actually also the same, quite often, with the major platforms. Ultimately, if we can deal with our customers better, if we can provide them with better service and cultivate the better habits to make sure that the customer is stickier, then they definitely won't migrate. Yes, Lucy, with regards to two of your other questions. In terms of the concentration of funding sources, as a whole, we do try actively to diversify. So that we're not reliant on any single funding partner. So hence, as a result of that, there's definitely a lack of concentration among our funding sources and funding partners. Regarding the concerns or the potential regulations about local banks potentially not being able to lend outside of their region or region of jurisdiction, it's probably worth pointing out that now as mentioned earlier, we have over 100 institutional funding partners over the country. We're aware of the potential for such a role, but we also have major national banks who are our funding partners. In addition, we are also in anticipation for any potential changes cultivating relationships with more and more regional banks. So that when and if, and perhaps the emphasis should be on if right now, any new regulations emerge on this front, it will be like other times when new regulations emerge. We should be able to manage it relatively smoothly, if not completely smoothly with limited or even no impact to our underlying business, as has happened in general in the past. So in short, we're prepared. We're prepared for anything that might happen on that front. Now that said, whether the rule will come out or whether there's anything that's being decided or what's the time horizon from that, we haven't heard anything new. So it's definitely still up in the air right now.