Brad Stone, Executive Vice President
Analyst · Lehman Brothers, please proceed
I think I’ll answer that question as well. As Bill pointed out in the presentation, we’ve added a lot of products. We’re kind of feeling our way through that process. A couple of recent good examples are the poker room. We opened the poker room and we actually lost money on that in the second quarter as we ramped that up. July, for example, we see it becoming profitable and reasonably profitable. As we get comfortable with that business, we grow the recognition that we have poker and we get efficient in our operations. Regarding a similar condition with the 450,000 square feet of meeting space we expanded, we’re feeling our way through that, so we found quite frankly while we’ve increased revenue in the catering side, the space we added is frankly not real efficient for us in the sense that we opened it prior to the infrastructure, which is supported by the Palazzo; in other words that 80,000 square feet ballroom that we have up on the fourth floor of that space doesn’t have a kitchen, for example. That kitchen is behind us about a year as we continue to develop and build the Palazzo resort. So, in the meantime, it becomes relatively expensive and we’ve seen some impact on our margins. In the short term, we’ll be more careful about what kind of events we book in that incremental space to improve our margins in the short term, but again that’s something once the infrastructure is in place and our cost of operating what is currently somewhat an inefficient space, that should improve our margins. Certainly, as we open our shell rooms with room and roof opened several months before this quarter started and obviously Phantom we opened in mid June, we’ve borne some expenses there without necessarily the benefit of the revenues, and we’ve had some inefficiencies in both those theaters and we see Blue Man starting to ramp up nicely. We have tremendous hopes based on the reviews and feedback on the fanfare, but again that will take some time as with any new product the feeling out the proper staffing levels that we supported with and of course growing the revenues as those products get marketed. So, I think in general we have a lot of new products, we’re very fortunate to have that product, but we’re finding that we can do some things better and we’ve got some challenges, and we’re ready and willing and able t as we have in the past to attack those challenges and make those venues very profitable.