Thanks, Jon. I mean, you and I go back a long way. I think I met you when I owned atmosphere films, and I had a slate of television and moment. I was very fortunate, those films turned out to be one or turned out to the move the movie 300, and the other 1 turned out to be. And we did well over $1 billion of revenues. Here's the beauty of this model. You take a podcast like Barnam Town. My partner and Board member, Patrick Waxberger, one of the great creatives of content Maven the Street, just won an Academy work for, created Twilight, Lala Land, came to us with a show called Town, okay? An amazing story, right? I'll make it really brief, but 300 people little town for any of you old enough to know this band called, a plan at in this little town of 300 people out Carolina, and all of a sudden, everybody explodes and becomes rich. Much coming out of the little money is coming out of their pockets. So how much money is created system. And of course, what happens and CIA and FBI and drug enforcement and tax authorities and so on. There's a little counter 300 people. That show I highly believe it's going to become the bidding work for the streaming networks. It's the story of Pablo Escobar infiltrating in little town in North Carolina. And for anyone who has an opportunity to listen to it, I think you got to really enjoy it. You've seen the shale seeing any of these true Triumph type shows. This is one of the best I've ever seen. And I think that's 1 of our 4 shows we've announced so far. Stay tuned because there's going to be a lot more announced any minute now. These 4 are all in this quarter, right? Opportunists, Digilanthia has already sold to a major studio. They just wired a $70,000 just to start with. So John, when you look at these things, you're going to start to get production money, you're going to start to get back-end money. And as we grow it, we expect to do 10 to 12 of those shows a year, which we're doing anyway, right? They're on our platform. Make some money of the podcast, but then sell to that second window where there's no risk in Netflix or Apple or Amazon or HBO buys the rights to it. And we sit there with the catchers met and collect money for the rest of our lives. I'm very fortunate when I did 300, it's now almost 20 years. Those royalty checks come into life. And so this really exciting next generation of where podcast is going.