Yes, absolutely. I mean just -- again, we're a creator-first platform, right? The more original program we put on, right, the stronger our offering is. And as I articulated on the call, we're the lowest cost provider. So we're one-third of the price of our competitors. In some cases, we're one-tenth of the price, as you know, with Sirius Radio. So we're an average of under $3.5 a month. And the reason we can do that is because we have so much original programming. The more original program we come on, the better margins we're going to have. The more revenue streams that we can drive from the same piece of content, right, the more money we can make. When we see that Adam Carolla and we go from, right, he is a -- he started as a radio guy, radio to podcasting to pay-per-view, right, now add into that, and merchandising. And we're about to launch multiple different products that are in conjunction and ownership with our talent, with very little risk in the company and huge massive upside. You watch everyone from Kim Kardashian to George Clooney to McGregor have all built this business, Rihanna, have all built this business with $1 billion-plus numbers on them, right? And they built them off the backs to their social media. And I don't think that trend is ever changing ever again, right? As you see it, these superstar talents these creators have over 100 million followers, they get up the same amount of people watching content on a daily basis that the Super Bowl has one day a year. So we're going to continue to do that. And you're going to see a big push for that additional revenue stream coming from those same creators across audio, podcasts and social media and our overall platform. So everything you're watching us do is build communities and those communities just keep getting bigger and bigger. And what Kit and the team have done so brilliantly is they cross over between that community, right, and now you have T-Pain doing a podcast, right? So, we have a music artist doing it. We did the same thing with Pitbull. You're going to see more and more of that, more of the crossover and pop culture that gets more and more exciting every day.