Robert Ellin
Analyst · JMP.
And I think Norm, if you don't mind, I'll just jump in for a minute. One of the exciting things about adding Pitbull to the lineup is, is he crosses over all 5 of the different subsidiaries of our company, right? From audio to live streaming to over-the-top to podcasting to pay-per-view. And that's really a unique model that each one of those has a moonshot of their own, right? And the TAM on them is the biggest of anything I've ever been involved in. We've combined them together to give you the opportunity across both and with the skill sets of these 2 teams, we can cross-promote and sell and keep making more money off of the same content. So a really unique opportunity. And I think that Pitbull is just the beginning of music artists, fans who will join our platform, right, because we're the only artist-centric platform that is fully focused on the artist first and focused on their super fans and giving them an opportunity to participate in everything from a piece of the subscription, to a piece of the sponsorship, to a piece of the ownership of the -- of their business. And in doing that, you get a long-term relationship versus a short-term, just like we did with Pitbull, and we did with Nas and we did with Nelly and we did with Jeremiah. And you're going to see more and more of those Artist First deals. And if you look at the social media numbers globally, artists are the biggest social media stars in the world. Seventy-five of the top 100 are artists and bands, 750 of the top 1,000 are artists and bands. And so we want to have a few of those that really share the same passion around unification as well as building franchises. And with Norman joining and the franchises he has, we have multiple different franchises now within our business from LiveZone or SportsCenter of Music or our authentic news, that news programming that's been missing for 25 years in music, the Music Lives, right, which Dermot helped to build a platform that is literally -- it's the biggest festival probably ever done in history, right, all done digitally to Shaquille O'Neil and T.I. and Adam Carolla. So we're going to keep building franchises, and we're going to keep treating the artists right. This is going to be a word that we're going to be hearing every time you hear from this company, is Artist First, Talent First.