Laurent Potdevin
Analyst · Cowen
Thank you, Chris, and good morning, everyone. I am pleased to share with you today the results of a successful first quarter. I will start by offering a few highlights of the quarter, and I will then provide insights on our continued progress towards our 5-year plan, including each of the 4 growth strategies that were outlined on our last call. Stuart will then provide details on financials and our updated outlook for the balance of the year.
We experienced continued momentum in Q1 that was the result of comp sales increases and gross margin improvements that exceeded our projections. Most relevant, we saw inventory levels get in line with our sales trend while exceeding gross margin expectations. We delivered Q1 revenues of $496 million, gross margin over 48% and adjusted EPS up $0.30, which included $0.06 of net FX pressure, primarily due to significant FX revaluation losses that we incurred as a result of the strengthening Canadian dollar in Q1, which Stuart will expand upon.
While we are pleased to see the gross margin recovery in Q1 exceed what we had planned for, the continued recovery we are experiencing into the early weeks of Q2 is a validation of our team's work across our entire supply chain from design to in-store delivery. Our foundational work over the last year is paying off, and the earnings recovery we have planned for 2016 is taking shape. Likewise, with inventories now back in line, we have removed this strain on the business and are positioned to bring our innovation platform and our design vision to life powerfully, both in stores and online.
While store traffic comp wasn't as strong in Q1 as in Q4, we delivered a total revenue increase on a constant currency basis of 19%, driven by an 8% combined comp, the result of continued positive comps in our stores and e-commerce growth in the high teens.
Given the retail macro environment, driving traffic has been a focus and continues to be one. The aligned product launch is a great example of the inherent success in combining innovation, storytelling, education and visual merchandising across channels. This launch drove traffic while enhancing brand engagement and margin. You will see more holistic product launches in the months to come as we deliver new styles and innovative fabrics across categories and genders.
Looking broadly across our business, we saw solid performance in key product categories as well as continued momentum across channels and geographies. We posted a 21% increase in our men's category, the sixth consecutive quarter of growth above 15%, and we posted another double-digit comp in women's bottoms as the success of our innovation continues to delight our guests around the world.
By channel, our stores delivered another strong positive comp, marking 4 consecutive quarters of positive comps. In Canada, where we have the most brand awareness, our guest loyalty was a catalyst in delivering a particularly strong trend. As a result, we posted a higher store comp than our U.S. store, which clearly made our Canadian team incredibly proud. Globally, online sales increased 18% in Q1 on top of a 31% increase in the first quarter of last year, a penetration of nearly 20% of the total business.
These results put us on track to achieve our long-term vision. Operational excellence and building a sustainable high-performance culture have been a strategic focus for the past couple of years. I couldn't be more thrilled with the results we're seeing across all functions at lululemon. Specifically, and as it relates to supply chain, I am proud of the team's accomplishment in building a scalable foundation as we grow into a global, iconic brand. There is still work to do, and yet our accomplishments are reflected in the improved gross margin performance.
On our Q4 call, we outlined 4 key growth strategies for 2016 and the next 5 years that will deliver revenue growth that doubles our 2015 (sic) [ 2016 ] sales and earnings growth that will more than double during the same period.
Q1 marks solid progress against these goals, which I will touch on specifically now. As a reminder, these 4 strategies were product innovation across current and new categories, reaching our full North American potential, building and leveraging a digital culture and building our global footprint through international expansion.
First, and with product innovation. We see tremendous guest response when we lead with innovation and articulate a unique functional point of view. We deliver our best work by never compromising and solving problems for athletes and yogis while being focused on craftsmanship and design. Our ambassadors are our local heroes and a unique source of inspiration. These individuals reflect our culture, share our core values, test our product to their limits, provide us with invaluable feedback and inspire us to create the best product for athletes and yogis.
We recently hosted our annual Ambassador Summit in Whistler with 100 ambassadors from 9 countries around the world. Our collaboration with these athletes will continue to drive future innovations throughout 2016 and beyond. I recently had a chance to review the first prototypes of the winter 2016 season, and I'm really looking forward to our guests experiencing the powerful combination of function and fashion that Lee Holman, Tom Waller and the team are about to deliver. In July, we will cheer our athletes on their journey to Rio. On July 20, in Toronto, we will officially unveil the 2016 Canadian beach volleyball team equipment that all beach volleyball players representing Canada will wear while competing at the 2016 Summer Olympic Games in Rio. This summer will mark the first Olympic Games where lululemon has partnered with Canada's beach volleyball team to create one-of-a-kind equipment designed specifically for them. The custom gear was developed with real-time feedback from the athletes of the Canadian women's and men's beach volleyball team. Rigorous tests in on-court and in-house at lululemon's whitespace resulted in the ultimate designs that will allow the athletes to perform at their best, without distraction, while looking fantastic.
As it relates to Q1, we saw improvement in the women's tops category, which comps positively and continues to gain momentum. A standout in the quarter was our Swiftly franchise. The performance of the Swiftly was bolstered by the introduction of True Black, a fabric and yarn innovation that achieves a unique depth of color. We also extended our bra assortment, giving our guests more option, both from a support and design standpoint.
And last but not least, our Fast Turn team, which is set up to bring product to life on shorter lead times, continues to be an important part of our strategy. A perfect example of the agility Fast Turn affords us is the success we saw in our Making Moves collection.
In men's, we continue to see strong performance in our core franchises with new silhouettes in our seamless program and continued strength in our pants category driving strong comp. And with [indiscernible] across men's and women, we are focused on driving the men's sweat category and bringing new fabric innovation and styles to markets throughout our assortments.
This month, we're excited to introduce the ABC construction that was pioneered with the ABC pant into more men's style to keep our male guests distraction-free throughout the day.
Turning next to our second growth driver, reaching our full North American potential. In Q1, we opened 2 new lululemon stores, along with 6 new ivivva locations. This supported our total square footage growth in Q1 of 18%, keeping pace towards our 12% annual goal. We also saw strong performance from recent key store optimization projects, including our Prudential Center store in Boston, our Northbrook Court store just outside Chicago and our Chinook expansion in Calgary.
These optimizations represent an essential element of our realistic strategy to best meet guest demand. And as our e-commerce business accelerates, we continue to see potential to expand our physical presence through different formats in North America. And where we have opened new stores, we see a corresponding increase in e-commerce penetration, reflecting the importance of building guest-centric and channel-agnostic strategies.
As we have mentioned on previous calls, technology continues to be a very successful way for our educators to connect our guests to our entire inventory pool.
Our third growth strategy is building our digital ecosystem to deliver enhanced experiences anytime, anywhere and however our guests want to engage with lululemon. If you haven't already, I encourage all of you to visit our new environment at lululemon.com, which launched last month. The site now allows us to share richer community and product content with deeper storytelling that connects product design to our ambassadors and our local community. The site also features a streamlined checkout process to provide a better purchase experience. And our shop app now provides a functionality to see store product availability; therefore, giving our guests the option to get instant gratification by picking a product at their local store. Being able to turn on this incredible functionality is the result of leveraging our RFID technology, which gives us inventory accuracy at the store level above 98%.
In the second half of the year, we will fully roll out our CRM capabilities. We're moving quickly to test, implement and optimize our guest analytics engine and connect it with our digital marketing strategies.
Finally, our fourth growth driver, our international expansion. We continue to make progress as we build vibrant communities in key cities across Europe and Asia. We opened our first street-front location in Asia and first store in Singapore situated in an iconic and historic sub-house on Duxton Road. This multilevel store includes a community space perfectly designed to host community classes and events. We also opened our first Japanese showroom, which I visited a couple of weeks ago, located in Tokyo's Harajuku district and on the corner of Omotesando and Cat Street. At about 900 square feet, this showroom is already one of our strongest performing showrooms, validating our go-to-market strategy and the potential of the Japanese market.
At the beginning of May, we opened our first store in Seoul, Korea. I had the opportunity to attend the store opening and was inspired by the energy of the community as well as our entire team from our educators to our ambassadors.
And our IFC location in Hong Kong remains a highlight, producing about $5,000 in sales per square foot.
While our Tmall presence is growing very rapidly building brand awareness across China, our disciplined and thoughtful approach to market entry and brand awareness building remains a very powerful strategy to ensure we create authentic and long-lasting relationship with our communities as we continue to expand our global collective.
In Europe, we are pleased with the progress we made in the quarter and have some exciting developments on the horizon. We will open our first store in Zürich, Switzerland in July after great success with our showroom there over the past year. In the summer, we will be opening our first shop-in-shop in one of the world's premier shopping destinations in London. This location will allow us to build brand awareness and give our educators the opportunity to build the collective in a different environment.
Other brand-building opportunities are underway in London that we look forward to sharing with you on subsequent calls.
This is still just the beginning of our journey in Europe, and we are focused on winning in London. To support our growth strategies, our brand and community team continues to create brand resonance around the world.
Last week, we launched our Summer of Yoga tour in the U.S. We'll cover 7,500 miles of open road in 45 days, stopping at a dozen locations across the U.S. as well as select Wanderlust festivals. Each stop will include a yoga and meditation experience led by one of our ambassadors as well as a pop-up shop, featuring this year exclusive Wanderlust products.
And here in Vancouver, we are gearing up for the event of the year, the fifth annual SeaWheeze Half Marathon, happening Saturday, August 13. SeaWheeze clearly isn't your average half marathon. Heralded by SELF magazine as one of the best running races to sign up for in 2016, it is 13.1 miles of breathtaking scenery, salty ocean air and over 10,000 runners. This year's race sold out in 30 minutes. So if you're not running, there is always a Sunset Festival, an evening of yoga, music, dancing, food and of course, beer.
When it comes to the people at lululemon, what has always been exceptional is only getting better. Our educator installment as a turnover is at its lowest level ever in the brand's history, which is a testament to the commitment and investment we make in our people's development. Our leadership team is the strongest lululemon has ever assembled. It is global, diverse and a combination of people with tenure, combined with new additions to the team. Together, they provide the organization with deep experience and knowledge in design and innovation, vertical retail, digital as well as a real focus on culture, talent and operational excellence.
Last but not least, we have welcomed 2 great new additions to our board this year, and both are bringing talent, insight and energy to our discussion.
Kathryn Henry joins us with over 20 years of strategic IT and retail experience and is a longtime friend of lululemon, having previously served as Chief Information Officer. And Jon McNeill joined us in April and is President of Global Sales, Delivery and Service for Tesla Motors. He's one of the most respected leaders in America today, whose success as an entrepreneur has earned him a reputation as both an innovator and operational leader. Today, we have the right people throughout lululemon to support the execution of our strategic 5-year plan and invent future beyond 2020.
In conclusion, Q1 was a solid quarter for us. Our performance was driven by our unique business model, encompassing product innovation, engaging guest experiences and a passion for the communities we live in. As we look to the rest of 2016 and beyond, I am inspired by the progress we're making, in particular, the return to earnings growth, driven by gross margin expansion that we see taking shape in Q2. I am proud of our teams who have been relentlessly building the capabilities and infrastructure that will drive and sustain our long-term growth and profitability.
Celeste Burgoyne, our SVP of the Americas, is joining us this morning and is available to answer your questions later during the Q&A session.
And with that, I will now turn the call over to Stuart, who will review our financial results for the first quarter and provide guidance on the full fiscal year. Stuart?