Earnings Labs

Lululemon Athletica Inc. (LULU)

Q1 2013 Earnings Call· Mon, Jun 10, 2013

$142.54

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and thank you for standing by. And welcome to the lululemon athletica First Quarter 2013 Results Conference Call. [Operator Instructions] As a reminder, today's conference may be recorded. It's now my pleasure to turn the floor over to Therese Hayes. Please go ahead.

Therese Hayes

Analyst

Good afternoon, everybody, and thank you for joining us on our first quarter 2013 conference call. A copy of today's press release is available in the Investor Relations section of our website at lululemon.com or furnished on Form 8-K with the SEC and available on the commission's website at sec.gov. Shortly after we end this morning -- or this afternoon, a recording of today's call will be available as a replay for 30 days, also available on the website. Hosting our call today is Christine Day, lululemon's CEO; and John Currie, our CFO. We would like to remind everyone, of course, that statements contained on this call, which are not historical facts, may be deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results might differ materially from those projected in such statements due to a number of risks and uncertainties, all of which are described in the company's filings with the SEC. We have about one hour for today's call. [Operator Instructions] And with that, I will turn it over to Christine.

Christine Day

Analyst

Thank you, Therese. Good afternoon, everyone, and thanks for joining us today to talk about our first quarter results. Today, we're joining you from Chicago, where we're holding our AGM and board meeting this week. Before we get into discussing the quarter, I would like to speak to the announcement we made today about my decision to step down from my CEO role here at lululemon. For me, personally, being a part of lululemon over the past 5.5 years has been an incredible journey. I am proud of building a world-class team that has produced one of the best growth, brand and profit stories in retail. The plans have been laid for the next 5 years and a vision for the next 10. I feel that the timing is now right to bring in the next CEO candidate who will drive that 10-year vision. The board has formed a search committee and is executing its CEO succession plan. While I will continue to lead the team until a successor is named, to ensure a smooth transition, in keeping with our efforts to be open and transparent, we are announcing this today so that the board can openly search for the next CEO. And now let's talk about the business. In a way, the past quarter has been one of the most important in our company's history. While we regret that we had a quality issue with our black luon, we are proud of the organization's ability to get luon delivered back into our stores within 90 days of having pulled it from our line, all the while keeping our guests happy and engaged with the brand. While we certainly understood the importance of quality control and running a tight sourcing operation, and we're working on upgrading our infrastructure and controls,…

John Currie

Analyst

Thanks, Christine. I'll begin by reviewing the details of our first quarter of 2013, and then I'll update you on our outlook for the second quarter and the full year of fiscal 2013. For the first quarter, total net revenue rose 21% to $345.8 million from $285.7 million in the first quarter of 2012. The increase in revenue was driven by comparable store sales growth of 7% on a constant dollar basis; the addition of 38 net new corporate-owned stores since Q1 of 2012, 29 of those new stores in the United States, 1 store in Canada, 6 in Australia, 1 in New Zealand and 1 ivivva store; direct-to-consumer sales, which increased by 40.4% or $15.5 million. If we included e-Commerce as a store in our comp calculations, our comps would be reported as 12% on a constant dollar basis and offset with a foreign exchange impact of a lower Canadian and Australian dollar, which had the effect of decreasing reported revenues by $2.6 million or 0.7%. The adverse impact on revenue of the luon issue was within the range of what we estimated when we guided last quarter. During the quarter, we opened 6 corporate-owned lululemon stores in the U.S. and 1 in Australia. We ended the quarter with 218 total stores versus 180 a year ago. There are 168 stores in our comp base, 39 of those in Canada, 105 in the United States, 18 in Australia and New Zealand and 6 ivivva stores. We also opened 3 international showrooms during the second quarter, 2 in the U.K. and 1 in Singapore, for a total of 6 in Asia and Europe at the end of Q1. At the end of the quarter, we operated a total of 51 showrooms, including 6 ivivva showrooms. Corporate-owned stores represented 77.9% of…

Operator

Operator

[Operator Instructions] And our first question will come from the line of Camilo Lyon with Canaccord Genuity.

Camilo Lyon

Analyst

Christine or John, I was hoping you could talk about what you're seeing over the last couple of weeks with the restocking of the luon back on the shelves. Has there been a release of the pent-up demand? Does the consumer understand that they're back -- that you're back in stock? And what is really the message that you're communicating to them about being in the greater in-stock position over the coming few weeks as the quarter starts to reach its end?

Christine Day

Analyst

I like -- we're doing a soft launch really of kind of our back in black, as all the stores get fully up to speed. And most importantly, the e-Commerce just really started to release its black stock this week. So you'll see us escalate the messages out and with an email and with some cute online things that will start happening towards the middle of the month.

Operator

Operator

Our next question will come from the line of Lindsay Drucker Mann with Goldman Sachs.

Lindsay Mann

Analyst

Christine, I was hoping you could give a little bit more detail on the reason for your departure and also a little bit more color on thoughts of succession plan.

Christine Day

Analyst

Great. This was a personal decision of mine. And look, it's never a perfect time to leave a company that you love. I've had a great run at lululemon over the past 5.5 years, and I'm really proud of what the team and I have accomplished. And now, as the company embarks really on that next 10-year vision, the timing is right to bring in a new person to lead. And I have complete confidence in the succession planning process. We have also a great leadership team in place. And I really look forward to welcoming the new CEO.

Operator

Operator

Our next question will come from Sharon Zackfia with William Blair.

Sharon Zackfia

Analyst

I was hoping, if you kind of go back before the luon shortage, there was a lot of discussion about ways to improve inventory flow and product mix, maybe localizing it more for markets in the back half of this year. Can you give us an update on kind of where you are with cross-channel visibility, some of the systems and the processes you're rolling out in the back half of this year that could better optimize sales?

Christine Day

Analyst

Yes. We -- the first step in that was changing the timing from a 3-season to a 4-season calendar, so we got more of the seasonal lines right. The next step is that we're now designing lines going forward, starting with spring of next year, that optimize hot markets and colder markets, as well as temperate climates. So that we can really address product at the right time and the right place. And so e-Commerce will have a fuller line. And then each store would have seasonally appropriate. And what will that will mean, for instance, is some of the things that we've learned this year, which showed up in the numbers, is if the line drops long pants in February, it's perfect for the colder climates but it's not perfect for Florida and LA. So by next February, what you'll see us doing is there'll be an actually timed release of product that's appropriate for the market. So we'll start lighter colors sooner in the south and hot climates. We'll start the transition to crops sooner in those markets, so we've built the capacity to design the lines for those specific drops and the systems that will allow us to flow and do store-level planning. And then we'll move into more of a localized, even a more localized buy strategy, as we move forward and a much more fuller integration of e-Commerce and stores. Some of the -- one guest experience system that we're putting together will allow a guest to order from the store and ship it to the store or their home. So we are moving to a one-inventory condition. But that will -- that's still a little further out.

Operator

Operator

Our next question will come from the line of Adrienne Tennant with Janney.

Adrienne Tennant

Analyst

First, Christine, thanks for all your hard work building the company over the past 5 years. Can you talk about the regions of growth outside the U.S. and Canada, specifically Northern Europe and Asia, as well as Australia? And what we should expect as far as sort of prepping the environment in those regions and how long before we were to see lulu move to opening stores?

Christine Day

Analyst

Okay. Well, we're very excited about very -- saw very strong opening with our Singapore showroom that we recently did and very excited about the licenses that we just received in China, which allows us to move forward with our showroom strategy there. We've seen very strong demand particularly in the Shanghai market for the product, and this allows us to go there. We're not as far along in securing a store site in Hong Kong as I'd like to be. It's proving a little more difficult to get the size and location of store than we had hoped. On the flip side, you're seeing us open more showrooms in London, and we're actively looking for our first sites in that marketplace. We've opened showrooms in Germany as well. So we feel very strongly about how those markets are performing. Our e-Commerce business is growing very nicely in those markets as well. So we're seeing the crossover effect from showrooms and strategic sales building into online sales, which is a key indicator of our ability to grow demand. So I would say that we're on track. And you'll see stores in the London market next year and that we're proceeding with building out as quickly as we can. Hong Kong, that's real estate dependent. But we will definitely be seeding more aggressively in Asia for showrooms.

Operator

Operator

Our next question will come from Lorraine Hutchinson with Bank of America.

Lorraine Maikis

Analyst

Just wanted to follow up on the gross margin commentaries. It sounds like some of the issues will linger over the next few quarters. And I was hoping that you could quantify how much of this is the spring styles that you'll need to clear and how much is ongoing supply chain costs that we should build into our longer-term targets?

John Currie

Analyst

Let's start with the longer-term supply chain costs. As I mentioned, we're investing in the quality teams for testing, both internal headcount and additional third-party testing. And we're building a raw material teams out. And through the balance of this year, that's going to amount to about $4.5 million with a similar run rate beyond that. Other factors, as I said, inventory is a little bit high relative to our desired number of forward weeks, which is similar to where we ended the year. And I talked about that in the last call. So we did some clearance of winter product in the spring season, which -- the timing worked out okay because it gave us an opportunity to put winter markdown product back in the stores and give the guest a reason to keep coming back even with the luon missing. But even with that, as I said, some of the spring styles didn't hit our plan. Some of the buy was to deep in some new styles. And so again, that's reflected in the gross margin guidance for the balance of the year. It's going to result in our product being marked down sort of closer to 15% versus our run rate that's been 10% to 12%. So it's not an enormous difference but it's a little bit chunkier coming into Q2.

Operator

Operator

Our next question will come from Kimberly Greenberger with Morgan Stanley.

Kimberly Greenberger

Analyst

John, I'm wondering if you can help us think about how to forecast inventory through the rest of the year. And as you reflect on the last couple of years at lulu, is this -- you talked about some misses in the spring product and product -- in styles that you'll need to save for the outlets. Is this a reflection of just some issues in execution this spring? Or is this something that you see on a normal seasonal basis?

John Currie

Analyst

No, I think it's a reflection on -- in -- some imperfections both in the buy and some of the design for the spring product, which really goes back 9 months earlier when it was placed. We do feel a lot better about the product coming in for the balance of the year.

Christine Day

Analyst

Yes. And I would just add some color to that. What we really saw was the color blocking. We did it in -- cross too many styles and didn't offer enough basic neutrals that went with that. So we were a little off formula with the buy, particularly in the earlier part of spring.

Operator

Operator

Our next question will come from Sam Poser with Sterne Agee.

Sam Poser

Analyst

I just have 2 things. Number one, when will the Groove -- the Groove and the Astro Pants are in the stores. When did the crop show back up? And two, where -- what are you looking for in a -- in your successor? And how involved are you going to be in that process?

Christine Day

Analyst

The Wunder Under crops, we just received some of the very first deliveries into the warehouse and started some QA. We're doing a lot more quality checks in the process. So we're just completing the quality assurance in that, so we do expect to have them start shipping out to the stores in the next week or so. And really, a CEO succession is led by the board. So that is the right place for it to be, and our board is very qualified to manage that process.

Operator

Operator

Our next question will come from Dana Telsey with Telsey Advisory Group.

Dana Telsey

Analyst

Christine, best of luck to you. Want to better understand -- the original expectation for black luon, I believe, was $57 million to $67 million in the sales shortage and $12 million to $17 million first quarter. Was that less in terms of EPS impact? Was it more $0.09 than the $0.11 to $0.13? And are you still looking for an overall $0.25 to $0.27 impact?

John Currie

Analyst

Okay. So Q1 -- and again, it's not sort of a GAAP definition but estimate the impact in Q1 was about $0.12 a share. In terms of the overall -- I think this is part of your question, the overall revenue shortfall that we talked about last quarter was at the high end, that's $67 million, with our ability to get some luon product back in earlier. As I said, it's trickling in slowly, but we think that the impact will be about $15 million better than that original estimate, and that will be primarily a Q2 benefit. Again, just extrapolating our own modeling of the impact overall on the year, it's about $0.21 a share.

Operator

Operator

Our next question will come from the line of Bob Drbul with Barclays.

Ronbert Drbul

Analyst

Christine, I just have one quick question for you, which is, do you know what you want to do next in terms of your game plan in your career?

Christine Day

Analyst

Well, first of all, I'm here for a while and I will be showing up work on Monday, business as usual. So I'm not distracting myself with anything else at the moment. My focus is really on ensuring a smooth transition and delivering a strong back half of the year for right now.

Operator

Operator

Our next question will come from Janet Kloppenburg with JJK Research.

Janet Kloppenburg

Analyst

Christine, I wanted to thank you for all your leadership and congratulate you on building such a great brand. Just a couple of questions. John, it sounds like the markdowns on the -- some of the markdowns are higher than expected. And my question is, will they all be cleared here in the second quarter? Is that assumed in your guidance? And secondly, Christine, does the search for the -- for a new CEO preclude the appointment of a Chief Merchant? I don't think you call that person a Chief Merchant but as a Chief Product Manager or whatever the title is. Does one -- the CEO position have to be filled before you bring in the product person?

Christine Day

Analyst

No. So let's start with the second one and then let John go. We are still proceeding and have a very strong list of candidates for what we're -- remember, we split the role into 2, so an SVP kind of Product Operations. We're also adding the SVP of Logistics. And then, we're calling it the Executive Vice President of Design and Merchandising. It's the position that you're referring to, and all 3 searches are proceeding.

John Currie

Analyst

And to answer your first question, I mean, I wouldn't say we'd be completely back to our ideal inventory level by the end of Q2. That's a little bit too quick. But by -- certainly by Q3, we'll clear the -- again, this isn't a huge backlog, and we have the outlets to handle it. And I think we'll be back in a balanced inventory position by Q3.

Christine Day

Analyst

And we really expect to see, especially as we get back into back -- black pants, because there's definitely a ratio between plants and tops. And the more pants we have, the more tops we sell. And so some of this was in that tops inventory, and we do expect that to balance out.

Operator

Operator

Our next question will come from Christian Buss with Credit Suisse.

Christian Buss

Analyst

Yes. I was wondering if you could provide some perspective on how you're going to engage with your customers now that you have the pants back in stock? And what you're going to do to make sure they understand that these kind of quality issues won't happen again?

Christine Day

Analyst

I think there is a full back-in-black strategy that we'll be executing. And as I said earlier in the call, there's a soft launch until we are fully back in stock. And then, there is a complete guest education, including new style and fit guides that are online. And there's also a guest feedback forum. There's videos online. There's an online monitor site called Ask For It [ph]. So if you do go to our website, you will actually see already today far more support in education for the customer, and we'll begin more unique lululemon outreach in the middle of July.

Operator

Operator

Our next question will come from Betty Chen with Wedbush Securities.

Betty Chen

Analyst

I was wondering, John, if you can talk a little bit about SG&A. I know you mentioned that we should expect that to delever in Q2 as well as the back half, partly for some of the investments you're making in supply chain. Is there any way you can help us quantify some of those buckets, so we can figure out how much of that would be ongoing into next year? And then, could you talk about any comp performances between Canada, U.S. and Australia?

John Currie

Analyst

Okay. Maybe I'll start with the second one first. And again, it's a strange quarter to read much into comps because of the luon dip. But as we've seen in recent quarters, the U.S. continues to be early in its brand awareness. And so the comp is strong there. The comp in Canada was sort of mid-single-digit negatives, it's trending a little bit better than that, of course, if the luon had been there, and a little bit better than we saw in Q4 of last year. But -- and it was somewhat negative. And then on -- Australia's comping in the teens, again, earlier in the brand awareness and continuing to ramp up towards the higher comp base average. Investments in SG&A, I mean, I talked about the pieces that actually end up in cost of sales, which is where we're investing a lot of the new dollars in terms of testing and quality. Beyond that, it's really the same things we've talked about in the past. We have a very heavy IT roadmap. We've implemented significant systems in 2012, and we have several going live this year. The run rate of operating those 2012 systems, coupled with the spend this year, is probably the biggest, single area. And then as I've said in the past, we continue to not just roll out the showrooms internationally, but we're building the teams to run Asia and to run Europe. We spend significant amount of time onboarding those people. And so those expenditures are happening this year. And, I've said this in the past, it's probably high-single-digit millions invested and just based on the international plan this year. So I mean, those are a couple of the biggest buckets.

Operator

Operator

Our next question will come from Paul Lejuez with Wells Fargo.

Paul Lejuez

Analyst

I'm just curious in terms of the comp performance that you saw during the quarter. How much did the luon issue hurt you guys in the U.S. versus Canada? And I guess I'm wondering, was it a conversion issue? Or did you actually see decline in traffic because of the publicity around the luon issue? And then, I guess, second piece of that is why in the second quarter, as you're getting back into these styles, do you forecast a lower comp than you saw in the first quarter?

John Currie

Analyst

Okay. And remember, in the first quarter, we had full stock of luon for the first 6 weeks. And so you have to keep that in mind when you're comparing to Q2, where it's slowly trickling in, in the second half. Sorry, I'm trying to think the earlier part of the question.

Christine Day

Analyst

Traffic. Well, it varied by channel, which was e-Commerce, we saw a lot of traffic, people looking and double-back and checking.

John Currie

Analyst

Yes, I think it's curiosity traffic.

Christine Day

Analyst

Yes. So -- and -- so we saw a lot of unproductive traffic. And then we definitely saw in the stores traffic held relatively whole with a couple of exceptions, and it was really on conversion. And then because we had more markdowns, there was a decrease in AUR as well.

John Currie

Analyst

Yes. And a slightly, slightly lower spend per basket, again, perhaps in part because the luon pants were not part of the basket.

Christine Day

Analyst

Yes. And we definitely see more impact to -- you're also asking about U.S., Canada. We saw more impact to Canada, because they are definitely more of a luon customer. And in the States, because they already had a broader base and tend to like the luxtreme fabric in the running pants, we saw more transition to those bottoms until we ran out of stock than we did in Canada.

Operator

Operator

Our next question will come from Jennifer Black with Jennifer Black & Associates.

Jennifer Black

Analyst

Okay. I wondered if you can talk about jackets as a category. Will you be offering a more diverse offering, including longer length?

Christine Day

Analyst

We will, and I actually was going to go there. We definitely had too many short jackets and not enough long. We just recently dropped long jackets, and we saw them moving very quickly. So you will see a broader assortment, including long jackets all the time going forward.

Jennifer Black

Analyst

And are you going to bring back some of the reversible jackets and your other iconic pieces?

Christine Day

Analyst

We haven't actually focused on the reversible. But I will bring that back to the team. And yes to the iconic pieces, plus we've had some new designers in. And there's a really great lineup of jackets coming, particularly for the fall that I think you'll be very happy with. And lots of black, Jennifer.

Operator

Operator

Our next question comes from Omar Saad with ISI Group.

Omar Saad

Analyst · ISI Group.

I wanted to ask what, if anything, you were able to kind of learn from your guest, from your customer in the period where you didn't have the iconic black lululemon "yoga pants." That's been such a huge success. In your conversations with your customers, what did you learn about the brand and how they perceive it? And how tied the brand is or isn't to that iconic pant? And then I'd also just wonder if, Christine, you're going to -- you plan to stay on as a member of the board.

Christine Day

Analyst · ISI Group.

No to the second one. I won't stay on, on the board. So what we learned, with a lot of very interesting things, was what they love about luon, what they love about our pants. And I think even for us, frankly, internally, communicating that it was more than just about coverage and it really is about how everything works together from compression, fit, style, that there really is no comparison. And the guests really learned how hard this fabric is to make. And when they tried other pants, we got a lot of feedback that they were not comparable. So I think, even though we maybe saw some substitution occurring, I think the bounce-back in loyalty and comments was really clear. And so we know that our sweet spot is all of those things together and how they make the woman look and feel when she's wearing the pants. And that's what we're committed to delivering with high quality. And I think that we have to keep earning that guest's trust by being very, very stringent about quality. But they also know we stand for it, and we got a lot of positive feedback about hitting our own stop button and not letting quality deteriorate and very positive that we did that. So we absolutely know that quality and fit, as well as feel, compression, function, are absolutely essential to what lululemon stands for. And that's what we plan on continuing to deliver to our guests.

Operator

Operator

Our next question will come from Howard Tubin with RBC Capital Markets.

Howard Tubin

Analyst

Can you maybe, in just very general terms, tell us what the difference is between the kind of the new luon that's coming in now versus the luon you had to pull off the shelves? I know you said it's kind of consistent with the historical luon. But what exactly has changed?

Christine Day

Analyst

I think there's quite a few things that we learned in this whole process. And I think number one was, if there were 10 technical specs, we were probably controlling 4. And so we had to become our own expert in depth in all of the technical specs, not just relying on our factory partners for some of them. We also, as we grew, had not managed grading, for instance, at every single factory from one master pattern. And with our tolerances, we -- as we really dug deep and did a lot of investigation, found that a size 2 sewn to the edge of a -- large end of the tolerance in one factory was too close to a 4 sewn to the small tolerance in another factory. So we brought in a master pattern grader, and we sent -- every single factory has all the same patterns now. And we also reduced our tolerances from 1 inch to 0.5 inch, which takes more to sew, which is part of the reason why it took us a little longer to get back in stock because the factories had to sew to a new technical level. And that's just some examples. We also added more tests and quality control tests, that John spoke to. We've added a lot more testing to the raw material stage to make sure that we're getting exactly the product. And we now do more weight test and take anything out of pants that would be at the low end and put them more into tops or looser styles. So really reinvented our whole quality control process end to end to make sure that we were delivering a great pant, plus we do a lot more on-site inspections when they arrive here, just to make extra sure.

Operator

Operator

Our next question will come from John Morris with BMO Capital.

John Morris

Analyst

Christine, my thanks for all your contributions as well and wish you the best. John, with respect to the inventory and kind of the planning as you go forward to Q3, did -- have you guys gone ahead and pulled forward product? And I'm just wondering if that had affected some of the planning that we're talking about for Q3. And then my second question is just so we have a sense of timing on progress of the search, when was the search committee formed for the new CEO candidate?

John Currie

Analyst

And I'll just quickly answer your first one. Yes, I mean, we have taken efforts to pull product forward, and so that's part of what you're seeing. And it creates some of the airfreight and other stress on the second half of the year.

Christine Day

Analyst

I notified the board on Friday of my decision. And the search committee was already formed over the weekend, and they're activating the succession plan that we have in place.

Operator

Operator

Our next question will come from the line of John Zolidis with The Buckingham Research.

John Zolidis

Analyst

Could you give us the Men's comp and tell us how that did in the U.S. and in Canada?

John Currie

Analyst

Okay, pretty granular. Men's business is getting some traction. It was still about 12.5% of the overall mix for the quarter. I can't remember the exact comp on Men's and certainly can't remember the split between countries. But in general, Men's was comping higher than the rest of the business.

Christine Day

Analyst

Particularly in the last few weeks of the quarter and into the...

John Currie

Analyst

Yes, at the end of the quarter and coming into this quarter, we're seeing real strength showing up in Men's.

Christine Day

Analyst

Yes, when we dropped the new color, and we're very excited about the line that's in the store. And Men's has been beating plan for the last few weeks. So we're very excited, and it seems our guest is very excited, which is even more important.

Operator

Operator

Our next question comes from the line of Liz Dunn with Macquarie.

Lizabeth Dunn

Analyst · Macquarie.

Let me just add to what everyone else has said. Christine, it's been a real just pleasure to watch you grow and evolve this company. So best of luck. I know you'll be around for a while, but I just wanted to get that out. Can you tell me whether or not the lack of luon sort of exacerbated some of these issues you've had with some of the colors and whether that was part of the problem? And then just as a follow-up to another person's question, do you think that any of this has had any long-term impact on brand perception with your core customer base?

Christine Day

Analyst · Macquarie.

We're definitely not hearing that from our core customer base. I think, actually, it reinforced why they love our pants so much. And we're definitely hearing that there. There is definitely a relationship between bottoms and tops. And so if somebody comes in looking for the bottoms, and we didn't have the black luon -- and there's a definitely relationship between black and color. So we had an awful lot of bright colors, starting earlier this year in January and moving through Q2. So when there's not a neutral color like black to break up the color, it gets color on color, which was a trend for the season, but we were probably overdoing it with having no black. And we had less neutrals in the line. So that meant the colors -- our learning in that was the colors didn't sell through at the same rate. And we've made those adjustments and tweaks for the back half of the year. And we're already definitely seeing a pickup with black being back in the stores. And we've had to take a little bit of black out of tops in order to -- luon, in particular, to move it into bottoms. And that will start to rebalance in Q3.

Operator

Operator

Our next question will come from the line of Huei Suen Ng with CLSA.

Huei Suen Ng

Analyst

I'm just wondering how happy you are with the product mix right now, fashion versus basics, and also between the yoga versus other styles, run and cycle. And also, just quickly, any color on the productivity for international showrooms versus U.S. would be great.

Christine Day

Analyst

We're definitely fuller on actually basics. So it's very much a more athletic technical line with lots of color at the moment. So it's actually very low-risk inventory. And what you'll see us shift to in the back half of the year, particularly for the back-to-school and then holiday season, is a little bit more of those specialty jackets that we're known for, a little bit more of the cotton and a broader line with more fashion details in it.

John Currie

Analyst

And just on the international showrooms, as we said in the past, the 2 Hong Kong showrooms performed very strong. That's why we're already working hard to find a full store location. We're also really pleased with the early performance of the Singapore showroom. And then, in Europe, where we opened 2 new showrooms in London and actually 1 in Berlin after the end of the quarter, so it's really too new to talk about. Again, consistent with how we've been doing with the earlier showroom in London, in general, better than the U.S. showrooms, even though it's very early in the brand awareness there.

Operator

Operator

Our next question will come from Mark [indiscernible].

Unknown Analyst

Analyst

This is Blair Pierson [ph] for Mark [ph]. Real quick on the management transition, Christine, the press release mentioned looking for a CEO to drive the next phase of growth. Could you maybe hit on what you and the board are thinking of as far as the top key competencies that you'd be looking for someone to come in with?

Christine Day

Analyst

Yes, I think that's really for the board to say. But definitely, somebody who's managed in a high-growth, global and definitely a product background would be some, I think, the key attributes. And, obviously, somebody who will manage well within the lululemon culture and value set that we've established and ready to grow a premium brand.

Operator

Operator

Our next question comes from Rob Wilson, Tiburon Research.

Rob Wilson

Analyst

John, you said there's a $17.5 million charge to inventory. Could you help us break that out between the stores and the direct-to-customer channels?

John Currie

Analyst

Well, we really keep one pool of inventory, even though -- yes, I mean, we sort of buy for e-Commerce like one big store. But I think maybe to answer your question, e-Commerce is roughly 16% of our revenue, and the impact on e-Commerce is proportionate to that ratio.

Operator

Operator

And our final question will come from Faye Landes with Cowen.

Faye Landes

Analyst

I was just trying to figure out -- and first of all, Christine, I'm quite sorry to know that you won't be here -- much longer here at lulu but -- I'm sort of stunned. But I was hoping -- you talked about products that didn't work, did work. I'm trying to figure this out because it's very -- the comments are kind of piecemeal. And I -- are there things that were -- everything you listed was things that worked worse than expected. Were there -- can you talk about things that worked better than expected overall with the whole -- x luon with the whole situation, were results better or worse than expected? Were there standouts in either direction because we heard quite a few things that didn't work, that needed tweaking going forward.

Christine Day

Analyst

Yes. We did talk about some things that did work, too, Faye. Like the swimsuit capsule was very, very successful. The golf and tennis capsule was very, very successful. So those were the good new things. As well as we saw more conversion to color in bottoms than we really did anticipate in the original projections we gave for luon. And particularly in the U.S., more substitution for the black tuxedo, swift and other fabrics that are in our running bottoms. So that -- and which is mainly the luxtreme. So until we started to run out of that inventory, we definitely saw conversion in switch, which gave us some upside. And we definitely saw strong sell-through of color. We just had a lot of colors and fewer neutrals. So I think we could have done better had we had more neutrals in the tops. And then we put color blocking in too many things. But we saw strong momentum in the basics of the business. Both yoga and the run category, in particular, did very well.

Operator

Operator

And at this time, that concludes our time for questions. I'd like to turn the call back over to Christine Day for any additional or closing remarks.

Christine Day

Analyst

Well, thank you, everyone. And I particularly want to say thank you for all of your graciousness in supporting lululemon and me during my journey here as a CEO. It's been a pleasure to work with all of you. Thank you.

Operator

Operator

Thank you, presenters. Again, ladies and gentlemen, this does conclude today's conference. Thank you for your participation and have a wonderful day. Attendees, you may log off at this time.