Jeff Benck
Analyst · Lake Street Capital Markets. Please go ahead
Thank you, Jeremy. As I mentioned earlier, our short term plan is centered on three key objectives. First, we are driving operational excellence across the business. During the quarter we completed restructuring efforts that included combining our Japan and Asia-Pacific operations into one region, which we will now refer to as Asia-Pacific Japan, and consolidating some G&A and operations resources at our headquarters. An additional focus has been retooling ourselves in marketing functions to address skill gaps and execution issues. This started with the hiring of a new head of worldwide sales Kevin Yoder, who started in early March. Kevin was most recently running Avago sales in the Americas. So he brings a new level of capability to the role. Kevin has already hit the ground running with his own set of initiatives and has quickly helped us attract new talent to drive our worldwide sales efforts. On the marketing front, the team took action to rationalize the company's [outbound] marketing spend, eliminate low ROI projects, and implement a strategy that emphasizes more focused effort on growth opportunities. Today our marketing resources have been realigned with our new corporate strategy, and I am excited about the new [outbound] marketing campaigns that we have planned for the coming months. We also reorganized our engineering resources to support our new product development strategy. This included making the decision to establish our own engineering lab in Hyderabad, India, that will add additional capacity to the team and critical skills needed to execute our IoT strategy. We have already hired several engineers and are moving quickly to establish the subsidiary. Turning to the second initiative, we completed rationalization of our product road map to allow greater emphasis and investment in business areas where we believe we can drive profitable growth. This meant that we substantially reduced investment in xPrintServer, and eliminated some software releases on our legacy product, which enabled us to free up resources to invest in IoT solutions. One element of our product plan that hasn't changed is our intent to deliver IoT building blocks that play a key role in helping companies IoT enable their machine. In late February we announced launch of PremierWave 2050, a production ready embedded WiFi module designed specifically for simplifying IoT enablement of mission critical industrial application. Featuring enterprise grade security and fifth generation WiFi this product is already in production and ramping with several customers. We also made progress on our third objective to define a new strategic direction that will position Lantronix for growth in the IoT market. Not long after I joined, I launched a small strategy team within the company that has spend considerable time developing an enhanced IoT solution strategy that we would believe will be differentiated in the marketplace. In February, this team was augmented with my recruitment of Sanjeev Datla to the new role of Chief Technology Officer. As mentioned on our last call, Sanjeev has more than 20 years of experience in developing systems, networking and IoT solutions. He has worked closely with our team and leading the effort to define new solutions that will complement our IoT building blocks and solve more of the problems that customers face when trying to implement an industrial IoT project. Suffice to say we have made significant headway in redefining a new IoT strategy that will combine Lantronix’s history of creating enterprise hardened offerings that are easy to deploy with a new secured data access and management software platform designed specifically for enterprise IoT. These new solutions will help companies to simplify their industrial IoT deployments, enable end users to securely access the data generated by their smart machines, and assist OEMs in creating value added business models. Let me wrap up. During the third quarter, we took action to stabilize the business. While it will take time for our changes and new strategy to bear fruit I believe the initial indicators are promising and with the new additions we are building quite a talented team here at Lantronix. I am a strong believer that it starts with getting the right talent in the right roles and then sharing an exciting vision for the future that is focused on solving customer problem. The view of the future has made the team and I increasingly optimistic about the direction Lantronix is headed. Before I open the call for questions I want to thank my colleagues for their continued hard work and support of our new vision, our customers who continue to rely on our products, and finally the existing and new investors who have reached out to me in recent months to offer their support and interest in Lantronix. Operator, we would now like to open the call for questions.