Kurt Busch
Analyst · Krishna Shankar with Roth Capital
Thank you, Jeremy. At the end of last quarter's conference call, I told you that we had completed Phase 1 of our turnaround plan. Entering into fiscal 2013, our intent is to put the same energy, discipline and focus into executing on Phase 2 and putting the company on a path to achieve long-term profitable growth.
Our plan is not one that is centered on creating 1 or 2 quarters of results. It is one that is designed to achieve steadily quarterly progress that we will create value and profitability for our shareholders over the long term.
Namely, we will make progress towards this vision in fiscal 2013 by executing on the following: first, increasing our marketing and sales efforts. As I stated earlier, this means not just deepening our existing relationships, but actively pursuing opportunities to expand our sales and distribution network globally. In August, we launched a new global premier partner program. This program is directed in improving and creating more direct collaboration between our retail and VAR network with Lantronix sales and marketing teams. In September, we announced the appointment of industry sales veteran, Lei Zhong, as Sales Director for the APAC region, excluding Japan. Lei has extensive experience in M2M sales. We expect him to play a significant role in deepening our relationship and expanding our sales opportunities in Asia.
A key part of this initiative is to expand our sales and distribution relationships worldwide. For example, in EMEA and APAC, the vast majority of our sales consist of embedded product. At the same time, in the Americas, our sales are roughly evenly distributed between our 3 main product categories: embedded device enablement, external device enablement and device management solutions.
In fiscal 2013, we plan to add new relationships that will expand visibility, awareness and availability in the European and Asian markets of our shorter sales cycle, external device enablement and device management products.
Yesterday, we announced that we signed a distribution agreement with Ingram Micro Europe. This is one of the first steps of our plan to expand Lantronix sales opportunities in Europe from predominantly embedded modules to our external device enablement and device management products.
We are also expanding our investments in marketing the popular xPrintServer product family. This product family has garnered a lot of media and industry awareness, and during fiscal 2013, we plan to capitalize on this through a concentrated effort to broaden awareness among IT managers, users and potential retail partners.
Second is continued consistent execution of our product strategy. The launch of new products and platforms is critical to our business and our long-term vision of becoming the preferred leader in delivering secure, feature-rich, simple-to-deploy M2M connectivity solutions.
Since the start of the current fiscal year, we have launched 3 new products: xSenso, the first member of our analog device server product family; xDirect, a serial-to-Ethernet device server whose small form factor and simple plug-and-play connectivity will broaden the market application for Lantronix solutions; and today, we announced the availability of the vSLM, a Virtual Secure Lantronix Management Appliance, a software version of our popular SLM appliance, a key selling enabler of our device management products. For those of you that don't know, SLM is a master control center that allows IT managers to seamlessly integrate and manage multiple pieces of IT equipment through a single interface.
With vSLM, we've created a software version of the SLM to be scalable, cost-effective and can be accessed securely anywhere in the enterprise. In addition, IT managers can evaluate the solution by downloading a free time-limited trial version before committing to adoption.
During the September quarter, we've experienced a ramp in both design opportunities and design wins for our new embedded products such as the PremierWave EN and xPico, as well as measurable revenue growth from the ramp of our PremierWave EN design win.
Since last December, Lantronix has introduced 8 new products into our external device enablement and device management product categories. I'm happy to report that we are encouraged by the initial response to these products. With our efforts to increase investment in marketing and strengthen our sales channels, we expect to further expand the opportunities for both our device management and external device enablement products.
In the coming quarters, you should expect to see new members of the xSenso and xPrintServer products family that we believe will greatly enhance their usability in these key new market areas.
We also plan on increasing our wireless offerings, including introducing a new addition to the well-received xPico product line.
Third, we understand that we cannot create success without also continuing to execute on strong financial and operational discipline. Establishing a strong operational foundation was the primary focus of our efforts during fiscal 2012. As we continue to make progress in fiscal 2013, we realize it is important that we continue to carefully monitor market conditions and exercise control over both our expenses and balance sheet, even as we increase our investment in sales, marketing and R&D to support new product ramps.
In summary, we are continuing to make progress on our plan. We have taken and continued to take steps to expand our sales and marketing efforts worldwide. We have executed and will continue to consistently drive our market-driven product strategy.
Now over the coming quarters, we plan on expanding our product offerings for the key new areas of wireless, analog sensor and mobile printing. While carefully managing our expenses and balance sheet, we've made investments to optimize our inventory and align it with anticipated new product demand.
During the first quarter, our plan has already yielded promising initial results with growth in new product revenues and opportunities.
Ultimately, we will continue to focus on execution of Phase 2 of our plan. We believe our efforts will accelerate new product revenue and in the long term, position Lantronix as the preferred leader in delivering secure, feature-rich and easy-to-deploy M2M connectivity solutions.
Before I turn the call over for questions, I'd like to thank my Lantronix colleagues, our shareholders, our partners and our customers for your ongoing support. Operator, we'd like to open the call for questions.