Bahram Akradi
Analyst · Northland Securities
Look, the couple of areas that we have been working on is LTH. Clearly, we are focused on building the absolute best nutritional lines -- line of products for everything from [AMPM] men, women, multivitamins, performance vitamins to everything that has to do with hydration or sleep or proteins, different kind of protein isolates, et cetera. We're working on that. We have always been focused on building the best product, as you guys know, we don't cut corners. We don't deliver second best. We are making sure the product is sound from a science standpoint. It is exactly what the people need. They doesn't have anything that they don't need, they shouldn't have in it, and it tastes good and performs well. And all of our indication right now is that this LTH line can continue to grow, and it has been growing in the clubs substantially, as I mentioned in my remarks, year-on-year. MIORA is one that we have taken 2 locations. We have been seeing month-over-month sequential growth. We see those -- that business model maturing to exactly what we hoped it to be. And therefore, right now, we are hustling to get at least 4 to 6 additional MIORA locations launched this year and then gradually grow that business. So that's going well. The spa and F&B, both have quite a bit of additional opportunities, and we're working on execution on both of those to make sure that we continue to get the extra growth that we can get out of those businesses and deliver the right experiences for our customers. So when they come to clubs, they get what they want. We are working on L.AI.C. L.AI.C is really a big vision. It's a vision of bringing to the customer a whole picture of their health rather than just workout or just nutrition or just sleep. The vision of L.AI.C is to bring in just like a Life Time Club is the whole ecosystem of health and well-being rather than just a club -- like a studio of some sort. The L.AI.C is the AI companion for you with the vision for it is to help you assist you with all aspects of your health and well-being. Where are we at with it? We just launched L.AI.C, the first, what I would call version is going to do maybe 2 or 3 of the 30 things extremely well. And over the next couple of years, we continue to expand on what L.AI.C can do for you exceptionally well. But then ultimately, it will deliver a whole picture of health viewpoint for you based that is personalized for you, based on your past, based on all the reservoir of information that Life Time has put together over the last 32, 33 years. So it's something really special. It takes a lot of work. It takes -- it's a big vision, takes a long time for it to get there, but we're making solid progress with that literally every 30 to 90 days. And then that will -- actually will help LTH, will help MIORA, will help the clubs. It literally will help the whole ecosystem. Vision for that is millions and millions, not 2 million, but tens of millions of people using Life Time Digital and they see whether if they're members or just simply subscribers. And so those are all the extra things we're working on in addition to adding -- ramping up the club opening and square footage growth. And so lots at work, and it's all working pretty well at this point.