Yeah. So the reality is that I have repeatedly admitted my mistake when we started the business, is that building these massive big athletic clubs and just pricing them extremely low. And that really was a challenge. We saw the problems with that was, a, we couldn't run the clubs with a level of excellence that I want to support season Ritz-Carlton level of quality, a real athletic country club quality. We just couldn't do it. There was too many people beating down on the club, number one. And number two, we just were stuck there because of the system we have with the salespeople in the company, they just could not -- they could not react to price changes. And it was just really, really clunky. So the most critical piece we did was eliminate the middleman, the sales person in here and go to a system where the customer just goes online looks at the product or goes to the club look of the product, we have member concierge, both in the corporate office that they do this via chat room, calls, et cetera, or in the clubs that they can show people what the facilities and people would just choose to buy or not buy. Nobody will call you back and harass you to buy a membership. I mean, is this really a different approach than I took the first 30-some years that was in this business. And we really love what's happening because there's no fear that you're making a mistake on the price. Let's say, we took a club from 179 to 199 and then the management says, that's not enough, we want to take it to 229. This has just happened. We take the price of 229 assume it didn't work. If it doesn't work, it takes us 24 hours to change that price on the computer back to 219 or $209. We -- it's just -- it's not one that anybody should get some sort of a fear, god, this is not a big mistake. It's just basically you test and you run works, you keep it, it doesn't. So we have had zero friction with this. What's happening, though, is we have clubs that they were saturated. And I'll give you like one example, South Austin. That club was saturated with membership pre-pandemic at dose levels were just maybe $1 million a month or something. And now is $1 million, $3 million, $4 million. So it's just -- it really has took the lid off of the potential of our facilities. I mean these clubs are not -- as I've mentioned, they're not easy to replicate. They are $60 million, $70 million, $80 million today, cost of new construction, $60 million, $70 million, $80 million facilities, you can't replicate these but you also don't have to give them away. So we just have a system now that naturally and intuitively helps us find that right equilibrium for the price should be for the club.