Craig Flashner
Analyst · RBC Capital Markets. Please go ahead
Well, we actually started back in 2012 making a conscious decision to prepare ourselves for bundle payments; ACO's etcetera but by way of history, we're really kind of capitated now anyway to back in '94, we've had many, many reimbursement changes over the last 22 years I've been in industry, dating back to 1998 when I know that a lot of the skilled nursing providers and reach took a major hit on their staff because everybody though the world was going to end when PPS came into play. But the reality is that, our view and reimbursement changes most of the time is that there is an event -- there is ways to take advantage of different reimbursement methodologies and usually there is something that's changing that could be to our advantage and the main thing about the change to PPS was it really prepared us for what's going on today. Back before 1998, you were guaranteed a profit, fee for service guaranteed everybody profit but it did fix your margin. So Medicare margins, pre-PPS were actually much lower than they were post-PPS and while I know it bothered everybody and everybody though the world was going to end, we've also realized that, that was a big opportunity. So margins went way, way up, we've had numerous reimbursement changes over the last 20 years, surely with -- obviously, some of the things that have occurred, CMI, Case Mix Index, I don't know how much familiar everybody is with our industry here but Case Mix Index has come into play; cost reports have changed over the years, the way the methodology is -- and we know have quality add-ons in many states, we have some managed Medicaid in space but really while you hear about managed Medicaid, Medicaid is really not managed in any state except New Jersey because the state still set the rates and anybody can participate. So back in 2012, the decision we made was that we needed some geographic concentration and coverage. So we actually divested some facilities and we made a conscious effort to acquire within geographic concentrations. So right now if you leave our office in Louisville, Kentucky and you drive north to Ohio and into the middle portion of Michigan, you can't drive within 90 minutes without being at one of our facilities. We have thirty 35 facilities in Southern Michigan and we cover all the way from eastern part of the state to the western part of the state and we have 19 facilities in Ohio. We think that demographics are definitely in our favor as far as industry goes. And while those bundling going on in ACOs and yes, they will bring the link for stays down and they will try not to use skilled nurses facilities as best they can. I think that the demographics say that total Medicare beneficiaries were 47 million in 2010 and projected to be 64 million in 2020 and that's 35% increase in potential covered lives. So while there will be a compression of days, there is just that many more, obviously, beneficiaries. So I think it was -- it's actually a necessary change because the reality is if you have 17 million Medicare beneficiaries and we're spending the same amount of money per beneficiary, we'll put the country out of business. So that doesn't bother us at all. What we've decided to do as I said is, go geographic concentration. We also are now the preferred provider for six different systems within the state of Michigan. And what we've really focused on myself being a clinician, Bob Norcross, my CEO, he is a clinician, it's high acuity. If you look back over the history of skilled nursing facilities, since I've been in the industry in '94, you'll see the shift from really basically warehousing, elderly, to doing what rehab house school did when I trained in medicine in 1980s which was take care of stroke patients, hips, knees, etcetera and what I think you're going to see going forward is simply us taking over some of the days that are now seeing in the Alpax [ph], select rehab households, etcetera. They are just going to shift down like they always have. So we have the opportunity there. So what we've done as a company actually is, we've become a high acuity provider. We actually own 65% of all the ventilator beds in skilled nursing facilities in the state of Michigan. We're one of only 20 buildings in the country that has hemodialysis and ventilator care in the same building and it's one of the buildings that we actually own with LTC. So what we're seeing is a shift to hire acuity obviously and I know it means worried about this hip-knee replacement program. And it's only really covers about 30% of the country and only 67%, not a big deal and it's a very small volume. But what we're trying to do is position ourselves to be a provider that -- the preferred provider systems just can't ignore. And I think we're being pretty successful at that, one of the Board of a couple of the preferred providers we have managed care contracts with almost every major managed care in the country. And really that's where we've gone.