Yes, I'll take that one. JP here again. Look, first of all, the company is obsessed around LTV over CAC and on every cohort, we look at it and we ensure that the unit economics are very strong, and they have to be normal for it to be very strong at Lightspeed. And so here, very simply put, because we're attaching more and more customers on payments as we bring them in, it give us more room to spend on acquiring those customers. And so I think generally speaking in the markets, where we have very strong attach on payments, so historically, North America, now Europe and Australia, we now have the tactics of saying okay, well, we can spend more to get those customers, which will -- which should grow our revenues long-term. And so I think here going back to the previous question, that we're not trying to get customers at all costs, we're trying to get the right customers that have a high enough ARPU that will not churn and that will be really good long-term customers for Lightspeed. Now talking about foot on the ground, what's happened in the U.S. is, we've launched our U.S. Lightspeed Restaurant Solution which is our new products, we have a strong belief that that is the best product in the industry, I would invite everybody to just look at the interfaces and how beautiful this thing is. But now with that in mind and knowing that we are going to attract higher GTV customers that have a higher lifetime value, we are putting in place a blended model. And the blended model is we will still use marketing and we know how to do this better than anyone, we will still use marketing to drive the leads to our website, we will still use internal sales to qualify those leads. But when those leads are qualified, we will then hand them off to field sales reps in the major cities in the U.S., so that these reps can now go in-person and meet the customer in-person and create a much better experience. And again, why are we doing this because we can now afford it. We can keep very strong unit economics with having people with foot on the ground and we're hoping that's going to be a really good strategy to accelerate. So it's still early days, it's going well; we've hired couple of handfuls of people now. And ultimately, the company's getting ready for the full launch of Lightspeed Hospitality, which will be at the end of this of this fiscal year. So at the end of this quarter, we'll be going out of beta and we'll be going in full fledge in public releases. And that's when we want to have everybody on the ground trained and just accelerator our penetration of hospitality in the U.S. market.