JP Chauvet
Analyst · Josh Beck with KBCM. Please go ahead. Your line is now open
Okay, great question. So it is a journey. It's a bit - it's like payments. But I think maybe I'll try and share our mindset with the steps and where we see this heading. So I think Step No. 1 for us, and this was listening to our customers actually, we need to make it easier for a customer to order directly through the supplier network. The harsh reality in small businesses is everything is pen and paper, there's a lot of back and forth, it's manual, it's inefficient, and it's also inefficient for the supplier. So step one for us was to make automation possible within the network, within the software and go vertical by vertical to try and go inside of the verticals where we have a lot of penetrations. And here, there's really two advantages. We see one is operational efficiencies for our stores. And the other advantage is really for the suppliers having visibility on sell-through and helping them adjust manufacturing so that we can get to a model that's fully integrated. So here, what you can expect in the coming quarters is expect to see more and more verticals where we have concentration, where we'll just be onboarding more and more suppliers within the platform and with the goal of efficiency. I think one - so that's one track. The second track in our mind is payments. Lightspeed payments right now - we're using Lightspeed payments from store to consumer, we should be using Lightspeed payments from store to supplier. And this means that when - once they select the items they want to order, once they've had visibility on the stock and the inventory levels at the supplier and once they've passed the order, we expect them to use Lightspeed payments to actually pay for that order. And then, for us, the value here is we monetize both ways, and we monetize on the sell side, but also on the buy side. And then, I think as we go into all of this, I think the last piece for us is, think about all the acquisitions we've done, and we acquire normally companies that have basically sourced within the same verticals as Lightspeed, we want to make all of this available to all of the stores within the network. And here, you can imagine that as, I don't know, we put all these - you put ShopKeep and Lightspeed together in the US, there's a ton of commonalities in the verticals where we both operate. And I think there, we can gain concentration. And then, I think the last piece for us is really to look at commerce at large and figure out how we're going to use data to actually help suppliers identify new stores that should be selling their supplies that are not selling their supplies. And here, you can think about this with us looking at the data, analyzing the data and really fingerprinting suppliers to stores by looking at commonalities of inventory and outliers that should be sold by those stores. So I think for us, it's a journey. It's a very exciting journey, and it's just the first step. But I think when you think about this, once you're in the core of all of this and you're providing value to the entire flywheel from suppliers to stores to consumers, you really become a very sticky platform. And I think the last piece is think about cost of acquisition and lifetime value. As soon as you have the network and you have the entire ecosystem promoting Lightspeed, the cost of acquisition goes down and lifetime value goes up. So it's a journey, but we are very excited about the journey. And really excited that the product is finally out, and we can bring it to market.