Jason D. Vieth
Analyst · the company, Craig-Hallum
Yes. Adam, Yes. So a couple of things. Those are great questions. So in this -- and I'll talk quarter and then I'll talk to half a little bit, too, because just to remind everyone about our business, our business, our orders are a little bit chunky. And what I mean by that is we have 3 large customers, 2 of which are distributing to a series of retailers. So as I mentioned a little while ago, UNFI and KeHE are 2 of our largest customers, and then we have our club business as well. And those are -- those 3 customers get direct shipped or picked up depending on their business model, either we're shipping to them or they're driving trucks to pick up. And the way that -- our business works because we don't have direct shipments to retailers given the size of our business right now, not very many, and we do a couple of smaller ones. But because we go through distributors and then, of course, the club business, it ends up -- the orders and when they come in end up driving quarters to look very different than years. And so you get a large order on June 28 for shipment on June 28, and it really changes the dynamics of that quarter, obviously, relative to if it had come in a couple of days later into the third quarter in July. And so that's a little bit of what has happened in Q2. So -- and that's why I'll talk to the second quarter and then the first half. In the second quarter, we did have a significant uptick in our club business. And we had what I would say was a sequential slowdown in our retail business. And that's not because of scanner data as much as it is because the distributors had placed significant orders in Q1 just before Q2 started. And so they were flush full of inventory as they started Q2, whereas it was the opposite with our club business. And so we really have to look at these things on a broader basis than just a quarter to understand the dynamic given the size of these orders relative to the size of our business. So all that aside, I would tell you, yes, our club business has had very strong expansion. We have picked up additional regions of our creamer products. I think you guys heard from us in the past that we had, I would say, most of California, some of the Pac Northwest and then regionally, the San Diego region kind of carried all the way into Colorado. And so that was really our footprint on the creamer business. We tested coffee a while back. I had mentioned it had done really well. And in Q2, we did receive a rotation on the coffee business that has also performed very well. That's across the entire region within the Los Angeles region. So as we go to Q3 and Q4, we've expanded distribution already this year. That will continue to bear fruit. And then we also anticipate -- and I'm sorry, and I forgot to mention the creamer business also saw an expansion into the Southeast region for club. So we're starting to pick up a footprint that is kind of West Coast all the way into Colorado and then the Southeast. And we're performing very well in all those regions. And then in the coffee business, I mentioned that we picked up that rotation in Los Angeles. It's very likely that we should see additional rotations picked up by other regions of coffee as well. And so that's all still in the works. Nothing confirmed, but I would say looking very strong that we can see some growth in the club business as we go into the back half of this year. In the MULO and Natural world, MULO, we've continued to see steady gains. We haven't seen the Monster -- because we're not into mass in a major way at this point. We've done some work with Target. We have a couple of items in those stores. We have items in King Super, Safeway, Albertsons, H-E-B, Wegmans, Fresh Market, I think we're scanning into that we've talked about in the past. We continue to see expansion into those stores as well. So we pick up items as we continue to perform with the items that we have in there already. And that's been the case over the course of this year. And then in the natural channel, Sprouts has just been an unbelievable customer for us for quite some time. We've talked about that. I know we've talked about that quite a lot, but we have significant expansion again, some of which has taken place here over the last couple of months and some of which has been confirmed, but really doesn't hit until the back half of this year. So it's pretty broad- based. I would tell you, across MULO, Natural and Club. We believe as we go forward, as I mentioned, this is the strategy for us. We intend to continue to grow distribution in the bricks-and-mortar space across all of these channels. We have a great sales team that's engaged, a broker that's very supportive in helping us make these calls, and we're just seeing a lot of success across the board right now.