Jason Vieth
Analyst · Roth Capital Partners. You may proceed.
Yeah, great questions, George. Thanks, by the way, for those. I think that the way that I would think about this, it’s too early to tell them. That’s why I said it seemingly has gone well instead of outright saying it had gone well. What I know has gone well is that we managed to complete the transition with very little inventory or waste, so we’re very pleased with how that transition went. The retailers, I don’t know of any meaningful loss distribution – I don’t know of any loss distribution, but certainly nothing meaningful that happened as a result of the upsizing, which is not always easy, because you’re going with different shelf heights, et cetera, and we did not have any challenges with that, and then the production ran well. So as far as I know, it’s gone exceptionally well. Now, having said that, we don’t have any sales data yet. So back to your question, your real question here, which is, what do we know about sales? Our expectation is that there will be something less than a one-to-one translation. We’ve upsized the volume by 50%, but we’re only expecting somewhere around 80% translation of volume units where you had product on shelf, and then you have now larger product on shelf. The reality is, a lot of times in consumer goods, you don’t actually see a step down. So, we’re hopeful that that will be the case. We’re prepared to support that demand should it materialize ahead of our expectation. And then we are, of course, aggressively outselling additional volume. I agree with you, George, very big category. We’re actually holding our own nicely within a couple of key retailers in the natural channel, and we just started to make some of the expansion to the conventional channel, as we discussed on previous calls. So fingers crossed, we think that this is the most likely product to really cross the Rubicon into the conventional channel over the next couple of years. And although, quite frankly, a number of other products are starting to show real opportunity to do that as well. So we do have, I would tell you, we have high hopes for this product. We anticipate that there could be some outperformance this year, but it’s just too early to call it.