Nathaniel Davis
Analyst · Barrington Research
Thank you, Mike. Good afternoon, and thanks for joining us on the call.
Today I want to provide you with some details on our fiscal year 2020 [ account date ] enrollment as well as our guidance for the full year. I'd like to start by thanking the entire K12 team for such a great year. Outside of having a large school in Georgia decide to go to self-management which, as we've previously announced, dampened our enrollment growth, this team is driving excellent progress on so many fronts. Specifically, on enrollment, our Managed Public School business grew to 122,300 students. This is an increase of 3,500 students or 2.9% year-over-year. Importantly, this marks the fourth year in a row that we've seen enrollment growth in our Managed Public Schools business. Without the impact of the GCA board decision, our enrollment growth would have been even stronger. In fact, enrollments would have increased 14,700 students instead of 3,500. And this would be up from 11,100 students in the prior year. This is an increase of more than 32% year-over-year. It's also the highest absolute enrollment growth we have posted in the last 7 years. Importantly, enrollment growth was not concentrated in one school nor in one state. We saw growth in more than 80% of the states in which we operate in fiscal '20. It's also worth noting that nearly 50% of the schools posted enrollment growth of more than 10%.
And our new program in Alabama, Florida, Texas, Missouri and Ohio also helped as they comprised a little more than 1/3 of our enrollment growth. These results underscore the enrollment growth, we posted over the last few years, were not a temporary phenomenon, rather they are a clear indication that the market demand for online and blended learning options continues to be robust.
Now a number of factors have contributed to our enrollment growth. First, the number of families who reregistered for another year excluding GCA increased 16% year-over-year. Our continued focus on improving user experience resulted in stronger student engagement, motivation and retention.
We will continue to improve in this area and maintain a culture of Students First in everything we do. Also, customer satisfaction continues to rise. Some of you may know that the Net Promoter Score is a global standard of customer satisfaction and loyalty that measures the likelihood of customers to recommend the company. K12's most recent score has risen for the third year in a row to 70% for families rating K12-powered schools. Second, lead volume hit another high point. This season, we saw an increase in lead volume of 8% to over 385,000 leads. Marketing team used a mix of online and offline marketing to drive interest in K12-powered programs. Now national on-air advertising has long been very effective for us given our national footprint. However, every year, we focus more and more of our marketing spend on digital online strategies.
Results show that our continued focus on digital marketing generated 2.5 million unique visitors to K12's websites this year compared to 1.5 million in the prior year. Third, interest from parents and students in Career Readiness continues to grow. Enrollment in our Destination Career Academies increased to 13,500 students, this means that more than 10% of students in managed schools are in a Career Readiness programs. This represents an increase of 6,400 students, a growth of 90% year-over-year.
We estimate that the Career Readiness business will deliver about $90 million in revenues during fiscal year 2020. Overall, we remain confident that we can achieve revenues in the Career Readiness business of over $200 million over the next 2 to 3 years. To achieve this goal, we will continue to work with a number of school partners on new programs that will open in fiscal year '21 and beyond.
We started the school year with 20 Career Readiness programs and our target is to add 4 to 5 new programs over the next year, bringing the total to 24 to 25 schools at the start of next full year. As we've noted in previous calls and previous communications, over the next 2 to 3 years we plan on expanding our coverage across all of the states in which we operate. At the same time, we will also look to expand our part-time programs. Those programs allow students to attend their local brick-and-mortar school, while also enrolling part-time in Destinations Career Academy courses. Our target is to add 2 to 5 states that provide this kind of part-time program. We will market it to both directly to consumers and direct to school districts to drive enrollments. And while this initiative is in its early stages, I believe that it has the potential to drive significant growth for Career Readiness over the long term.
Let's talk about Tallo. Tallo is our Career Connection partner, and they're also making great strides. Tallo ended the quarter with 580,000 users on the platform, an increase of nearly 55% year-over-year. While continuing to grow their population of student users and partners, this year Tallo is also expanding into state workforce initiatives. For example, Tallo just partnered with Ivy Tech Community College, the nation's largest accredited statewide community college system. High school and college students will discover and have access to a multitude of tech and manufacturing-related opportunities available at Indiana.
Ivy Tech along with Indiana companies like Michelin, CountryMark, Endress+Hauser and Duke Energy will showcase their opportunities, connect with Tallo on the Tallo platform and view analytics about Tallo -- using the Tallo platform.
In addition, Tallo has also started a partnership with FAME, Inc. in Delaware. This partnership will create a statewide ecosystem, pulling together high schools, colleges, companies and government agencies. FAME is one of the country's first non-profit STEM organization with a mission to prepare and motivate students, particularly young girls and those from underserved communities to enter college and complete a degree in STEM.
As you can see there are very -- some very exciting things happening at Tallo this year. In addition to partnering with companies through Tallo, we're working with more than 100 partners across the nation to offer various workplace experiences for Destinations and Career Academy students. These range from job-shadowing experiences, to mentorships and internships. And this is just the beginning. There is a genuine excitement when we talk to companies about Career Readiness. I expect the number of partnership opportunities to continue to expand throughout the year as we educate more companies about what K12 is doing in the Career Readiness space.
It's important to note that our expansion in Carrier Readiness will not stop with full-time and part-time public schools. We've already launched a private school, focused on Career Readiness, we serve students across the nation in a parent-pay model.
Our vision over time includes possible expansion even into adult learning, corporate training, perhaps even the international market. The key takeaway is that building out a blended experiential Carrier Readiness program, largely for high school students right now, is just the first step.
So in summary, enrollments move on par with our expectations and other than the impact of one school moving to self-management, these enrollments grew faster than any year in the past 7 years. Importantly, both K12-powered general education academies and Career Readiness programs contributed to our growth. One thing is clear: Our [ base ] is strong and is getting stronger.
Taking all this into account, our revenue guidance for the year is $1.02 billion to $1.035 billion. This is an increase of up to 1.9% year-over-year. And if the enrollment growth trends continue along the lines of fiscal '19 and fiscal '20, where we grew more than 11,000 and 14,000, respectively, without the effect of GCA, our future revenue growth should be strong and steady. On the base of a very strong core business, we're also starting to see the benefit of entering in the Career Readiness market, a market that is helping students at all levels prepare for jobs in the future.
Now turning to operating income. We expect adjusted operating income in the range of $68 million to $72 million. This is an increase of up to 16% year-over-year. As I said our last quarter, our multiyear internal plan calls for us to deliver low double-digit growth in adjusted operating income for the next few years. I believe market demand for online and blended options combined with efficient expense management continue to make this internal plan clearly achievable.
Regarding capital expenditures. We expect to invest in the range of $45 million to $49 million. This year, we will continue to spend on innovation, primarily to grow our Career Readiness capabilities and strengthen our support for teachers in our core business.
Our investment in Carrier Readiness will include expanding the number of project-based learning courses, deepening the content for existing pathways and expanding into new career pathways.
In closing, I want to be clear that our #1 goal continues to be helping students grow in every way, especially, of course, in their academic endeavors, that means investing in teachers, in school leaders, making their learning experience more personal and engaging, building a robust career readiness business and leveraging the latest innovations in technology.
We believe that our focus on academics and innovation, in addition to driving an efficient business model, will produce consistent growth in revenues and in earnings for our shareholders.
So thank you for your time today. And now I'll hand the call over to James to review our first quarter results as well as provide some additional detail on our guidance. James?