Yeah, basically what we're looking to do is always drive usage. And where we see is, we get greater. There's two things that drive scale. It's obviously the quality of the automations and then the endpoints that we're on. So like we're, we're deployed on web, in app, Apple Business Chat. The more places consumers can get to us, that gets them into the system. Then sales service and marketing use cases, and then automation versus human. And what drives a lot of that when you look at the cross-sale service and marketing is our ability to get into more and more systems. So there are billing systems, there are marketing systems and when we're integrating into those systems, when you're, when you're communicating with an automation with the AI when it comes back and, and does the full process and takes a sale or handles a service inquiry end to end, that's when we do our, our best. But that needs backend integrations. So we see this as really you integral, if we're really going to scale to even a higher level of, of automation. So where we, we cross 50 or 60% of volume gum store platform, we may have automated, 20%, 30% of that. And there's still a fair amount on human agents. The only reason human agents are, are still around in contact centers is because of backend systems that are not API enabled. And our ability to interact with interact with those like our tenfold acquisition gives us more ability to integrate with those. So, so that's really key. The second part is sometimes they bought off on a voice platform, like a genesis and they spent money on it and it's capitalized. Maybe it's an enterprise system. And so unseating that is one thing, but riding over that, if we can put our AI onto that platform, then we have a better way to get more volume. So all of that, whether they're doing voice calls, we automate the voice calls on their legacy platforms, whether we bring that traffic on our platform, we do end to hand automations with hitting the backend systems that all drives volume, which will drive more revenue for us. So, that's how we align everything with our partnerships.